ASEAN competition award-winning exhibitor returns to Manila FAME this April

Meycauayan-based Kit Silver Jewellery, which won an award at the Creative ASEAN Jewellery Design Competition 2015 in Bangkok, Thailand, returns to Manila FAME on April 21-24 at the World Trade Center in Pasay City.

Manila FAME is the country’s premier design and lifestyle trade show and the undisputed Design and Lifestyle Event of Asia, organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI). Themed “Iridescence,” which captures the color and vibrancy of Manila FAME, the April 2016 Manila FAME boutique edition will feature artisanal, green crafts, and luxe products for the home, holiday, and fashion sectors.

Kit Silver Jewellery’s Serpent was chosen as the regional winner among the Philippine finalists at the ASEAN competition last September. The Serpent was an intricate and intriguing fashion jewelry masterpiece made of pure Sterling silver with carved lapis lazuli blossoms, designed by the owner of Kit Silver Jewellery, Filipina designer and entrepreneur Milagros “Mila” Imson. Aside from a trophy, Mila was given the opportunity to exhibit her work at the 56th Bangkok Gems and Jewelry Fair in September 2015 and to pay a study visit to John Hardy, a renowned jewelry company in Bali, Indonesia.

'Serpent' by Mila Imson

‘Serpent’ by Mila Imson

Kit Silver Jewellery has been in business since 1980 and has been using traditional jewelry-making methods, cutting-edge designs, and various locally-sourced materials to produce accessories that cater to local and international markets with discerning taste.

Mila Imson, owner of Kit Silver Jewellery

Mila Imson, owner of Kit Silver Jewellery

The company first joined Manila FAME in 2012—the same year in which it won the Katha Award for Best Product Design in Jewelry for its Feather Agate by Lafina Moda. From then on, Kit Silver Jewellery became a regular exhibitor at Manila FAME. When asked why the company continues to exhibit at the trade show, Mila said, “Through Manila FAME, we have new opportunities to meet new clients locally and abroad. Also, through Manila FAME, we are promoting local products that are handmade and uniquely designed by Filipinos.”

Manila FAME has played a huge role in Kit Silver Jewellery’s participation at the ASEAN Jewelry Design Competition 2015, with CITEM serving as Mila’s mentors for designing, along with the Meycauayan Jewelry Industry Association, Inc. (MJIA). Through Manila FAME and MJIA, Mila also became an international trader, which has exposed her to various designs globally and helps her create designs tailored for European and Asian markets.

Since Kit Silver Jewellery’s success at the ASEAN Jewelry Design Competition last year, Mila has not only gained global recognition; she has gotten more opportunities to tie up with different designers overseas as well. Furthermore, the company’s products have increased in popularity, and more clients have started visiting its boutique.

With its return to Manila FAME this April, Kit Silver Jewellery will certainly captivate and inspire buyers and visitors once more as it exhibits its latest product collections. As in its previous products, it will be utilizing brass as the main metal, and will be using semi-precious stones as well. Moreover, it will be showcasing silver filigrees and tambourines, the company’s best sellers. It will also be showcasing export-quality bags with different materials and more innovative designs.

“We are expecting a new crowd this April 2016 edition of Manila FAME because of the new venue. And of course we’re anticipating more sales as well,” said Mila.

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One comment

  1. Adela Mediana Mariano

    ms. Mila Imson has to be recognized also in her hometown. i hope that i can connect to the city government’s tourism or in what department of the city government for her to be given a local recognition, soonest,…

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