Now on its 68th edition, the country’s premiere trade platform for exports and design, Manila FAME, will gather the country’s best micro, small and medium enterprises (MSMEs) on October 19-21, at the World Trade Center Metro Manila, Pasay City, Philippines.
Limitless possibilities abound in Manila FAME 2018
The bi-annual trade show will continue to stand as a blank canvas for the country’s skillful artisans, providing a platform that nurtures creative freedom among entrepreneurs. It showcases the distinct design imprint of the Philippines to the global audiences.
For its October 2018 edition, Manila FAME will anchor on the shades of off white and ivory, the palest pinks and skin-toned hues. These soft colors are basic, discreet, timeless and classic. The perfect base that leaves plenty of freedom to add more.
“To emphasize the teeming ingenuity of local designers and entrepreneurs, Manila FAME serves as a springboard where they can explore their imagination. This will help us take Filipino craftsmanship to the next level,” said Paulina Suaco-Juan, the newly appointed CITEM Executive Director.
Manila FAME will put together exporters, designers and retail brands from all over the country under one roof to highlight Filipino artistry in the global marketplace. It will gather the best products from homegrown MSMEs in the home, furniture, lighting, holiday and gifts, fashion, visual arts and “food as gifts” sectors.
Organized by the Center for International Trade Expositions and Mission (CITEM), the export promotions arm of the Department of Trade and Industry, Manila FAME aims to strengthen the country’s position as a viable source of high-quality, and design-forward home décor and houseware products.
Design forward special features to behold in Manila FAME
The upcoming edition of Manila FAME will feature the third edition of Design Commune. This special setting was conceptualized to establish a steady designer-manufacturer relationship where designers understand the skills of manufacturers, and manufacturers recognize the significance of product design and development.
This collaboration will conceive a constant output of well-designed products, creating an extensive showcase that meets the buyers’ expectation of a sourcing destination. The products to be developed will be segmented towards various markets including Europe, U.S. and Japan.
The main special setting will be designed by award-winning artist Tes Pasola who previously worked as a co-curator in the Product Design Consultancy Program during the April 2018 Edition of Manila FAME. During the same period, she was commissioned to make paper art collages for the Grand Hyatt Hotel in Manila. She is part of Movement 8, a group of the country’s finest and choicest designers that seeks to establish the Philippines as a serious player in the international high-end consumer market.
A staple of Manila FAME, the Artisan Village is a venue for masterfully made handcrafted pieces designed by Filipino MSMEs to be introduced in the international market. As part of CITEM’s commitment to promote the participation of local communities in Manila FAME, handicrafts from Antique, Bohol, Cagayan de Oro, Cebu, Negros Occidental and Negros Oriental, and Marawi will be displayed to showcase the artistic capabilities and product selection of local artisans.
Taking after the youthful energy of today’s generation, the Bamboo Extreme program pushes the use of bamboo as a raw material for high-end lifestyle pieces. It seeks to provoke and renew interest in the local resource, veering away from bamboo’s reputation as a “poor man’s material.” Spearheaded by the Design Center of the Philippines, the program is a disruptive, conceptual presentation of the bamboo material as it speaks of adventure, exploration and experimentation through the application of bamboo into product collections that capture the millennials’ way of life.
Home and Wellness Pavilion
Another returning special feature for this edition is the Home and Wellness Pavilion. This special area will showcase a wide range of gourmet gifts, health & wellness products and services, and other fiber based goods manufactured by select grassroot communities supported by the Department of Agriculture-Agribusiness Marketing Service (DA-AMAS).
To continue the tradition of giving recognition to design-forward local enterprises, Manila FAME will also hold the annual KATHA Awards, the hallmark of product design excellence and innovation. It will distinguish the most innovative local fashion and lifestyle industries among the Manila FAME exhibitors who continue to develop and redefine the prestige of Philippine design.
Interested buyers and exhibitors can check out the official Manila FAME website at http://www.manilafame.com/Registration/Trade-Buyer for more details. You can also follow Manila FAME on Facebook, Instagram and Twitter for the latest updates.
