Artisanship is natural to the innately creative Filipino, but without the right avenues to promote their products, they will remain as anonymous craftsmen instead of turning their art into sources of income that can reach markets all the way to the other side of the world. The talent and craftsmanship are already a given, but what artisans need are the right platforms to globally expand their market. So how can Pinoy craftsmen and artisans expand their market globally?
Master your craft
Albert Einstein once said, “Creativity is contagious.” Artisans are an exclusive community of thinkers, builders and creators who should meet other like minded people every once in a while to showcase their products and connect with potential clients. By mastering their craft, no matter how simple or complex they think it is, artisans can be known to a wider community and become the go to person for buyers and exporters.
Eyes glued to their phones, fingers tied to keyboards and derriere planted to their desk, millennials are very well known for their amusement to technology and everything they can do with it. They no longer hold interest in traditional forms of art, and if they ever do, these crafts will stay only at the very bottom of their online cloud storage, never to be seen again. Many craft studios are now putting up websites and online shops in order to reach more people and gather more clients. Innovating your craft by selling them at trade shows in creative ways can attract the market to patronize their products. Embracing technology not only allows artisans to connect with their clients in other parts of the world, but also attract the younger audience to patronize their products.
A lot of artists specialize in oil painting, others in weaving and pottery, attest to the fact that each one of them is unique and deserves attention and publicity. And with the right platform, artisans and entrepreneurs can reach out to the people they aim to cater to. Trade shows help artists sell their products to the international market, while still encouraging them to be true to their art, by encouraging them to exhibit products that are unique and innovative.
Build your connections
Local trade shows allow Filipino artisans to meet clients and fellow craftsmen from all over the world. Manila FAME is poised to become a collective of creative enterprises representing the best of the Philippines’ home, fashion, holiday gifts, and visual arts sector, making it the perfect platform to sell your products and build a network.
Manila FAME is the second longest-running trade show in Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade organizers founded 90 years ago.
Take your craft to the next level and find new ideas, techniques and materials the world has never seen before. Catch Manila FAME on October 19-21, at the World Trade Center Metro Manila, Pasay City. The Center for International Trade expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is the proud organizer of the Manila FAME. Registration for interested exhibitors are still open. For more information, visit the official website at http://www.manilafame.com.