In celebration of the Design Week Philippines (DWP), the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), staged an interesting series of events and design installations that spurred creativity and innovation in the 61st edition of Manila FAME, the country’s premier design and lifestyle event slated at the SMX Convention Center last March 13-16, 2015.
One of the features of DWP was CITEM’s collaboration with the Max’s Group of Companies. The idea of the Max’s Group of Companies to bring its brand to DWP came about with the company’s support of Philippine design and ingenuity.
This is the company’s first time to do a creative collaboration with CITEM in support of design and innovation. Its participation in the event created an opportunity for the Max’s Group of Companies to talk to new markets unfamiliar to the brand.
Carrying the campaign #SarapToDesign and call to action of “#SarapToDesign…anong i-de-design mo,” the Max’s Group of Companies collaborated with WeeWillDoodle, the Philippines’ premier doodle and illustration art group composed of fine young artists, which allowed the youth to challenge the limitations of creativity.
The idea was to put up blank spaces (3D Max’s logo and freedom wall) in the exhibition area where the group WeeWillDoodle and Manila FAME guests doodled and expressed their thoughts, making Max’s area highly interactive.
The campaign #SarapToDesign was aligned with the Max’s slogan “Sarap to the Bones.” It promoted the company’s goal not just to offer good food but to allow the brand to engage in activities relevant to the millenials. Likewise, the campaign encouraged guests and participants to create, collaborate, and engage through doodling and design.
After its successful collaboration with Manila FAME during the show’s 61st edition, Max’s Group of Companies’ Director and Vice President for Marketing Jim Fuentebella is open for another partnership with CITEM in the future.
“We would like to advance Max’s by partnering with the country’s emerging designers to showcase the Filipino craft in different hotels and restaurants owned by the company. Through Manila FAME and Design Week Philippines, we were able to meet a wide roster of talents who can work with us in developing our architectural and fixtures requirements,” said Fuentebella.
Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. Proclamation No. 277, signed by President Benigno S. Aquino III on 20 October 2011, declares the third week of March and October of each year as Design Week Philippines.
Positioning the Philippines as Asia’s design destination, Design Week Philippines fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends. It has become a national agenda that nurtures the creativity and design capability of the Filipinos to usher in trade opportunities.
The One Town, One Product (OTOP) Marketplace is a showcase of carefully crafted products from the various regions of the Philippines that make use of the country’s indigenous raw materials and local skills and talents. It provides a venue for home-based small and medium enterprises (SMEs) to sell their products, their means for a better life.
Here are a few exhibitors from the recently concluded edition of Manila FAME:
Delza’s Native Products
Hailing from Basey, Samar, Delza’s Native Product transforms hand-woven banig (mats) into colorful placemats, bags and floor rugs.
Lolo Bobby Handicraft
Nearly wiped out by Typhoon Yolanda, Lolo Bobby Handicrafts converts carabao horn into jewelry, home decor and unique upscale items.
PDES Batong Asul House of Silver International
PDES Batong Asul House of Silver is a jewelry manufacturer which offers a line of silver and turquoise jewelry.
Benelco Arts & Crafts
Benelco Arts and Crafts aims to embellish every home with the most beautiful furniture and furnishings that are truly Filipino such as trays, tables, dividers, and lamps. They use dried flowers to decorate them.
Cerra Furnitures, formerly known as Analobel Enterprises, offers a range of bags, placemats, hampers, packaging bags, boxes, novelty items, and decorative products.
Sarilikha Handicraft, which started off with only a budget of P250 in 2009, offers a range of pandan and water hyacinth bags, gowns, crafts, and slippers.
The 61st Manila FAME ran March 13 to March 16, 2015 at the SMX Convention Center, Pasay City.