Entrepreneurs join trade shows as a marketing strategy to expand their business and attract more clients. Micro-, small-, and medium-scale entrepreneurs (MSME’s) greatly benefit from trade shows because it helps them meet different buyers and traders who seek to connect with business partners.
Trade shows expose businesses to a wider and more diversified market by inviting sellers and buyers to come together and discover what the market has to offer and hopefully create a partnership with one another.
However, expanding your business does not begin and end on signing up for trade shows. Entrepreneurs also have to do some work to effectively utilize these shows to engage with potential clients. That day will surely be the busiest, so here is a checklist of the things trade show exhibitors must do to fully enjoy their stint in their upcoming trade shows:
- Know your target clients and send them invites.
The very first step to having a successful trade show is acquainting yourself with the people who will be there. Doing some research can help you better understand what your market wants/needs, when they need it, and where they want to get them. It will also help you know how to best present your products in a way that they be enticed into investing. Once you have nailed down their behavior and attitude, you can use your networking capabilities such as social media, e-mail and business groups you belong to, to get in touch with collaborators and customers to stop by and see what you have in store for them.
- Identify products you can showcase.
Many trade shows hire product specialists to help exhibitors gain more knowledge on how to present the best products they can sell to their target markets. This knowledge can help you easily identify which of your products would suit your chosen trade show and market best, providing you the opportunity to offer something valuable to the attendees.
- Come up with an inviting stand/ booth design.
Trade shows typically offer the booth and the space itself bare. When you finally get your assigned location, it is best to choose a design that highlights the selling point of your business and products. A well-lit and uncluttered booth is a simple and subtle way to grab people’s attention and attract many visitors.
- Get rid of chairs.
Unless they are part of your exhibit, putting chairs in your booth is a no-no. Sitting down may send the wrong message to your customer that no one is visiting your booth. The lack of chairs will also entice them to look around your booth instead of simply using your space to rest their feet from walking around the show too much. Besides, if you are occupying a small space, chairs can make what limited space you have look crowded.
- Gather contact info.
You know those people who said they will look you up and contact you when they get home? They probably won’t. Instead of simply giving out calling cards, be the one to get in touch with the clients by gathering their contact information. This will not only help you maintain contact with them, it will also entice them to buy your products or invest in your business.
- Have giveaways.
Everyone loves giveaways. Regardless if it is a small keychain or a sampler of your products, you are more likely to be remembered by visitors if you give out little trinkets when they visit your booth. Instead of giving out a cardboard calling card, you can be creative in your ways of handing out information about your company and your products.
And please, no brochures. Unless they ask, they would probably feel uncomfortable going around the venue lugging around a thick catalogue. The show organizers have already done the job of compiling the contact details of all the exhibitors in the show guide to save you from the extra work. Be more creative and give out your catalogue in flash drives or disks, which they can easily fit into their pockets, so they can view your catalogue at home or while on the go.
Trade shows are like house parties where you take a lap, greet the people you already know and introduce yourself to the ones you don’t. Entrepreneurship is, first and foremost, about networking so don’t hesitate to make some rounds and socialize regardless if they are potential clients, collaborators, or competitors.
Now that you know the basic rules of a successful stint in trade shows, you can now confidently check out the leading and most fab trade shows in the Philippines like the 68th Edition of Manila FAME on October 19-21 at World Trade Center Metro Manila. Manila FAME, where a wider market comprised of foreign and local buyers convene in the country. The Center for International Trade Expositions And Missions (CITEM), the export promotion arms of the Department of Trade and Industry (DTI), is the proud organizer of the Manila FAME.
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Larson, R. (2014, September 25). 10 Top Tips For A Successful Trade Show Booth.
Retrieved from Brandwatch:https://www.brandwatch.com/blog/top-tips-trade-show-booth/
YFS Magazine. (2013, August 29). 12 Trade Show Networking Tips For Entrepreneurs.
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