Social media allow users to interact with others and, share and create content through online communities, making it a useful platform for promoting events and products. Incorporating social media in marketing anything ranging from events to products is a common practice in generating income and internet following.
On using #hashtags
Because of its wide usage, hashtags are no longer a foreign concept to advertisers and entrepreneurs. In fact, if you want to reach out to a larger audience and advertise anything related to your business and events, incorporating an appropriate hashtag to social media captions and posts would be more convenient. In the case of exhibits and trade shows, adding a hashtag your social media post (positive, of course!) about the event is necessary if you want to get more exposure on the platform.
As the world’s social media capital, there is not one Filipino who doesn’t have an account in Facebook, Instagram or Twitter. Because we get most of the information on current events and trends, logging into social media has become a routine rather than a habit, which makes information dissemination easier compared to other platforms. Within a single day, a post can reach thousands of users. Inviting people to trade shows are simpler today because an invite on Facebook can alert all of the users in your Friends list. Of course, it wouldn’t automatically translate to foot traffic; but, as long as it gets people talking, social media has already done its job.
Through social media, you can target your intended audience in your posts. The one thing popular social media platforms have in common is that they allow your posts to simultaneously reach specific groups, often in particular locations. So if your accessories business is angling towards women in their late 20’s to early 50’s, there is a specific setting in the posts tab that allows you to do narrow down your posts to reach them.
Little to no cost
For many entrepreneurs, paying for advertisements on social media is not on the top of their priority list when you can use the extra money to buy more raw materials for your products. Social media is a free platform, which is greatly beneficial for entrepreneurs because it doesn’t cost much to send invites to prospective clients and visitors. Many platforms offer free advertising services to businesses while paid post boosting usually comes at a low cost.
By using your own words, and appropriate emojis, you can easily personalize your message, depending on the image of your brand/company, to your market. Many social media platforms allow personal messaging which makes communicating with customers, clients and collaborators on a personal basis much easier. Tactfully imparting your brand’s message can help you pull in more customers who seek healthy means of communication with their suppliers.
May it be in the form of the quintessential ‘Like’ button or comments and shares, but feedback (or the lack of) is still feedback. It helps you determine if your brand’s message is reaching the right people; or, if there is something to be improved in the way you communicate with them. Many users post their inquiries in the comments section of posts, which is also a great way for you to gather feedback and connect with potential clients.
Organizing an exhibit is already taxing enough, so advertising your business should not be. Using social media in spreading the word of your trade show stint does not need high-level skills or high-end technology. As long as your phone has a connection to wifi, and an application that lets you connect to social media, you should have no difficulty inviting people to come see your show.
Social media is a wide place, and hashtags play a crucial role in gaining interest in your social media posts. It gives necessary traffic and impressions, courtesy of users to properly market your products. Adding a hashtag to your captions and posts helps increase your social media presence because they make your content visible to anyone who has an interest in your hashtag. But it goes beyond accumulating traffic. Associating your business to appropriate hashtags also aids in building your brand by letting you engage with visitors and join in conversations.
From an entrepreneurial standpoint, adding hashtags to social media content related to shows you are a part of give you the opportunity to be noticed in conversations about the occasion and establish your company as a voice in such topics. Adding hashtags to your social media posts is not a trade secret anymore. In fact, failing to add a hashtag associated to your brand and events in social media causes entrepreneurs and exhibitors to miss the opportunity to reach out to market beyond the four walls of the exhibition venue.
Remember that using hashtags and social media in marketing your stay at trade shows is a two-way street. While you can get noticed through hashtags, it is also important to be committed in engaging to related conversations to maintain your relevance in your chosen hashtags.
Once you have made a social media account for your business, all you have to do next is join the country’s leading trade shows like the upcoming Manila FAME October 2018 Edition on 19-21 October, at the World Trade Center Metro Manila, where you can keep your clients and collaborators updated. The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is the proud organizer of the Manila FAME.
Ref: Business Queensland. (n.d.). Using Social Media To Market Your Business: The Basics. Retrieved from Queensland Government: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/online-marketing/social-media MacDonald, J. (2017, May 5). The Importance of Hashtags: Know Where, Why and How To Use Them. Retrieved from Business 2 Community: https://www.business2community.com/social-media/importance-hashtags-know-use-01837644