PHILIPPINE PLATFORM FOR DESIGN EXCELLENCE. In the recently concluded 61st edition of Manila FAME, the Center for International Trade Expositions and Missions (CITEM) recognized exporters and designers announces the Katha Awardees, considered as one of the most prestigious awards in the Philippine design scene. Its goal is to recognize ingenious designs and challenge Philippine exporters and designers to innovate and develop designs and products for export. The Katha awardees for March 2015 are Beatriz Accessories for the Victoria Clutch from Space Collection (Best Product Design Award for Fashion); E. Murio, Inc. for Wicked (Best Product Design Award for Houseware and Furnishings); Stone Sets International, Inc. for the Louis chair (Best Product Design for Furniture); and Tadeco Home (Best Booth Design). The Eco-Design Award, a special citation, went to Bambike Revolution Cycles for the Bambike. In photo are (from left to right): designer Vito Selma of Stone Sets International, Inc.; visual artist Patricia Perez-Eustaquio and architect Tisha de Borja-Samson of E. Murio, Inc., Trade Undersecretary Ponciano Manalo, Jr., Trade Secretary Gregory Domingo, CITEM Executive Director Rosvi Gaetos, designer-entrepreneur Carissa Cruz-Evangelista of Beatriz Accessories, designer Maricris Floirendo-Brias of Tadeco Home, and social entrepreneur Bryan Benitez-McClelland.
Design Talks is a key thought leadership event for design practitioners, members of the academe, and design enthusiasts from diverse backgrounds and disciplines to engage with design visionaries, innovators, and industry leaders from all over the globe. With a roster of thought leaders, game changers, leading creatives, crafters, and technopreneurs, “The Rise of the Makers” kickstarted discussions on the future of design and technology that transformed passive users to vibrant makers earlier today, March 15, 2015 at the Design Week Philippines section at the second level of SMX Convention Center.
The first speaker of the day was Mr. Jose Ma. R. Fajardo, Program Director of Launch Garage. He talks about The Maker Movement, an offshoot of the Make Culture, a sub-culture of cross discipline folks that are driven by the DIY mentality and the philosophy of open collaboration. The movement itself is an effort to spread this culture to as many as possible in order to encourage innovation from the grass roots. Spanning disciplines in the arts, technology, crafts, and design, Makers are defining what the future of innovation and invention will be.
The next speakers were Ms. Ma. Elena C. Arbon, Provincial Director of the Department of Trade and Industry – Bohol and Mr. Sam Bloch, Founder and Executive Director of Communitere. They both transformed disaster relief and aid efforts through FabLab Bohol, a PhpP9.15 million technology-based incubation laboratory, and Philippines Communitere, which empowers local communities by giving them access to workshops and tools, respectively.
Mr. Nikko B. Torcita, Chief Technology Officer of Awesome Lab, Inc. was up next as he explored the different factors that drive people to create something that works and why it feels fundamentally satisfying for makers to keep on creating.
Making is the ability of a person to actualize an idea by creating stuff with their hands. Mr. Alexander B. Reyes and Ms. Marielle Nadal–Reyes are the founders of CraftMNL which pursues this idea with regular workshop activities that, coupled with technology, repurposes, reinvents, remakes, and recycles items into brand new artisanal products that can set-off makers into business.
Arch. Carmen Bettina Silao-Bulaong is the Officer-in-Charge Executive Director of Escuela Taller de Filipinas Foundation, Inc., which empowers the youth to become artisans and craftsmen with the renewed appreciation for the antiquities as well as the growing awareness toward the conservation of the Filipino built heritage.
Project creators that do not have access to traditional funding channels can now have their projects funded through the power of social media and crowdfunding. Mr. Patrick Bartolome I. Dulay is the Chief Collaborator of The Spark Project, the Philippine version of Kickstarter, a funding platform for creative people.
Mr. Earl Martin Valencia is the President and Co-Founder of IdeaSpace Foundation with an incubator and accelerator program that supports technology entrepreneurs in the Philippines and Southeast Asia, impacting the global market in partnership with the MVP Group of Companies and global technology companies.
Ms. Ma. Leah T. Reyes, President & Chief Creative Officer of Lowe Philippines, talked about the impact of transforming ideas into tangible objects in her life as a creative through live demonstrations.
Design Week Philippines is a co-located event of Manila FAME, Asia’s Premier Design & Lifestyle Event. Manila FAME ran from March 13 to March 16, 2015 at the SMX Convention Center, Pasay City.