Esteemed fashion stylist leads Manila FAME into a bold new artistic direction

  • DTI-CITEM appoints Vince Uy as the new Creative Director for its upcoming signature event, Manila FAME

MANILA, Philippines – Multihyphenate style savant Vince Uy is certainly no stranger when it comes to blending different fashion elements and color palettes and turning them into a cohesive eye-catching look. He is known for being a master of the color story and has worked alongside high caliber brands and the country’s A-list celebrities.

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Vince Uy at the Manila FAME Media Preview

Aside from being a fashion stylist, he is also a recognized social media & design influencer, entrepreneur, content creator, former Uniqlo brand ambassador and, to round things off, the former executive creative director for Summit Media and Preview Magazine. This impressive roster of titles has made him particularly qualified for his new role as the Creative Director for the 69th edition of Manila FAME on April 25-27, 2019.

The theme for this upcoming edition is “Heritage Reimagined” which presents the unique task of reviving iconic design elements and reintroducing them through a fresh and modern perspective.  Not one to shy away from a challenge, Uy leads the efforts to highlight the Philippines’ classic and traditional design sensibilities and reintroduce them with a 21st century filter.

“We were all inspired by different perspectives and different points of view,” Uy said. “What’s good to know is that we have a treasure trove of really good design.”

Joining him on this endeavor is a diverse team of Product Development Designers from the country’s top talents. This includes industrial designer Stanley Ruiz, interior designer Nix Alañon, fashion editor and brand consultant André Chang, lifestyle and industrial designer PJ Arañador and shoe and accessories designer Maco Custodio.

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New logo designed in collaboration with Vince Uy

“When we were brainstorming and talking about which directions to take this year, we were all in unison and in agreement that we wanted to play with color,” explained Uy on how he and his team approached this year’s theme.

In line with the new direction, updated visuals were needed to properly represent the legacy of Manila FAME and the rich heritage of Filipino design.

“We wanted to communicate new ways of creating insights, whether it’s inspired by textile or geometric shapes,” said Uy when talking about the weave inspiration that he used in coming up with the new logo for Manila FAME.

Guided by this interpretation, Uy’s team of designers utilized a more minimalist and modernist approach towards Manila FAME’s product development initiative in collaboration with exhibitors from the country’s up and coming fashion and design brands. Visitors can find these collaborative pieces curated by Uy at the trade show’s following areas: Design Commune, Artisans Village and the Fashion E-Tailers Special Setting.

See Vince Uy’s vibrant vision brought to life on April 25-27, 2019, at the World Trade Center Metro Manila, Pasay City, Philippines.

Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

For more information about the show, visit www.manilafame.com

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SNEAK PEEK: Five Exciting Things to look forward to in the 69th edition of Manila FAME

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The 69th edition of Manila FAME is set to highlight home and lifestyle products from the country’s top and emerging brands in varying hues and color pallettes under the Design Commune special setting.

Manila, Philippines – As the country’s premier design and lifestyle event, Manila FAME is set to open its doors once again to thousands of international and local buyers on 25-27 April at the World Trade Center Metro Manila, Pasay City.

The Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), hosted an exclusive media preview at the Artellano 11 to give a sneak peek of the 69th edition of Manila FAME.

According to DTI-CITEM Executive Director Pauline Suaco-Juan, this April edition will have ‘Heritage Reimagined’ as its theme featuring iconic and forward-looking collections under Manila FAME from its over 30 years run as it showcases more than 300 home and lifestyle brands.

 

“The recent nostalgia over past trends and the revival or reinvention of iconic design pieces are going back in style,” she noted. “It is through this resurgence of design sensibilities that we will redefine and showcase our heritage of Philippine design. Our goal is to highlight the most iconic styles and elements of past products and reintroduce them through modern interpretations.”

Manila FAME has positioned itself as the country’s best venue to discover Filipino design talents, raw materials, craftsmanship and service, and as a trade fair where buyers and visitors can experience the trademark hospitality of Filipinos.

