SNEAK PEEK: Five Exciting Things to Look Forward To in the 68th Edition of Manila FAME

img1.jpgHanging lights of Venzon Lightings, one of the exhibitors in the 68th edition of Manila FAME on October 19 to 21, 2018.

As the country’s premier design and lifestyle event, Manila FAME is set to open its doors once again to thousands of international and local buyers on October 19-21 at the World Trade Center Metro Manila, Pasay City.

Last week, the Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), hosted an exclusive media preview at the LRI Design Plaza to give a sneak peek of the 68th edition of Manila FAME.

Newly appointed DTI-CITEM Executive Director Pauline Suaco-Juan gave a media tour to showcase the home and lifestyle products of Triboa Bay Living, Tim Tam Ong, and Venzon Lighting. The organizers also featured a pop-up installation pf Bamboo 360° by the Design Center of the Philippines and a display of product samples from the Design Commune.

“CITEM is continuing its mission to support local companies in introducing their products to the international market and effectively promoting the Philippines through the Manila FAME as a premier sourcing destination for furniture, home and holiday décor, fashion, health and wellness and food as gifts sectors,” said Suaco-Juan.

“This media preview is just the tip of the iceberg. The plethora of exciting products from our 366 exhibitors are there to make a statement to the world – that we are a country with limitless ingenuity,” Suaco-Juan emphasized.

img2.jpg
Filipino artist Tes Pasola and Germany design consultant Detlef Klatt (rightmost to the left) engaged members of the press during the Manila FAME media preview last week

“CITEM is continuing its mission to support local companies in introducing their products to the international market and effectively promoting the Philippines through the Manila FAME as a premier sourcing destination for furniture, home and holiday décor, fashion, health and wellness and food as gifts sectors,” said Suaco-Juan.

“This media preview is just the tip of the iceberg. The plethora of exciting products from our 366 exhibitors are there to make a statement to the world – that we are a country with limitless ingenuity,” Suaco-Juan emphasized.

Notable personalities who attended the media preview include Rhea Matute (Executive Director, Design Center of the Philippines), Filipino artists Tes Pasola and Tony Gonzales, German design consultant Detlef Klatt, Christopher De Venecia (Pangasinan 4th District Representative), and Philippine Nickel Industry Association (PNIA) representatives Isidro Alcantara Jr. (Chairman), Clarence Pimentel (Chairman Emeritus), and Charmaine Olia Capili (Executive Director).

The media preview also hosted the signing of the partnership agreement between the Design Center and PNIA as part of the Bamboo 360° program.

As seen from the media preview, here are five things that visitors and buyers should look forward to in the event:

Manila FAME goes digital

Manila FAME launched its first-ever digital content marketing platform, Touchpoint. It seeks to complete the event experience of buyers and visitors by giving them access to the stories and product visuals of the exhibitors.

Touchpoint will feature the narratives behind local designers and artisans, highlighting the people, the products, and the brands. Among the home and lifestyle selections in Touchpoint includes houseware and home decor; fashion accessories and wearables; gifts and holiday; lamps and lightings; and furniture and furnishings.

DTI-CITEM also launched the Manila FAME App which is downloadable on Google Play (Android) and App Store (iOS). The app is envisioned to serve as an efficient channel for business-matching and interaction between buyers and exhibitors.

Design Commune: Nude+ uncovers Filipino creativity

For its third run in Manila FAME, the Design Commune will unveil the depth of Philippine craftsmanship with nude color palettes as their primary motif.

Led by the award-winning Filipino designers Tes Pasola and Tony Gonzales, Design Commune: Nude+ is set to highlight the country’s leading home and lifestyle brands to highlight the ingenious designs and techniques Philippine artistry takes pride in. The setting includes four color themes: Nude+Pastel, Nude+Spice, Nude+Earth and Nude+Luster.

Bamboo 360° flexes its material strength

With its fresh take on one of the country’s top sustainable material, the Bamboo 360° exhibit returns once again to Manila FAME through the presentation of an exquisite and innovative collection of bamboo-made products that perfectly capture the millennials’ way of life.

Artisans Village features crafts across the archipelago

As a staple in Manila FAME, the Artisans Village will feature the home and lifestyle products from the emerging micro, small, and medium enterprises (MSMEs) across the different provinces and localities in the Philippines.

