From traditional to digital: Manila FAME launches Touchpoint, a digital dossier platform for PH home and lifestyle export products

‘Touchpoint’ features 15 brand and artisan stories in its opening salvo

img1.pngLogo of Manila FAME’s Touchpoint.

For its 68th edition, Manila FAME has launched a digital marketplace for local exporters and trade buyers in a bid to strengthen the export promotion drive for the Philippines’ premier home and lifestyle products amid the growing global digitalization.

Last October 12, the organizer of Manila FAME introduced ‘Touchpoint,’ a digital dossier of the country’s top Home and Lifestyle brands and manufacturers, featuring the curated stories of Philippine culture, design and craftsmanship.

Organized by the Department of Trade and Industry through the Center for International Trade Expositions and Mission (DTI-CITEM), Manila FAME is the country’s premier lifestyle and design event that promotes the Philippines as a reliable sourcing destination for home, fashion, holiday, architectural, and interior pieces.

“Touchpoint’s aim is to boost the online presence of Manila FAME exhibitors and further promote the narratives behind Philippine products for the appreciation of buyers around the world,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

 “From the physical to digital, Touchpoint provides not just another promotion dimension for Philippine designers and manufacturers, but also a holistic and engaging experience for buyers and visitors of Manila FAME,” she added.

As a digital platform, Touchpoint highlights the intricate narratives behind local designers and artisans—the people, the products, and the brands—complemented with stunning visual content to convey the inspirations and creation of Philippine products.

Product selection under Touchpoint includes houseware and home decor; fashion accessories and wearables; gifts and holiday; lamps and lightings; and furniture and furnishings.

For its first salvo, Manila FAME’s digital marketplace features 15 designers, brands and regional artisan groups, each highlighted by the distinct stories of their products, designers, materials and trends.

Aside from Touchpoint, DTI-CITEM will soon be launching a Manila FAME application which is downloadable on Google Play (Android) and App Store (iOS). The App will serve as an efficient channel for business-matching and interaction between buyers and exhibitors.

 “Aside from business-matching, the Manila FAME App also allows buyers and visitors to get the latest update on the event and vote for their favorite product or exhibitor for the People’s Choice Award in the KATHA Awards,” said Suaco-Juan.

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

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