Suaco-Juan said this April edition furthers the government’s mission to support local companies in introducing their products to the international market and effectively promote the Philippines as a premier sourcing destination for furniture, home and holiday décor, fashion, health and wellness and food as gifts sectors.

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DTI-CITEM Executive Director Pauline Suaco-Juan encourages members of the press to continuously support the Philippine home and lifestyle sector by promoting the upcoming Manila FAME April.

 “This media preview is just a teaser of the exciting showcase and export products from more than 300 exhibitors this edition,” she said. “Join us as we take a look back at the cultural and design foundations that built and paved the way for our artists today and celebrate a legacy of Filipino design excellence.”

As seen from the media preview, here are five things that visitors and buyers should look forward to in the event:

Design Commune

In a bid to continually up its game, CITEM called on design, fashion, editorial and entrepreneurial forces within the creative community to sit as consultants for design commune this edition. Most of them are very new to this role therefore offering a fresh perspective to Manila FAME.

Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy under the Design Commune special setting in its fourth run in Manila FAME. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.

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Some of the country’s top creative minds in the upcoming Manila FAME April 2019 (from left to right): Maco Custodio, Vince Uy, CITEM Executive Director Pauline Suaco-Juan, André Chang, Nix Alañon and Stanley Ruiz.

Product development designers who were involved in this edition were Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.

These luminaries already made a mark in the design and lifestyle sector and now they are using their talents to help MSMEs go further in the international market.

Fashion E-Tailer

Following the launch of Touchpoint last year, Manila FAME levels up its online promotion initiative with the introduction of Fashion E-Tailer special setting.

This edition will feature some of the country’s rising online fashion entrepreneurs and designer commercial brands showcasing the latest trends in both couture and ready-to-wear (RTW) fashion. Young and tech-savvy fashion enthusiasts are set to be enamored by a collection of this season’s trendiest styles.

The online fashion brands to watch out for in the upcoming Manila FAME are; Nomadic Tendencies, Quiddity Leather Goods, AVA Online Group Inc., HaloHalo, Simple Sentiments PH, Baú l, Factory, Stride Collective, Toqa Fashion Studio, Tropik Beatnik, Viajecito, Annie and Lori, Anika, Randolf, Basic Movement, Coral Swimwear, Neon Island, Proudrace, and R-U-A.

CREATE Lab

The CREATE Lab is an exciting new feature designed to inspire and motivate creatives. From creating a personal logo, using stop-motion, to creative business processes, there is a lot of valuable things to learn from the CREATE Lab. It aims to provide participants with a sneak peek into the rich creative experience and networking opportunities that the next edition of CREATE Philippines will offer.

Great Women Project

The Gender Responsive Economic Actions for the Transformation of Women (GREAT Women Project) will feature arts and crafts from women entrepreneurs that have undergone product development workshops to enhance their business management competencies, skills, or innovate existing products and expand markets through Manila FAME.

Artisans Village

Manufacturers from Antique, Marawi and Zamboanga and Albay will be presented this edition. Manila FAME’s Artisans Village will showcase products that highlight each province’s distinctive raw materials and production techniques. Live demonstrations of how these materials are crafted and fashioned into end products will also further elevate the event.

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.  The event is held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

Manila FAME Designer in Focus: André Chang

  • DTI-CITEM tapped stylist André Chang to lead the agency’s product development initiative for the fashion sector in the upcoming edition of Manila FAME.

If you are looking for OOTD inspirations that are more on the flamboyant and vibrant side, look no further than Manila-based stylist, André Chang. With his visually striking geometric outfits and colorful ensembles, he is sure to draw attention and double takes wherever he goes.

Apart from being a stylist, he also works as a product and brand consultant and has worked for numerous campaigns and fashion shows for brands like Uniqlo, Forever 21, Folded & Hung and SM Malls to name a few.

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André Chang at the Walls Gallery in Quezon City

This year, he takes on a product designer role for the fashion sector of Manila FAME’s recurring product development initiative.

“I feel like working with local entrepreneurs is such an honor for me because I believe in Filipino talent,” said Chang. “There’s so much creativity, expression and ideas from local brands. To be part of that and to be able to collaborate with these people and these brands is a huge thing for me.”