This edition will highlight the works from Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and the Marawi City.

Engaging hands-on workshops

Buyers and visitors can participate in four hands-on workshops hosted by skilled craftsmen and advocacy groups located in the Creative Corners.

Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.  The event is held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

Advertisements

From traditional to digital: Manila FAME launches Touchpoint, a digital dossier platform for PH home and lifestyle export products

‘Touchpoint’ features 15 brand and artisan stories in its opening salvo

img1.pngLogo of Manila FAME’s Touchpoint.

For its 68th edition, Manila FAME has launched a digital marketplace for local exporters and trade buyers in a bid to strengthen the export promotion drive for the Philippines’ premier home and lifestyle products amid the growing global digitalization.

Last October 12, the organizer of Manila FAME introduced ‘Touchpoint,’ a digital dossier of the country’s top Home and Lifestyle brands and manufacturers, featuring the curated stories of Philippine culture, design and craftsmanship.

Organized by the Department of Trade and Industry through the Center for International Trade Expositions and Mission (DTI-CITEM), Manila FAME is the country’s premier lifestyle and design event that promotes the Philippines as a reliable sourcing destination for home, fashion, holiday, architectural, and interior pieces.

“Touchpoint’s aim is to boost the online presence of Manila FAME exhibitors and further promote the narratives behind Philippine products for the appreciation of buyers around the world,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

 “From the physical to digital, Touchpoint provides not just another promotion dimension for Philippine designers and manufacturers, but also a holistic and engaging experience for buyers and visitors of Manila FAME,” she added.

As a digital platform, Touchpoint highlights the intricate narratives behind local designers and artisans—the people, the products, and the brands—complemented with stunning visual content to convey the inspirations and creation of Philippine products.

Product selection under Touchpoint includes houseware and home decor; fashion accessories and wearables; gifts and holiday; lamps and lightings; and furniture and furnishings.

For its first salvo, Manila FAME’s digital marketplace features 15 designers, brands and regional artisan groups, each highlighted by the distinct stories of their products, designers, materials and trends.

Aside from Touchpoint, DTI-CITEM will soon be launching a Manila FAME application which is downloadable on Google Play (Android) and App Store (iOS). The App will serve as an efficient channel for business-matching and interaction between buyers and exhibitors.

 “Aside from business-matching, the Manila FAME App also allows buyers and visitors to get the latest update on the event and vote for their favorite product or exhibitor for the People’s Choice Award in the KATHA Awards,” said Suaco-Juan.

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

Over 360 MSMEs gear up to showcase PH design and craftsmanship at Manila FAME October 2018

First-time buyers flock to the Philippines’ premier design and lifestyle event

img1.jpgHandcrafted pieces under Design Commune, one of the special setting that will return this Manila FAME October 2018.

The country’s premier design and lifestyle event will stage a bigger exhibit for its October edition with more than 360 participating micro, small, and medium Enterprises (MSMEs) to showcase the design excellence and refined craftsmanship in the Philippines.

On October 19-21, the 68th edition of Manila FAME will present the best of home, lifestyle, and fashion products from the country’s leading brands and manufacturers at the World Trade Center Metro Manila in Pasay City.

Organized by the Department of Trade and Industry through the Center for International Trade Expositions and Mission (DTI-CITEM), the three-day event will spotlight homegrown artisans from regional groups and grassroots communities across the country, encompassing the Philippines’ vibrant and multi-layered cultural heritage.

img2

DTI-CITEM Executive Director Pauline Suaco-Juan

“Manila FAME stands as a platform for both small and established enterprises to penetrate the international market. The trade show provides exporters with the opportunity to meet with international trade buyers, importers, retailers, wholesalers, and merchandising agents,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

“By helping our MSMEs land new trade deals, we are not only supporting their livelihoods, but we also create investments for the country,” she added.

Firsttime buyers surge from all over the world

Based on DTI-CITEM’s latest tally on October 10, nearly 1,300 local and international trade buyers from countries across the world have already signed up for Manila FAME October.

The top 10 countries where foreign buyers originate include the United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria, respectively.

“We are also proud to announce that more than half of our confirmed trade buyers are attending Manila FAME for the first time. Their presence will be significant in catalyzing new export deals and trade partnerships for Philippine home and lifestyle brands,” Suaco-Juan emphasized.

