Tagged: 35th Agora Awards

GIGA: From garage business to global enterprise

Giga Natural Products Specialist Corporation (GIGA) started as a garage business established in 1999 by husband-and-wife tandem Marcos Jose “Peping” and Rowena Joyce “Joy” de Villa. With an initial capital of Php30,000, the pair developed a variety of products which soon became a hit to consumers from here and abroad.

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Jocelyn Bacay, sales coordinator of GIGA, poses with a variety of natural personal care products in their booth at the 63rd edition of Manila FAME.

Before GIGA, the couple was into selling ladies’ ready-to-wear clothing and accessories from 1986 to 1999. This grew to be a lucrative effort for some time until they decided to close the business and embark on a new industry line. Thus, the establishment of GIGA (which stands for “God is good always”): an enterprise that manufactures natural personal care products made from plant-based and locally sourced ingredients.

Since its inception, GIGA has developed a variety of natural products such as soaps, scalp conditioners, massage oils and rub cream, baby soaps, body sprays, and dog shampoo bars which generated a generous amount of revenue at the company’s participation in the recently concluded 63rd Manila FAME at the World Trade Center last April.

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The Massage Rub Cream, GIGA’s best-selling product for almost 10 years.

The company’s best-selling product, the Massage Rub Cream, was a hit among local and foreign trade buyers visiting the company booths at the Department of Agriculture (DA) Pavilion, which was supported by the DA-Agribusiness Marketing Service (AMAS).

Using virgin coconut oil as base, the company boasts of a wide array of plant-based natural ingredients used in its products such as peppermint, tea tree, lemongrass, ginger oil, virgin coconut oil, beeswax, and seaweed.

“Our products are composed of 99.5 percent natural ingredients which make them really effective. We do not advertise in TVs or in magazines. The effectivity of our products speaks for themselves,” said Jocelyn Bacay, sales coordinator of GIGA.

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Yolanda survivor Jocelyn Bacay talks about how GIGA helped her rise from the disaster that hit them in 2013.

 The company’s partnership with DA and the Center for International Trade Expositions and Missions (CITEM) gave GIGA an opportunity to touch base with its regular local and foreign clients as well as introduce its new products at Manila FAME.

“I am amazed by the comments made by our regular buyers; those who already used our products. I am also overjoyed to introduce them to the first-timers. As a sales staffer in GIGA, meeting these people makes me so proud!” exclaimed Bacay.

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Aromatherapy soaps, one of GIGA’s pioneering products.

From being a single proprietorship company, GIGA has already expanded and built its presence in the local and international market. The company has established several retail outlets in select supermarkets and contracted a number of resellers nationwide, including the locally based online shops Lazada and Cudsly.

GIGA also has arrangements with foreign distributors in Singapore, Hong Kong, and Malaysia and is seeking distribution to countries particularly in the Middle East.

“The company stood strong not just because of its products. It’s also about the people behind GIGA, who are Bible-believing Christians who have a heart in managing their staff,” added Bacay.

Bacay shared that she is a survivor of the super typhoon Yolanda that hit the country back in 2013. A month after the disaster, she moved to Manila and found refuge at GIGA, where her career as a sales coordinator blossomed.

“I started at a low salary. But after three months, my superiors noticed my performance. They let me visit the different branches of the company and appointed me as an assistant in their office. Now, I am here and I am thankful that they are giving me their full trust. I am truly blessed to be part of GIGA!” said Bacay, who solely manned GIGA’s booth at the DA Pavilion in Manila FAME.

GIGA won an auspicious award at the 35th Agora Awards for the Outstanding Achievement in Entrepreneurship in the small-scale business category held at Manila in 2014.

The Health & Wellness section of the DA Pavilion features body care and wellness products by select grassroot communities supported by AMAS.

The Health & Wellness section of the DA Pavilion features body care and wellness products by select grassroot communities supported by AMAS.