The upcoming edition of Manila FAME will once again hold its product development program through the Design Commune. This initiative aims to connect the country’s top designers with the local community’s up-and-coming fashion and design brands. The program provides them with an opportunity to collaborate and create new pieces that blend the designer’s vision with the exhibitor’s medium and style. The Design Commune will feature and highlight the results of these partnerships at the upcoming trade show to be held at the World Trade Center Metro Manila, Pasay City, Philippines.

“There’s actually a lot to look forward to,” explained Chang about the April edition of Manila FAME. “To come in as a product designer and see all these brands come together under one roof and witness all the creative designs that they come up with every season, is like being a kid in a candy shop.”

Reimagining art

Chang visited each of the fashion exhibitors to collaborate with them and get a better sense of their respective brand identities and who they are as artists. In every meeting, Chang sketched multiple designs inspired by the artistic elements from the exhibitor’s product lineup and his own interpretation of “Heritage Reimagined,” the theme for this year’s Manila FAME. The purpose of these meetings is to create tailor-fit products that seamlessly blend the existing styles and mediums of the exhibitors with the fresh design inputs from Chang.

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Chang sketching product design ideas inspired by the art pieces at Walls Gallery

The exhibitors take the sketches and begin working on the new designs to present at the trade show. These fashion exhibitors that Chang collaborated with come from all over the country, some of which include: renowned Albay-based bag and shoe designer Jelvin Mujar of EMBE Creations whose primary advocacy is to showcase the craftsmanship of the local artisans from his community; art reproduction gallery owner, Gigi Lim of Walls Gallery Quezon City; and Laguna-based shoe designers Corazon Coligado of Ai-She Footwear and Nephtali Moneda of Jhaz Footwear.

What’s New in Manila FAME

In addition to his product designer role for the Design Commune, Chang also served as a fashion consultant to 22 of the country’s rising fashion entrepreneurs and designer commercial brands to introduce the first ever E-Tailer Special Setting. This new initiative will bring the online fashion marketplace to the trade show floor and feature the latest trends in both couture and ready-to-wear fashion.

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Ai-She footwear designed by Chang

See André Chang’s designs come to life and all the other talented exhibitors at the Design Commune special setting on April 25-27, 2019, at the World Trade Center Metro Manila, Pasay City, Philippines.

Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

For more information, visit www.manilafame.com

 

Redefine your couture with Wear Your Culture

  • Manila FAME April 2019’s first time exhibitor aims to tap every Pinoy’s closet by pushing forward chic everyday clothing that promotes Filipino culture.
DSC08520.jpgPhilippine weaves and fabrics incorporated in everyday wear.

 

The country’s vibrant and colorful weaves and textile that reflects history and culture is more than just a costume for cultural occasions, it breathes heritage and art handed by Filipino artisans from generations to generations.

That is why couple Alvin and Evita Degamo of WLYC Apparel Manufacturing (WLYC), one of the rising startups in the apparel industry, is aiming to infuse indigenous and ethnic materials to the everyday wear of all Filipinos.

Motivated by their 20 years of experience in the modelling industry and their exposure to the different fabrics in the runway, the Degamos conceptualized a street wear collection that aims to level if not to surpass global fashion brands.

“Our direction is for every Filipino to have a ‘Wear Your Culture’ (WYC) jacket, polo or shirt in their closet. The designs in this collection are meant for everyday wear not limited to be used only in events but an everyday statement,” shared Alvin Degamo, President and Chief Designer of WLYC.

The WYC brand follows a young, modern and cool approach. Hand-woven fabrics and weaves give new color and appeal to the clothing pieces.

“I base my designs from the fabrics of the weavers who are the real artists here; I just execute it to become an everyday couture,” added Alvin.

 

Creating jobs for local artisans

The best part of doing this business, according to the couple, is being able to give back and help their partner communities of Filipino weavers in the different parts of the country such as Davao, Basilan, IloIlo and Abra, to name a few.