“We are expecting more buyers to sign up as the event approaches with our aggressive buyer campaign, complemented by the renewed global appreciation for meticulous craftsmanship and eco-sustainable products in the Philippines,” she noted.

Special settings put an accent to Manila FAME

Enlivening the trade event is the third edition of Design Commune with a fresh theme that takes inspiration on nude palettes. It is set to be participated by more than 80 Philippine brands under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.

“Design Commune: Nude+ will exhibit a harmonious and impactful collection of home and lifestyle pieces that exude the varying tone, mood and shade of nude to strike balance on the intensity of each product and better highlight their beauty and uniqueness,” Suaco-Juan narrated.

Artistic freedom in Design Commune will be exercised under four themes: Nude+Pastel, Nude+Spice, Nude+Earth, Nude+Luster—all focusing on the barely-there shades of off-white & ivory, the palest of pinks and skin-toned hues.

Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and the Marawi City under the Artisans Village setting.

“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each engraved with an interesting story from their place of origin,” Suaco-Juan noted.

Making a comeback this edition is the Bamboo 360 with a fresh approach in manipulating one of the country’s most ubiquitous and highly sustainable material, led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).

The Bamboo 360 program is a disruptive, conceptual presentation of the bamboo material as it speaks of adventure, exploration, and experimentation, through the application of bamboo into product collections that capture the millennials’ way of life.

Buyers and visitors can participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.

Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the DA- Agribusiness Marketing Service (AMAS).

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October, the Manila FAME covers the home, holiday and fashion sectors.

Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

What is the future of trade shows in the digital age?

Champion of Filipino design talent Pauline Suaco-Juan talks about how technology can disrupt trade exhibitions

EDPSJ

CITEM Executive Director Paulina Suaco-Juan

Digital marketing, the fastest yet cost-efficient way to reach one’s target audience anywhere in the world, has truly disrupted traditional business promotion practices and challenged certain industries in recent years. This, then, begs the question: Does digital render trade exhibitions irrelevant?

If this is proven true, the Center for International Trade Expositions and Missions, (CITEM), the export trade promotions arm of the Department of Trade and Industry

(DTI) and organizer of local and international sourcing events for export quality products, might be one of the first to feel the challenge.

 

Turning threats into advantage

Opportunely, as CITEM recently named publishing and fashion icon Pauline Suaco-Juan as its Executive Director, the agency also announced that they are facing the threat headstrong by following the course of the digital front.

“Instead of worrying that the digital landscape will soon take over, CITEM will embrace the transition and use this to our advantage. Expect a reinvigorated digital experience at the 68th edition of Manila FAME this October,” shared Suaco-Juan as she details the direction of CITEM and its signature events moving forward.

According to Suaco-Juan, CITEM will have a renewed presence in social media especially for the upcoming Manila FAME edition to be held at the World Trade Center from October 19-21. “Manila FAME will have a new look that will be emblematic of how we like to brand Manila FAME as the preeminent trade show for furniture, houseware, fashion, gifts and health and wellness,” she enthused.

img2.jpg

Native Arts and Crafts home décor under the Design Commune initiative is just one of the hundreds IG-worthy displays at the April 2018 Manila FAME

 

“Imagine the intricate patterns, the timeless and sophisticated designs of Philippine-made masterpieces at Manila FAME highlighted in different social media channels. This is definitely one of the ways we can champion the creativity and skills of our export manufacturers,” described Suaco-Juan.

Image sharing app Instagram (@manilafame) is one of the tools that the company will frequently utilize in its digital expansion campaign.

When asked about how she envisions Manila FAME, Suaco-Juan noted that she would like to see the Manila FAME community come together. “Come back

home and show to the world the force of Filipino home design industries. Manila FAME will further be strengthened as a collection of world-class talents and products. We are hoping to develop and then launch within 2019 a digital version of the Manila FAME show. The service, I think, will go a long way in helping our exporters be within their buyer’s awareness 24/7, 365 days a year. This move will establish a closer connection between buyer and exhibitor,” she said.

Executive Director Suaco-Juan also urges the Filipino people, all 67 million of them who are frequent social media users to share and highlight the craftsmanship of our local artisans. “Stay tuned to all CITEM and Manila FAME social media channels because we will proudly showcase Filipino ingenuity in all our messages to increase global appreciation for Filipino talent.” she added.

