Modernizing Philippine Crafts

CITEM, the LGUs, and PJ envision a new era for the Philippines’ traditional crafts with an audacious and promising product design and development program that works directly with the country’s artisans and craft manufacturers in each participating region.


The Center for International Trade Expositions and Missions (CITEM) is collaborating with the local government units (LGUs) of Albay, Cagayan, Davao, and Laguna, and international lifestyle designer and co-founder of the Fashion and Design Council of the Philippines, PJ Arañador, in recreating the crafts showcase, The Artisans Village, for the Manila FAME April 2016 Boutique Edition.

CITEM brings back PJ who is one of the pioneering design and merchandise consultants for Manila FAME and CITEM-organized participations in fairs across Australia, Europe, and North America.  As product development specialist of The Artisans Village, PJ is setting the path for the highly anticipated crafts landscape, visualizing a display of sustainable “storied crafts” that echo the interior design, tourism retail merchandise, and fashion forecast for 2016-2017. PJ is working with a team of designers including Imelda Datul, a seasoned design and product development professional, and rising talent Rachelle Dagñalan.

With PJ’s creative guidance and the local artisans’ heritage skills, The Artisans Village will highlight the natural charm of cultural crafts created with the modern feel of brilliant and spunky color palette, prints, and patterns.

Spring Papaya_CC

PJ writes this friendly and fruity shade of orange on top of the list. Essential for the new year, Spring Papaya lends woven crafts and fashion items a contemporary allure. A luscious and exotic color, it combines well with white accents and indigenous materials like abaca and piña to create a neat contrast.

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Then PJ and the creative team play with the brightness of Spring Papaya by mixing it with a powerful Cobalt Blue, creating a dreamy aura. Applied in Philippine crafts, this color combination introduces an imaginative spin on the earthy/neutral tones of natural fibers, reminding one of bright galaxies and mystical dreams.

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The warm and sunny Buttercup, Mango Lassi, and Mustard accent the tropical tones of 2016. Ideal for establishing a vivid juxtaposition in a look, these shades are selected by PJ to create handmade crafts that add a radiant energy to any urban apartment home or workspace.

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Blending a sense of relaxation and serenity, these shades of blue utilized in native crafts bring the tranquil ocean to the home. The focal look for PJ’s Spring-Summer 2016 collection, this color bundle interprets the iridescence of rich Philippine marine life and distinct local materials such as mother-of-pearl.

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Soft and feminine pastel colors are making a come back in home décor and interiors. They create a relaxing atmosphere in living spaces and add a 70’s glamour to the dining area and the kitchen. PJ handpicks these subtle and versatile colors as they pair well with natural materials like bamboo, rattan, and seagrass.

The Artisans Village is one of the highlights of the Manila FAME April 2016 Boutique Edition which will be held on April 21-24, 2016, at the World Trade Center, Pasay City, Philippines.


Organized by CITEM, the export promotions arm of the Department of Trade and Industry (DTI), Manila FAME is the country’s only premier design and lifestyle event for the global market. A bi-annual trade show, Manila FAME is dedicated to holiday and fashion sectors featuring hundreds of exporters, manufacturers, and designers.

For more information on Manila FAME, log on to http://www.manilafame.com.

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