Design trends have always been ambivalent in nature, remaining unusually predictable and uncertain with every shift. As easily as they come, a trend emerges and seeps its way across the design branches effectively dictating the product selection and overall demand in the market.
Designer Tony Gonzales
Manila FAME, the country’s premier lifestyle and design event, has been witness to countless trends that has grazed the lifestyle and design industry. For its 66th edition on Oct. 20 – 22, the three-day trade event will explore product marketability and trends in its special setting, Design Commune, under the direction of internationally renowned designer Tony Gonzales.
Design Commune will feature items from more than 60 Micro, Small, and Medium Enterprises (MSME) across the country and will center around four market-oriented themes based on mainstream trends: Greens, Blues & Whites, Ethnic Nomad, and Naturals.
“The Green has been coming strong for the last two or three years. Back then, it was influenced by people’s desire to cook. They become weekend chefs and everybody just loved to cook,” Gonzales explained.
“This time, the trend has shifted to gardening. Buildings have greenhouses on their rooftops, people grow herbs, cactuses, and succulents in their houses. We created a variety of pots to cater to this, anything for the garden that can also be used as a home décor.”
Gonzales comments that Naturals and Blues & Whites have long been mainstream influencers. Natural tones saw a rise in the fashion and lifestyle industry for its simplicity and versatility, while the Blues & Whites had been a constant driver of color choices for home décor, personal products, and gifts.
Meanwhile, Ethnic Nomad takes inspiration from one of the biggest macro trends of recent, travelling. As young adults have adapted the need to travel, they gravitated from the consumerism-filled lifestyle. This movement was then followed by fashion houses who continued to look to the organic beauty of the earth the vast cultures it holds.
“We’ve created a theme that takes inspiration from different ethnic cultures and colors without actively showing a particular country. It’s a mixture of ethnic influences. There’s a bit from South America and of course, from our very own Igorot and Tagbanwa,” said Gonzales.
Gonzales worked with a number of designers to support the product development stage of the companies. Tes Pasola, Detlef Klatt, Stanley Ruiz, Wataru Sakuma, Conrad de Leon, Leo Saño, and Reine Shih were among the Filipino designers who took part in Design Commune.
Products from A. Garcia Crafts, Asia Ceramics, Celestial Arts, Inc., Finali Furniture and Home Accessories, Kit Silver, Nature’s Legacy Eximport, and Prado Filipino Artisans among others will be featured in the boutique-style setting from October 20 – 22 at the World Trade Center Metro Manila.
“We didn’t design for ourselves as artists or designers. We designed for the companies as our way to support their livelihood,” Gonzales said.
The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.
Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/