- DTI-CITEM appoints Vince Uy as the new Creative Director for its upcoming signature event, Manila FAME
MANILA, Philippines – Multihyphenate style savant Vince Uy is certainly no stranger when it comes to blending different fashion elements and color palettes and turning them into a cohesive eye-catching look. He is known for being a master of the color story and has worked alongside high caliber brands and the country’s A-list celebrities.
Aside from being a fashion stylist, he is also a recognized social media & design influencer, entrepreneur, content creator, former Uniqlo brand ambassador and, to round things off, the former executive creative director for Summit Media and Preview Magazine. This impressive roster of titles has made him particularly qualified for his new role as the Creative Director for the 69th edition of Manila FAME on April 25-27, 2019.
The theme for this upcoming edition is “Heritage Reimagined” which presents the unique task of reviving iconic design elements and reintroducing them through a fresh and modern perspective. Not one to shy away from a challenge, Uy leads the efforts to highlight the Philippines’ classic and traditional design sensibilities and reintroduce them with a 21st century filter.
“We were all inspired by different perspectives and different points of view,” Uy said. “What’s good to know is that we have a treasure trove of really good design.”
Joining him on this endeavor is a diverse team of Product Development Designers from the country’s top talents. This includes industrial designer Stanley Ruiz, interior designer Nix Alañon, fashion editor and brand consultant André Chang, lifestyle and industrial designer PJ Arañador and shoe and accessories designer Maco Custodio.
“When we were brainstorming and talking about which directions to take this year, we were all in unison and in agreement that we wanted to play with color,” explained Uy on how he and his team approached this year’s theme.
In line with the new direction, updated visuals were needed to properly represent the legacy of Manila FAME and the rich heritage of Filipino design.
“We wanted to communicate new ways of creating insights, whether it’s inspired by textile or geometric shapes,” said Uy when talking about the weave inspiration that he used in coming up with the new logo for Manila FAME.
Guided by this interpretation, Uy’s team of designers utilized a more minimalist and modernist approach towards Manila FAME’s product development initiative in collaboration with exhibitors from the country’s up and coming fashion and design brands. Visitors can find these collaborative pieces curated by Uy at the trade show’s following areas: Design Commune, Artisans Village and the Fashion E-Tailers Special Setting.
See Vince Uy’s vibrant vision brought to life on April 25-27, 2019, at the World Trade Center Metro Manila, Pasay City, Philippines.
Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).
For more information about the show, visit www.manilafame.com