First-time buyers flock to the Philippines’ premier design and lifestyle event
Handcrafted pieces under Design Commune, one of the special setting that will return this Manila FAME October 2018.
The country’s premier design and lifestyle event will stage a bigger exhibit for its October edition with more than 360 participating micro, small, and medium Enterprises (MSMEs) to showcase the design excellence and refined craftsmanship in the Philippines.
On October 19-21, the 68th edition of Manila FAME will present the best of home, lifestyle, and fashion products from the country’s leading brands and manufacturers at the World Trade Center Metro Manila in Pasay City.
Organized by the Department of Trade and Industry through the Center for International Trade Expositions and Mission (DTI-CITEM), the three-day event will spotlight homegrown artisans from regional groups and grassroots communities across the country, encompassing the Philippines’ vibrant and multi-layered cultural heritage.
“Manila FAME stands as a platform for both small and established enterprises to penetrate the international market. The trade show provides exporters with the opportunity to meet with international trade buyers, importers, retailers, wholesalers, and merchandising agents,” said DTI-CITEM Executive Director Pauline Suaco-Juan.
“By helping our MSMEs land new trade deals, we are not only supporting their livelihoods, but we also create investments for the country,” she added.
First–time buyers surge from all over the world
Based on DTI-CITEM’s latest tally on October 10, nearly 1,300 local and international trade buyers from countries across the world have already signed up for Manila FAME October.
The top 10 countries where foreign buyers originate include the United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria, respectively.
“We are also proud to announce that more than half of our confirmed trade buyers are attending Manila FAME for the first time. Their presence will be significant in catalyzing new export deals and trade partnerships for Philippine home and lifestyle brands,” Suaco-Juan emphasized.
“We are expecting more buyers to sign up as the event approaches with our aggressive buyer campaign, complemented by the renewed global appreciation for meticulous craftsmanship and eco-sustainable products in the Philippines,” she noted.
Special settings put an accent to Manila FAME
Enlivening the trade event is the third edition of Design Commune with a fresh theme that takes inspiration on nude palettes. It is set to be participated by more than 80 Philippine brands under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
“Design Commune: Nude+ will exhibit a harmonious and impactful collection of home and lifestyle pieces that exude the varying tone, mood and shade of nude to strike balance on the intensity of each product and better highlight their beauty and uniqueness,” Suaco-Juan narrated.
Artistic freedom in Design Commune will be exercised under four themes: Nude+Pastel, Nude+Spice, Nude+Earth, Nude+Luster—all focusing on the barely-there shades of off-white & ivory, the palest of pinks and skin-toned hues.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and the Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each engraved with an interesting story from their place of origin,” Suaco-Juan noted.
Making a comeback this edition is the Bamboo 360 with a fresh approach in manipulating one of the country’s most ubiquitous and highly sustainable material, led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
The Bamboo 360 program is a disruptive, conceptual presentation of the bamboo material as it speaks of adventure, exploration, and experimentation, through the application of bamboo into product collections that capture the millennials’ way of life.
Buyers and visitors can participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the DA- Agribusiness Marketing Service (AMAS).
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October, the Manila FAME covers the home, holiday and fashion sectors.
Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.