Premiere Lifestyle Show Featured Marawi City Rebuilding Efforts
Folded&Hung booth at the 68th edition of Manila FAME
Manila FAME, the country’s leading design and lifestyle event, presented the artisanship of Maranao evacuees in Marawi City during its 68th edition at the World Trade Center Metro Manila, Pasay City, Philippines last October 19-21.
“To show our solidarity with the victims of the Marawi siege, CITEM has put forward their creative designs in the 68th edition of Manila FAME,” said CITEM Executive Director Pauline Suaco-Juan on the agency’s advocacy to help in the rebuilding efforts in Marawi City.
In coordination with DTI Undersecretary for Special Concerns Abdulgani Macatoman, the Department of Trade and Industry invited three (3) MSMEs from Marawi City to join and showcase their products in the country’s premiere design and lifestyle show. These were: Monisah Pearl and Jewelry, Zia-zul Jewelry Shop and Maranao Souvenir Shop. Maranao Souvenir Shop was in Basak Malutlut, Marawi City, Lanao del Sur, known as the ground zero of the 2017 Battle of Marawi.
Marawi products displayed at the recently concluded Manila FAME October 2018
“Most of their products are sourced from Tugaya, where artisans in Lanao del Sur used to live. When I found out that they no longer have a stable source of income, the Special Concerns Group of the Department of Trade and Industry (DTI) invited them to join Manila FAME to promote their products,” shared DTI Usec. Abdulgani Macatoman.
The aftermath of the Marawi Siege had lasting effects to the residents, having their livelihood affected by the conflict. Thankfully, other advocates worked alongside DTI and reached out to the Maranaos to provide financial and livelihood assistance.
Led by DTI through Usec. Macatoman and in partnership with noted peace and human rights advocate, Amina Rasul-Bernardo of the Philippines Center on Islam and Democracy (PCID), the Sarimanok Collection was launched by local apparel retailer, Folded&Hung. Aside from serving as the president and founder of PCID, Rasul-Bernardo is also a trustee of Magbassa Kita Foundation, Inc. (MKFI), which focuses on adult literacy.
Symbolizing new life and hope for the displaced residents of Marawi, the Sarimanok collection highlighted the hand-sewing techniques and designs of the Maranaos and incorporated these to the designs of the mainstream fashion brand.
Proceeds of the Sarimanok collection will benefit the Literacy for Peace and Development (LIPAD) project for Marawi by MKFI.
“As one of the primary enforcers of Task Force Bangon Marawi, DTI tapped the Tugaya Artisans to teach the displaced residents of Marawi City different handicrafts such as weaving, embroidery and more to further improve the livelihood of our evacuees,” Usec. Macatoman added.
The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of DTI, organized the Manila FAME as a signature event dedicated to Filipino design and craftsmanship. More than a platform for trade, Manila FAME is also a launching pad for new Filipino products and believes in the advocacy of helping talented Filipinos rise in the face of adversity.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.