Category: 66th Manila FAME

Superfood for the Skin

Achieve naturally healthy skin with Lunas Living Oils’ collection of elixirs

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When it comes to daily skin care, nothing is more important than choosing the right products to effectively nourish and protect the skin. An organic skin care routine using natural products is highly recommended by dermatologists to keep the skin healthy and glowing.

Among the trends in natural skin care right now is Virgin Coconut Oil for its versatility and its plethora of benefits. But while some simply use VCO in their products, Lunas Living Oils takes this further by combining VCO with Moringa oil to create an array of organic skin care and wellness products designed to help moisturize, brighten, and protect even the most sensitive of skin.

Ranging from daily essentials to remedy elixirs and aromatherapy oils, Lunas Living Oils’ products all use VCO and Moringa oil as its base. Multiple therapeutic-grade essential oils are mixed per product to deliver synergistic effects, such as Pain management, detox and weight management, proactive skin regimen, skin disorders management, and defense system and wellbeing support.

img2.jpgLunas Living Oils’ managing partners (from left to right) Shaina Magdayao, Jennifer Sanvictores, and Lani Liamzon at the company’s booth during the 66th edition of Manila FAME.

The company recently participated in the 66th edition of Manila FAME last October 20-22 where it was well-received with new potential local buyers.

“Our participation in Manila FAME was very timely because we were getting inquiries from overseas buyers who want to carry our products,” said Jennifer Sanvictores, Lunas Living Oils managing partner.

“Manila FAME has given us the chance to exhibit our innovative, artisanal products and showcase the premium quality of what we can offer. It was also pleasing to interact and engage with players of the same industry with aligned values as us, who really gives an effort in providing artisanal and green products,” added Lunas Living Oils Managing Partner Lani Liamzon.

Lightweight and packed with nutrients, the elixirs and massage oils are easily absorbed by the skin without clogging the pores to prevent acne, skin inflammation, and blackheads among other skin problems. Their face and neck elixir in particular is known for its effectiveness in keeping the face smooth and supple with daily use.

“We only use food-grade, first press, raw living, and organically certified virgin coconut oil to make sure our products are potent with antioxidants and lauric acid,” said Sanvictores.

“This makes our oils and elixirs anti-microbial, anti-inflammatory, and anti-fungal. Our products do not contain any synthetic chemicals or colorants, so no harmful chemicals will disrupt the endocrine or the hormones of the user.”

Lunas Living Oils is the first in the country to combine VCO with Moringa Oil to introduce a premium Coco-Moringa aromatherapy line. Coco-Moringa is a powerful antioxidant that helps strengthen skin and prevent premature ageing due to sun exposure.

Their vast array of products caters to both men and women, as well as expectant mothers with their Baby & Me line that that is especially formulated to nurture the sensitive skin of babies and is safe for pregnant women.

Lunas Living Oils is a labor of love between managing partners Lani Liamzon, Renato Liamzon, Jennifer Sanvictores, Jet Cornejo, Mae Cornejo, and actress Shaina Magdayao.

“We want to offer something, proudly Philippine made to the local market and change the negative perception on coconut oil. VCO is one of our top products and that’s something to be proud of,” said Sanvictores.

Lunas Living Oils’ products can be purchased on their website at www.lunaslivingoils.com/shop/ and are available at Rustan’s Our Very Own, Echo Store outlets, Apotheca Integrative Pharmacy, and other various wellness and integrative clinics.

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit www.manilafame.com

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Manila FAME spotlights union of export trade and cultural tourism

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On the 66th edition of Manila FAME, the country’s premier lifestyle and design event, the Department of Tourism (DOT) and the Department of Trade and Industry (DTI), through the Center for International Trade Exhibitions and Missions (CITEM), will launch a historical initiative that will strengthen and formalize the integration of export trade and cultural tourism.

This milestone will work towards positioning the country as a premier sourcing hub and tourist destination, and the development of the “Philippines-first” mindset among buyers and tourists. It will also market distinct regional products internationally to persuade tourists to visit the Philippines.

“Export trade and cultural tourism are symbiotic and interdependent. Through our products, we provide the world with a glimpse of the multi-layered cultural heritage of our country, which in turn will persuade more international travelers to visit and experience the country firsthand,” said CITEM Executive Director Clayton Tugonon.

“CITEM’s trade shows are the perfect platforms to launch this initiative as they have the means to reach international audiences and has first-hand experience in promoting the country through its products,” added Tugonon.

Under the partnership, Manila FAME will hold a neo-ethnic fashion and tapestry show that will showcase the versatility and timelessness of Philippine traditionally woven textiles. The garments, designed by the country’s most promising design talents, will incorporate contemporary aesthetics and cultural elements to create a collection that highlights the rich weaving traditions of the Philippines.

Manila FAME will be held on October 20-22 at the World Trade Center Metro Manila and the Philippine Trade and Training Center in Pasay City. IFEX, the country’s export-oriented food show, is slated on May 25-27, 2018.

Marriage of Export Trade and Tourism

A trend popularized by South Korea and Japan, their culture is readily incorporated to export trade. Korean pop culture or K-Pop have led to the 2.1 percent annual growth of the country’s tourism industry, averaging at $450 billion per year since 2014. The Korean Wave Phenomenon or Hallyu took on television, the big screen, food, fashion, and beauty products.

Cool Japan, the Japanese’s PR strategy, aims to propel the country’s small and medium-sized enterprises to global standing while attracting foreign businesses to invest and strengthen Japan’s cultural tourism. The strategy promotes the country’s animation (manga and anime), fashion, food, art, traditional crafts, and music in both local and international markets

Export-ready Filipino products can also support business tourism and cultural tourism and contribute to the development of the Philippines’ economic interests and build relationships with other countries.

The country’s total external trade in goods in July 2017 reached P611 billion, an increase of 2.2 percent from P597.6billion registered in July 2016. Woodcrafts and furniture was the fourth top export earner this July 2017 according to the Philippines Statistics Agency with P1.06 billion or 4.1 percent share of total exports.

The Philippines saw an influx in the tourism industry this year with a total of 2,882,737 tourists in the first half of 2017. Majority of the tourists (60.72 percent) came from Asia, with Korea (686,630 arrivals) as the top source followed by China (388,896 arrivals) and Japan (255,819 arrivals).

 “DOT and DTI are leading the Philippines’ top revenues. Together, we will pave the way in strengthening our country’s presence across the globe as we create a flourishing and reputable image for the Philippines and its products,” he added.

Through Manila FAME, CITEM promotes and markets products to local and international audiences. The bi-annual trade show stands as a business platform and a design and lifestyle event as it offers premium furniture, home décor, fashion, and holiday pieces from the country’s top emerging and established design talents.

More than 10,000 high-profile international and domestic trade buyers and tourists flock to the trade show every year to source for home and lifestyle items, and to feast their eyes on Filipino artisans’ work of art. A large percentage of these foreign business tourists forge short- and long-term business transactions with Filipino companies, taking the products back with them to their countries or resell them to other retailers.

The trade show is projected to earn over $843 million this year from its April and October exhibitions.

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/