“Sadly, weaving is almost a dying industry as most of our local craftsmen now opt to work abroad because of lack of orders. Hence, helping them is part of our drive to ensure that local artisans will stay and do their craft,” said Alvin.

“Weaving is a Filipino skill that will go to waste if we will let them leave the country, and we deem that what will make them stay is the renewed demand for their products. By creating a way to use it other than the usual cultural costumes, we hope to increase the need for these ethnic raw materials,” explained Evita, Vice President of WLYC.

3.jpgAlvin and Evita Degamo, owner and brand ambassadors of #WearYourCulture

 

Going global

Just one year in the business and yet many local patrons are already seeing the potential of #WYCeveryday. The brand was well accepted in local fairs, so the couple decided to up the game by joining the country’s premiere design and lifestyle event, the Manila FAME.

“I have been going to Manila FAME as a buyer and I am always amazed with the exquisite work of art that Filipino manufacturers and exporters are producing in each edition. Coming to Manila FAME will really make you appreciate Filipino talent. This inspired me to contribute in producing global brands and here we are now, on our way to our first edition,” Alvin excitedly shared.

“I am eager for the world to see our products in an international stage. We realized that we have a very small market here in the Philippines; but every time we attend Manila FAME, we see how a lot of people are interested with Filipino products and talents. We wanted to grab a piece of that pie and show what we got,” Evita further added.

As a first-time exhibitor and an aspiring exporter, WLYC expects challenges as they go along in the business; but the drive to help the weaving industry and the dream of making it big in the fashion sector fuels the passion of the young couple to move forward.

“We are really looking forward to the possibilities and opportunities that will come by joining Manila FAME,” Evita ended.

The Manila FAME is slated on 25-27 April 2019, at the World Trade Center Metro Manila in Pasay City, Philippines. It is positioned as the country’s best avenue to discover Filipino design, raw materials, craftsmanship and service, and a trade fair where buyers and visitors can experience the trademark hospitality of Filipinos.

 

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What’s New in Manila FAME

Manila FAME brings the online fashion marketplace to the trade show floor in the e-Tailer Special Setting. It will feature rising fashion entrepreneurs and designer commercial brands that will showcase the latest trends in both couture and ready-to-wear (RTW) fashion. Young and tech-savvy fashion enthusiasts will be enamored by a collection of this season’s trendiest styles.

Manila FAME is one of the longest-running trade shows in Asia-Pacific and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship.

Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.

 

Manila FAME’s 69th edition, a throwback to the show’s design heritage

  • Manila Fame’s April 2019 edition will be a celebration of the rich history of the Filipino craftsman featured in its past editions. Iconic pieces from its 30-year collection will be infused with today’s design trends.
Design Commune Special Setting MFO 2018The Manila FAME October 2018 Design Commune setting reflecting the current international design trends of using nude hues and sustainable materials.

 

Manila FAME, the country’s preeminent lifestyle and design trade event will honor the legacy of Filipino design excellence featured in its past 68 editions. The show is slated on 25-27, April 2019 at the World Trade Center, Pasay City, Philippines.

“We are going to highlight the best of Manila FAME products featured over the years through the Design Commune special setting. As part of our product development program, these products will be reimagined to reflect contemporary design concepts,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).

Now on its fourth run, the Design Commune serves both as an exhibit venue within Manila FAME and as a merchandise development program that nurtures a community of designers and their collaboration with manufacturers. The program aims to produce a constant output of well-designed products that meet the demand of the international market.

The theme for this year’s product development initiative is “Heritage Reimagined,” a presentation of Manila FAME’s legacy of design excellence.

The trade show has been positioned over the years as a celebration of exquisite craftmanship, mastery over sustainable materials and world-renowned quality that catapulted the careers of Filipino product designers to the global scene. This led to the idea of highlighting products from its past editions while adding a new flare that gives a nostalgic yet exciting feel to the reimagined products.

The archives of Manila FAME exhibitors are rife with talents and ideas. It has become a goldmine of inspirations formed under the influence of the trade event. This cemented Manila FAME’s status of being Asia’s best sourcing destination for home, fashion and lifestyle products designed and crafted for the international market.