 

Are we seeing the end of trade shows?

According to a study by Research and Tech Lab, (RTL) a Filipino-owned social media analytics company, it is interesting to note that despite the growing popularity of digital commerce, many still prefer traditional buying. Technology has changed the shopper’s journey by blurring lines and creating new stages where buyers can easily switch channels from online to offline— searching online to buy offline and vice versa. The use of more than one channel has given investors more opportunities that go beyond the traditional.

Likewise, in an article released by The Huffington Post last year, it was reiterated that even after 25 years into the digital tech revolution, face-to-face meeting is still the most effective way to conduct business. Classic trade shows where people gather in giant exhibition halls are still enjoying increasing popularity.

“Our edge now lies in the stories that we share. By heavily pushing our digital initiatives we will be able to excite our clients and buyers to come here and really experience the actual fair,” explained Suaco-Juan.

“At the end of the day, there is no way we can replace true human interaction. Sparking conversations and seeing products up close are still the best ways to experience Filipino flair. By interchangeably harnessing both online and offline marketing activities, we can ensure that our exhibitors will be where the market is, real time and all the time,” she ended.

Before joining public service, Pauline served as the editor-in-chief of Preview Magazine from 2001 to 2016 and Style Bible (now called Preview.ph) from 2008 to 2016. Through Preview and Style Bible, Pauline championed Filipino design talents and told stories of local industry and artistry alongside the world’s.

The Manila FAME is slated on October 19-21, 2018, at the World Trade Center Metro Manila, Pasay City.

**

Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by UFI (Union des Foires Internationales), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.

 

 

 

CITEM Backs Regional MSMEs To Promote Filipino Craftsmanship

Regional MSMEs will highlight local craftsmanship in trade, investment and tourism campaign

img1The Artisans Village aims to promote regional MSMEs from the handicrafts sector to establish the provinces’ brand of quality and craftsmanship

Manila FAME will highlight the best artisanal products of more than 40 regional MSMEs on its 68th edition slated on October 19-21, 2018 at the World Trade Center Metro Manila, Pasay City.

As the country’s premier trade platform for exports and design, Manila FAME aims to provide micro, small and medium enterprises (MSMEs) in the Philippines a chance to showcase their products in the world market. It is the go-to venue for artisans and makers with unique, creative, functional and innovative products.

One of Manila FAME’s signature features, the Artisans Village, gives local manufacturers from CITEM’s partner provinces an opportunity to establish their brand and unique craftsmanship in both the local and international market.

CITEM also collaborated with the Regional Operations Group of the Department of Trade and Industry and various local government units (LGUs) to promote local products and encourage local and international buyers to source their materials and merchandises from Manila FAME and the homegrown MSMEs it supports.

For its October show, the Artisan Village will feature furniture, home décor, holiday, gifts and fashion products from CITEM’s partner provinces—Antique, Bohol, Cebu, Negros Occidental, Negros Oriental, Northern Mindanao and Marawi City. DTI Regional Offices and LGUs gave the participating companies their full support in featuring the artistic abilities and impressive product selection with a goal to showcase the creativity of dedication of local MSMEs in their respective crafts.

Some of the companies included in the Artisan Village are starting to introduce to the mainstream market, while some are new players with fresh designs that will excite and intrigue both local and international buyers.

 “Manila FAME’s three-pronged promotional activities will highlight the partner province’s local trade, investment and tourism while establishing the province’s brand of quality and unique craftsmanship,” says newly appointed CITEM Executive Director Pauline Suaco-Juan.

CITEM also teamed up with some of the country’s finest artists like Tes Pasola, Detlef Klatt, and designers from the Design Center of the Philippines to provide the participating companies a series of needs-based export coaching, training and workshop and keep them up to date with industry demands.

***

Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by UFI (Union des Foires Internationales), the Global Association of the Exhibition Industry. Held bi-annually, every April and October, the Manila FAME covers the home, holiday, and fashion sectors.

Top design and lifestyle brands take center stage at Manila FAME October 2018 Edition

Now on its 68th edition, the country’s premiere trade platform for exports and design, Manila FAME, will gather the country’s best micro, small and medium enterprises (MSMEs) on October 19-21, at the World Trade Center Metro Manila, Pasay City, Philippines.

