Now on its 68th edition, the country’s premiere trade platform for exports and design, Manila FAME, will gather the country’s best micro, small and medium enterprises (MSMEs) on October 19-21, at the World Trade Center Metro Manila, Pasay City, Philippines.
Limitless possibilities abound in Manila FAME 2018
The bi-annual trade show will continue to stand as a blank canvas for the country’s skillful artisans, providing a platform that nurtures creative freedom among entrepreneurs. It showcases the distinct design imprint of the Philippines to the global audiences.
For its October 2018 edition, Manila FAME will anchor on the shades of off white and ivory, the palest pinks and skin-toned hues. These soft colors are basic, discreet, timeless and classic. The perfect base that leaves plenty of freedom to add more.
“To emphasize the teeming ingenuity of local designers and entrepreneurs, Manila FAME serves as a springboard where they can explore their imagination. This will help us take Filipino craftsmanship to the next level,” said Paulina Suaco-Juan, the newly appointed CITEM Executive Director.
Manila FAME will put together exporters, designers and retail brands from all over the country under one roof to highlight Filipino artistry in the global marketplace. It will gather the best products from homegrown MSMEs in the home, furniture, lighting, holiday and gifts, fashion, visual arts and “food as gifts” sectors.
Organized by the Center for International Trade Expositions and Mission (CITEM), the export promotions arm of the Department of Trade and Industry, Manila FAME aims to strengthen the country’s position as a viable source of high-quality, and design-forward home décor and houseware products.
Design forward special features to behold in Manila FAME
The upcoming edition of Manila FAME will feature the third edition of Design Commune. This special setting was conceptualized to establish a steady designer-manufacturer relationship where designers understand the skills of manufacturers, and manufacturers recognize the significance of product design and development.
This collaboration will conceive a constant output of well-designed products, creating an extensive showcase that meets the buyers’ expectation of a sourcing destination. The products to be developed will be segmented towards various markets including Europe, U.S. and Japan.
The main special setting will be designed by award-winning artist Tes Pasola who previously worked as a co-curator in the Product Design Consultancy Program during the April 2018 Edition of Manila FAME. During the same period, she was commissioned to make paper art collages for the Grand Hyatt Hotel in Manila. She is part of Movement 8, a group of the country’s finest and choicest designers that seeks to establish the Philippines as a serious player in the international high-end consumer market.
A staple of Manila FAME, the Artisan Village is a venue for masterfully made handcrafted pieces designed by Filipino MSMEs to be introduced in the international market. As part of CITEM’s commitment to promote the participation of local communities in Manila FAME, handicrafts from Antique, Bohol, Cagayan de Oro, Cebu, Negros Occidental and Negros Oriental, and Marawi will be displayed to showcase the artistic capabilities and product selection of local artisans.
Taking after the youthful energy of today’s generation, the Bamboo Extreme program pushes the use of bamboo as a raw material for high-end lifestyle pieces. It seeks to provoke and renew interest in the local resource, veering away from bamboo’s reputation as a “poor man’s material.” Spearheaded by the Design Center of the Philippines, the program is a disruptive, conceptual presentation of the bamboo material as it speaks of adventure, exploration and experimentation through the application of bamboo into product collections that capture the millennials’ way of life.
Home and Wellness Pavilion
Another returning special feature for this edition is the Home and Wellness Pavilion. This special area will showcase a wide range of gourmet gifts, health & wellness products and services, and other fiber based goods manufactured by select grassroot communities supported by the Department of Agriculture-Agribusiness Marketing Service (DA-AMAS).
To continue the tradition of giving recognition to design-forward local enterprises, Manila FAME will also hold the annual KATHA Awards, the hallmark of product design excellence and innovation. It will distinguish the most innovative local fashion and lifestyle industries among the Manila FAME exhibitors who continue to develop and redefine the prestige of Philippine design.
Interested buyers and exhibitors can check out the official Manila FAME website at http://www.manilafame.com/Registration/Trade-Buyer for more details. You can also follow Manila FAME on Facebook, Instagram and Twitter for the latest updates.
Manila FAME, the country’s premier design and lifestyle event, returns to its April season to bring the global trade buyers to the optimal buying cycle at the World Trade Center in Pasay City on April 21-24. For its 63rd show edition, the trade fair evolves into a boutique show featuring a more sophisticated, more exclusive and tightly curated show.
With the theme “Iridescence,” a portrayal of the colorful character of the design and lifestyle event of Asia, Manila FAME will headline an ever-growing showcase of export-quality Philippine designer pieces for the home, holiday, and fashion sectors in a well-coordinated boutique setting. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).
“Manila FAME is more than just a trade fair. It is a journey of discovery of globally responsive products that celebrate color and style under one roof. Buyers who visit Manila FAME on a regular basis always comment that they enjoy and benefit from the multi-dimensional experience that only Manila FAME offers,” said Rosvi Gaetos, the executive director of CITEM.
Spring Forward and Y’ARI are Manila FAME’s special highlights this April under CITEM’s Design for Exports program, a multi-tiered and multi-faceted assistance program which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. The program brings together both local and international designers and business experts, as well as both young and seasoned industry players to create finely crafted products in the home and fashion sectors designed for the global market.
Spring Forward will showcase handpicked local creations from the country’s craftsmen, artisans, and young designers. Furniture designer and interior design consultant Ito Kish will ‘reimagine’ the season of renewal through a symphony of greens and hanging light bulbs, brought together by solid black marble table tops that puts focus on the versatility and the potential of Philippine products.