Top things to watch out for in Manila FAME April 2019

An exciting new feature to watch out for in the upcoming edition is the Fashion E-tailer, a special setting dedicated to emerging fashion entrepreneurs and designer brands in the E-commerce space.

Since the trade show is more than just a platform to promote products for export, the April edition will once again spearhead community empowerment advocacies such as the Artisans Village and the GREAT Women Project. The Artisans Village is an avenue for local MSMEs to introduce their regional crafts to the global market while The Gender Responsive Economic Actions for the Transformation of Women aims to assist women entrepreneurs toward economic empowerment.

To further elevate the sourcing experience of visiting buyers, business convergence areas and a modern concept cocktail bar will also be in place in the upcoming edition.

Manila FAME is one of the longest-running trade shows in Asia-Pacific and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship. As a platform for trade, Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.

Passing on the Artisan’s Legacy

  • Pampanga’s Bituin Family, the brains behind four of the top furniture manufacturers in the country, was able to capture different tastes and markets in their decades of participation in the Manila FAME.
  • Manila FAME April 2019 invites Filipino exporters in a grand showcase of Philippine design products on its 69th edition slated on April 25-27, 2019 at the World Trade Center in Pasay City, Philippines.

What started as a small business of building and selling billiard tables and buying and selling souvenir items has now evolved into a conglomerate of design-centric companies. Four furniture firms have burgeoned from the artisan heritage started by The Bituin Family of Pampanga.  The family’s legacy translated into export-quality pieces for different tastes and markets.

Mr. and Mrs. Jose and Myrna Bituin started JB Woodcrafts and Betis Crafts in the 70’s, laying the groundwork in creating intricate wood carvings that many international buyers have set their eyes and hearts on over the years. The artistic energy of the couple has since passed on to their children as each now heads a company of their own that also produce exquisite handcrafted furniture and accent pieces.

Inheriting Craftsmanship

Eldest daughter Alona Bituin-Sinsuat is now at the helm of Betis Crafts while sister Leslie Bituin-Mendoza handles JB Woodcrafts. Determined to expand the business even more by capturing modern and contemporary designs for today’s market, Allan Bituin founded More Than a Chair and Lieza Marie Bituin leads South Sea Veneer.

These independent companies complement each other’s operations and can be differentiated by their expertise. Betis Crafts, for instance, is proud of their simple but sophisticated carvings and classic designs while JB Woodcrafts takes pride in their elegant finishes and elaborate details. “We are looking forward to seeing the design footprint of our work that is why we see ourselves as the makers of the Antiques of the Future,” shared Alona Bituin-Sinsuat.

More than a Chair, on the other hand, targets the modern imagination of today’s young buyers through their minimalist contemporary lines while South Sea Veneer’s identity is rooted in the manufacturing technology of marquetry or veneer inlay.

The Bituin children may have inherited their artistic flair and penchant for international trade from their parents but they are also imbuing their own individuality in each of the companies through their new designs and in the way they do business.

“The influence of social media helps us a lot in selling our inventories. We help our partner buyers by sending styled and high-resolution photos of our products that they can promote on their websites and social media channels even before our items reached their shores,” said Alona.

“Our service to our foreign customers does not stop in manufacturing quality pieces as we also work closely with their sales people. We add value to our products through an enhanced and more engaging marketing solutions,” she added.

The Bituin family may be running several businesses but they don’t keep the success only to themselves. Family matriarch Myrna Bituin gladly shared that some of their carvers and workers are with them for up to 25 years already.

“We value our employees as they are the ones who help us achieve our goals. We encourage growth by implementing training programs and housing benefits for our workers,” Myrna shared.

img1Intricate carving techniques perfected over the years by Betis Crafts

45 Years of Export Experience

“From the very first venture of JB Woodcrafts, we now have 45 years in the industry and joining international trade fairs such as the Manila FAME has been instrumental to our success,” the matriarch exclaimed.