Limitless possibilities abound in Manila FAME 2018

The bi-annual trade show will continue to stand as a blank canvas for the country’s skillful artisans, providing a platform that nurtures creative freedom among entrepreneurs. It showcases the distinct design imprint of the Philippines to the global audiences.

For its October 2018 edition, Manila FAME will anchor on the shades of off white and ivory, the palest pinks and skin-toned hues. These soft colors are basic, discreet, timeless and classic. The perfect base that leaves plenty of freedom to add more.

EDPSJ

                                  CITEM Executive Director Paulina Suaco-Juan

“To emphasize the teeming ingenuity of local designers and entrepreneurs, Manila FAME serves as a springboard where they can explore their imagination. This will help us take Filipino craftsmanship to the next level,” said Paulina Suaco-Juan, the newly appointed CITEM Executive Director.

Manila FAME will put together exporters, designers and retail brands from all over the country under one roof to highlight Filipino artistry in the global marketplace. It will gather the best products from homegrown MSMEs in the home, furniture, lighting, holiday and gifts, fashion, visual arts and “food as gifts” sectors.

Organized by the Center for International Trade Expositions and Mission (CITEM), the export promotions arm of the Department of Trade and Industry, Manila FAME aims to strengthen the country’s position as a viable source of high-quality, and design-forward home décor and houseware products.

Design forward special features to behold in Manila FAME

DC

Design Commune

The upcoming edition of Manila FAME will feature the third edition of Design Commune. This special setting was conceptualized to establish a steady designer-manufacturer relationship where designers understand the skills of manufacturers, and manufacturers recognize the significance of product design and development.

This collaboration will conceive a constant output of well-designed products, creating an extensive showcase that meets the buyers’ expectation of a sourcing destination. The products to be developed will be segmented towards various markets including Europe, U.S. and Japan.

The main special setting will be designed by award-winning artist Tes Pasola who previously worked as a co-curator in the Product Design Consultancy Program during the April 2018 Edition of Manila FAME. During the same period, she was commissioned to make paper art collages for the Grand Hyatt Hotel in Manila.  She is part of Movement 8, a group of the country’s finest and choicest designers that seeks to establish the Philippines as a serious player in the international high-end consumer market.

Artisan Village

A staple of Manila FAME, the Artisan Village is a venue for masterfully made handcrafted pieces designed by Filipino MSMEs to be introduced in the international market. As part of CITEM’s commitment to promote the participation of local communities in Manila FAME, handicrafts from Antique, Bohol, Cagayan de Oro, Cebu, Negros Occidental and Negros Oriental, and Marawi will be displayed to showcase the artistic capabilities and product selection of local artisans.

Bamboo Extreme

Taking after the youthful energy of today’s generation, the Bamboo Extreme program pushes the use of bamboo as a raw material for high-end lifestyle pieces. It seeks to provoke and renew interest in the local resource, veering away from bamboo’s reputation as a “poor man’s material.”  Spearheaded by the Design Center of the Philippines, the program is a disruptive, conceptual presentation of the bamboo material as it speaks of adventure, exploration and experimentation through the application of bamboo into product collections that capture the millennials’ way of life.

Home and Wellness Pavilion

Another returning special feature for this edition is the Home and Wellness Pavilion. This special area will showcase a wide range of gourmet gifts, health & wellness products and services, and other fiber based goods manufactured by select grassroot communities supported by the Department of Agriculture-Agribusiness Marketing Service (DA-AMAS).

KATHA Awards

To continue the tradition of giving recognition to design-forward local enterprises, Manila FAME will also hold the annual KATHA Awards, the hallmark of product design excellence and innovation. It will distinguish the most innovative local fashion and lifestyle industries among the Manila FAME exhibitors who continue to develop and redefine the prestige of Philippine design.

Interested buyers and exhibitors can check out the official Manila FAME website at http://www.manilafame.com/Registration/Trade-Buyer for more details. You can also follow Manila FAME on Facebook, Instagram and Twitter for the latest updates.

6 Things To Do For A Successful Trade Show Participation

6 things to do

Entrepreneurs join trade shows as a marketing strategy to expand their business and attract more clients. Micro-, small-, and medium-scale entrepreneurs (MSME’s) greatly benefit from trade shows because it helps them meet different buyers and traders who seek to connect with business partners.