Y’ARI will highlight the intersection of artisanal production in various Philippines villages and the interventions used to modernize this production, with Marian Roces as lead curator. The exhibition will showcase textiles, accessories, and ornaments crafted from native materials such as piña silk, beads, pearls, and gold to convey the level of quality that is being matched by modern transformations. With a haute design concept on hand, the exhibit will depart from typical trade show approaches.
Trade buyers and visitors will also get to experience the Philippines’ distinct character and rich inventory of traditions and talents through The Artisans Village, which aims to protect, preserve and promote the arts and crafts of the islands. It aims to celebrate the work of local artisans and master craftsmen highly skilled in weaving, wood carving, metal forging, and other various forms of traditional crafts.
As in previous Manila FAME show editions, Red Box will continue to inspire design enthusiasts with an inspirational showcase of fresh home and fashion ideas. Red Box is a design development that continues to develop junior designers through an ongoing talent and development and mentorship program. For the April 2016 edition, Red Box will feature the iconic designs of junior designers Joseph Rastrullo and Rachelle Dagñalan who will develop a conceptual display based on Manila FAME’s theme “Iridescence,” under the mentorship of Budji Layug, the creative director of Manila FAME.
The presence of OTOP (One Town, One Product) manufacturers will once again highlight handcrafted products made by skilled Filipino craftsmen from various local communities. It is a project of the DTI-Bureau of Domestic Trade Promotions (DTI-BDTP).
Manila FAME will coincide with the celebration of Design Week Philippines (DWP), which fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends.
Now on its 9th bi-annual staging, Design Week Philippines will provide “the richest, most exciting, most meaningful ways to group, gather, and bond people.” The theme for April 2016 is “Connection” which refers to the creative attempt to bring together people from diverse backgrounds and culture to interact and share their creativity with each other, with Intramuros as DWP’s first design district.
Manila FAME is the second-longest running trade show in the Asia Pacific. It is the only trade event in the country approved by the Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy on 15 April 1925.
For more information on Manila FAME: The Boutique Edition, interested parties may visit the official Manila FAME website at www.manilafame.com.
A collaborative project of DTI, DTI-CITEM, DA-AMAS, PhilFIDA, and the local governments of Albay, Laguna, Cagayan Valley, and Davao Region, The Artisan Village, a special showcase of heritage crafts and fibers of the Philippines, was launched yesterday, 15 October 2015, on the opening day of the 62nd Manila FAME. In photo, from left are: DTI-CITEM Executive Director Rosvi Gaetos; Albay Governor Joey Salceda; Quirino, Isabela Vice Mayor Victor Emmanuel Callangan; DTI Secretary Gregory Domingo; DTI Region II Director Ma. Esperanza Bañares; DTI Undersecretary of Management Services Group / Chief of Staff Nora Terrado; DTI Nueva Vizcaya Provincial Director Ruben Diciano; Department of Agriculture Assistant Secretary for Agribusiness Leandro H. Gazmin; DTI Undersecretary of Consumer Protection Group Victorio Mario A. Dimagiba; DTI Isabela Provincial Director Ma. Salvacion Castillejos; and DTI Region XI Director Maria Belenda Ambi, posing for a group shot after the ceremonial opening of the special setting.
Visit www.manilafame.com for more information.
Over 400 Philippine small and medium enterprises are ready to transact business and close export deals with more than 5,000 foreign and local wholesale and retail buyers and visitors for home, fashion, and lifestyle products in the upcoming October 2015 Manila FAME exhibition.
The participating SMEs in Manila FAME have been rigorously improving their products—diversifying and ensuring the quality of their output to secure a top spot in the highly competitive global market. With the devaluation of China’s currency creating an economic boost that spans the Asia-Pacific region, these SMEs which are highly involved in the export industry are expecting a growth trend that will continue over the coming months.
SMEs play a significant role in the economy, accounting for 99.6 percent of the country’s businesses and employing around 70 percent of the Philippine workforce. Empowering and supporting SMEs by providing them various platforms for brand-building and global export is therefore imperative to the growth of the economy.
The Manila FAME exhibition will show on 15-18 October the outcome of several continuous development platforms designed to help SMEs create a niche in the international market.
The Artisan Village, NeoTextiles Philippines, and OTOP Marketplace will showcase the heritage crafts of Albay, Laguna, Cagayan Valley, Davao Region; various natural fiber products; fabrics handwoven by indigenous groups from southern Philippines; and home and fashion merchandise made using traditional materials and techniques. These special platforms for grassroots organizations and craft communities in the rural areas aspire to nurture the traditional arts and crafts industry in the provinces and to help these groups to sustain livelihood by updating their merchandise, establishing a brand, and preparing them for business transactions with global companies.
The Light & Shadow, Red Box, and Manila Wear will present newly crafted lighting, fashion accessories and apparel, and furniture crafted by emerging Philippine talents who will be the future of design. These programs gather young, promising designers from all parts of the country and urge them to expand their capabilities, master their skills, and create innovate products that reflect their unique design sensibilities.
The Manila Gusto Gallery: In Pursuit of Pleasure will exhibit the new products of 21 Philippine export companies manufacturing dinnerware and table accessories. These products have been developed for the international market through the assistance of German consultant Detlef Klatt who will also curate the exhibit. The companies participating in this platform are established firms with years of experience in the export industry and stable clients from abroad.
The Manila FAME Design & Lifestyle Event is scheduled on 15-18 October 2015, 9:00 AM to 6:00 PM, at the SMX Convention Center, Pasay City, Philippines. It is organized by the Center for International Trade Expositions and Missions, the export promotions arm of the Philippine Department of Trade and Industry.