“Other countries such as Vietnam, Indonesia and China might emerge as a major competitor, but the country is thriving because platforms like Manila FAME effectively showcase our edge and niche in the global market – and that is the Filipino brand of creativity,” she ended.

img2JB Woodcrafts in the recently concluded Manila FAME October 2018

MANILA FAME invites exporters

The Manila FAME April 2019 organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is opening its doors to local and international exhibitors to take advantage of its numerous show opportunities. For any inquiry, email manilafame@citem.com.ph. Interested trade buyers, on the other hand, can visit www.manilafame.com for the online registration or email manilafamebuyers@citem.com.ph.

Slated on April 25-27, 2019, everyone is invited to take part and witness how the show continually elevates Filipino craftsmanship.

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

 

Manila FAME gears up for 2019

  • 68th Manila FAME received positive outlook under new direction
  • Exhibitors of the recently concluded preeminent design and lifestyle show are optimistic on the direction of new CITEM head
Design Commune Special Setting - Manila FAME October 2018.JPGDesign Commune Special Setting at the 68th edition of Manila FAME

The 68th edition of Manila FAME already wrapped up its 2018 show, but the buzz continues as the Philippines’ premiere sourcing destination for home, lifestyle and design products left an energetic and renewed vibe with its exhibitors and buyers.

The show reported that export orders booked increased by 21.79% compared to the October 2017 edition. Chanelle Dupre, a first-time buyer from the United States of America commented that the show was impressive as it featured talented Filipino designers and the trade fair was well laid out.

In addition, one exhibitor who was very happy with the turnout of the event even shared that their buyers were not only interested with their products but with their company as well. “They checked us out online before they came to us and shared that they are very interested with the story of our company, this is really an interesting and exciting change,” shared Christina Borromeo-Gaston, Owner and Creative Director of Hacienda Crafts.

Hacienda Crafts strengthened their online presence through a well-designed website. It is also one of the first companies to be featured in Manila FAME’s Touchpoint. The company has been a part of numerous Manila FAME editions and they are optimistic that the upcoming shows will be better under the direction of its new head.

Now headed by Pauline Suaco-Juan, the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is changing its course towards the digital sphere.

“Both the physical show and our online presence should be equally dynamic, so we can retain the interest of our buyers; and I am happy that our partner exhibitors are with me in this endeavor,” said CITEM Executive Director Pauline Suaco-Juan.

“As we prepare for next year, we want to take into consideration the needs and wants of our buyers that is why as early as now we are opening our trade buyer registration in our website. The Philippines is a melting pot of artisanal designers and we are confident that we always have something new, something bold and something different to showcase. But, understanding our clients even more through our interactive social media pages and websites will also help us address the preferences of our clients better,” Suaco-Juan added.

Digital-strong CITEM to be expected

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Touchpoint, a digital platform of engaging stories about Filipino design excellence.

Manila Fame October 2018 saw the launch of two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and serves as an efficient channel for business-matching and buyer-exhibitor interaction. It also supplies the latest updates to its subscribers.

Touchpoint, on the other hand, focuses on the intricate narratives behind the products, designers and companies that has been a part of Manila FAME over the years. It aims to present the exhibitors in a new light by delivering the freshest content for each company that produce export quality products.

Manila FAME continuing the tradition of design-excellence

The Manila FAME October 2018 edition saw nearly 400 exhibitors from the country’s 18 regions and nine countries within Asia. It was attended by close to 7,000 local and international buyers from various countries with top five hailing from the United States of America, Japan, Australia, Hong Kong, Singapore and Germany.

This edition also exclusively developed and launched 800 new products through the Design Commune initiative. This program aims to establish a designer-manufacturer relationship to help build the capacity of local entrepreneurs.

The show also recognized eight outstanding and innovative companies through the annual Katha Awards.

Everyone is invited to take part and witness how the show will continually elevate Filipino craftsmanship, the next show is slated on April 25-27, 2019.

Manila FAME is opening its doors to international exhibitors, for details and inquiries email manilafame@citem.com.ph. Interested trade buyers, on the other hand, can visit www.manilafame.com for information and registration.

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Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.