Manila Wear now on its 4th year at Manila FAME

A fresh and artisanal showcase of Philippine fashion

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), together with Josie Cruz Natori—international designer and founder and CEO of The Natori Company, New York-based maker of women’s apparel, accessories, and home products—will once again present Manila Wear in the 63rd edition of Manila FAME this April. Manila Wear is a platform for showcasing artisanal yet contemporary collections of the Philippine fashion industry’s top designers.

CITEM re-launched Manila Wear in 2012, with the aim of developing the Philippine fashion industry into a globally competitive one, recognized internationally as Asia’s sourcing destination for high-quality, innovative, and sustainable fashion pieces reflective of the distinct Filipino brand and craftsmanship. Aside from being the creative director of the program, Natori serves as a mentor to the designers, priming them for their transition from the local to the global fashion businesses.

Since its re-launch, Manila Wear has had eight editions. It has featured 60 of the country’s brilliant fashion designers, promoting their growth through product development, export coaching, and consultations. Manila Wear is a launching platform to going global, providing our local talents with the unique opportunity to gain international recognition by presenting their creations to the global market and serving as ambassadors to the Manila Wear brand through Manila FAME. Through their participation in Manila Wear, design-driven brands such as Adante Leyesa, Ken Samudio, Maco Custodio, Joanique, Michelline Syjuco, and Beatriz have introduced their collection overseas, transitioning from the local to the global fashion scene.

For the April 2016 boutique edition of Manila FAME, Manila Wear is featuring 13 brands—Adante Leyesa, Aranáz, Beatriz, Jared Servaño, Joel Escober, Ken Samudio, Lally Dizon, Maco Custodio, Joanique, Michelline Syjuco, Micki Olaguer, Thian Rodriquez, and Tim Tam Ong, which will exhibit a curated collection of apparel, accessories, and other wearables under the theme, “Streets of Manila.” Buyers will be immersed in the rich art and culture of Manila as they see the Manila Wear brands’ artistic interpretation of the city’s streets, graffiti, infrastructures, and locals through unique fashion pieces, under the creative guidance of Natori.

“This next show is going to be more intimate with new additions that will certainly inspire buyers. I look forward to each edition of Manila Wear because there’s always a nice surprise—there’s always something very special, and I think the joy and the passion of these designers are so obvious in how they are producing their work. It’s always a treat to come to this event to see these collections. That is why I always consider Manila Wear as one of the highlights of FAME,” said Natori.

The April 2016 boutique edition of Manila FAME, the country’s premier design and lifestyle trade show, is scheduled on April 21-24 at the World Trade Center Metro Manila in Pasay City. For more information on Manila Wear and Manila FAME, log on to

One comment

  1. Norberto T. Sarayba

    We are a start-up company with the objective of exporting native handicrafts, particularly anahaw fans made by artisans, to the US. Could you please guide us as to what seminars or talks we can attend to give us an insider look into what it will take to make us succeed in this venture?

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