Trade shows expose businesses to a wider and more diversified market by inviting sellers and buyers to come together and discover what the market has to offer and hopefully create a partnership with one another.

However, expanding your business does not begin and end on signing up for trade shows. Entrepreneurs also have to do some work to effectively utilize these shows to engage with potential clients. That day will surely be the busiest, so here is a checklist of the things trade show exhibitors must do to fully enjoy their stint in their upcoming trade shows:

  1. Know your target clients and send them invites.

The very first step to having a successful trade show is acquainting yourself with the people who will be there. Doing some research can help you better understand what your market wants/needs, when they need it, and where they want to get them. It will also help you know how to best present your products in a way that they be enticed into investing. Once you have nailed down their behavior and attitude, you can use your networking capabilities such as social media, e-mail and business groups you belong to, to get in touch with collaborators and customers to stop by and see what you have in store for them.

  1. Identify products you can showcase.

Many trade shows hire product specialists to help exhibitors gain more knowledge on how to present the best products they can sell to their target markets. This knowledge can help you easily identify which of your products would suit your chosen trade show and market best, providing you the opportunity to offer something valuable to the attendees.

  1. Come up with an inviting stand/ booth design.

Trade shows typically offer the booth and the space itself bare. When you finally get your assigned location, it is best to choose a design that highlights the selling point of your business and products. A well-lit and uncluttered booth is a simple and subtle way to grab people’s attention and attract many visitors.

  1. Get rid of chairs.

Unless they are part of your exhibit, putting chairs in your booth is a no-no. Sitting down may send the wrong message to your customer that no one is visiting your booth. The lack of chairs will also entice them to look around your booth instead of simply using your space to rest their feet from walking around the show too much. Besides, if you are occupying a small space, chairs can make what limited space you have look crowded.

  1. Gather contact info.

You know those people who said they will look you up and contact you when they get home? They probably won’t. Instead of simply giving out calling cards, be the one to get in touch with the clients by gathering their contact information. This will not only help you maintain contact with them, it will also entice them to buy your products or invest in your business.

  1. Have giveaways.

Everyone loves giveaways. Regardless if it is a small keychain or a sampler of your products, you are more likely to be remembered by visitors if you give out little trinkets when they visit your booth. Instead of giving out a cardboard calling card, you can be creative in your ways of handing out information about your company and your products.

And please, no brochures. Unless they ask, they would probably feel uncomfortable going around the venue lugging around a thick catalogue. The show organizers have already done the job of compiling the contact details of all the exhibitors in the show guide to save you from the extra work. Be more creative and give out your catalogue in flash drives or disks, which they can easily fit into their pockets, so they can view your catalogue at home or while on the go.

Trade shows are like house parties where you take a lap, greet the people you already know and introduce yourself to the ones you don’t. Entrepreneurship is, first and foremost, about networking so don’t hesitate to make some rounds and socialize regardless if they are potential clients, collaborators, or competitors.

Now that you know the basic rules of a successful stint in trade shows, you can now confidently check out the leading and most fab trade shows in the Philippines like the 68th Edition of Manila FAME on October 19-21 at World Trade Center Metro Manila. Manila FAME, where a wider market  comprised of foreign and local buyers convene in the country. The Center for International Trade Expositions And Missions (CITEM), the export promotion arms of the Department of Trade and Industry (DTI), is the proud organizer of the Manila FAME.

Registration for interested companies are still open. You can visit the show’s official website at http://www.manilafame.com and find out if this is the right show for you and your products.

Sources:

Gibson, J. A. (2016, May 25). 15 Trade Show Booth Success Tips. Retrieved from Huffington

Post: https://www.huffingtonpost.com/james-c-gibson/19-trade-show-booth-succe_b_10066960.html

Larson, R. (2014, September 25). 10 Top Tips For A Successful Trade Show Booth.

Retrieved from Brandwatch:https://www.brandwatch.com/blog/top-tips-trade-show-booth/

YFS Magazine. (2013, August 29). 12 Trade Show Networking Tips For Entrepreneurs.

Retrieved from YFS Magazine Online:

http://yfsmagazine.com/2013/08/29/12-trade-show-networking-tips-for-entrepreneurs/