Asian firms at Mla FAME, Oct. 15-18

The country’s premier international lifestyle trade show opens on Thursday (Oct. 15) with highly visible participation of exporters from India, Indonesia, Hong Kong, Malaysia and Taiwan, highlighting the event’s global character and the Philippines’ emerging image as a design creativity hub.

“The exhibits at this forthcoming October edition 2015 of Manila FAME will bring to the fore both the similarities and differences among the lifestyle export products of Asia’s constituent economies,” said Executive Director Rosvi C. Gaetos of the Center for International Trade Expositions and Missions (CITEM), the event’s organizer and the export promotions arm of the Department of Trade and Industry (DTI).

“It is here (Manila FAME) where we may see Asia’s collective strength as a regional trade bloc, and assess the actual global competitiveness of Philippine lifestyle exports vis-à-vis those of our fellow Asians, especially in terms of universal appeal and market acceptance,” Gaetos said of the estimated 5,000 international trade visitors and buyers expected to swarm the event at the SMX Convention Center, Mall of Asia, during its 4-day run up to Oct. 18.

The foreign exporters will have their products exhibited at the Manila FAME’s International Hall, where their fashion items, furniture and furnishings, home décor, gifts and premium will be arrayed with those of the Philippines in other special settings, all  occupying the entire 17,156-sqm exhibit space of the SMX.

The special settings for the Philippine export exhibits are the Artisan Villages for artisanal crafts, The Manila Gusto Gallery: In Pursuit of Pleasure for a rare blend of the classic and the modern in houseware design, the Light & Shadow for the industry’s new lighting interpretations for 2015 as the International Year of Light and Light-based Technologies as proclaimed by the United Nations, the Red Box program for the design collections of today’s generation of budding professionals and manufacturers, the Manila Wear for tropical fashion expressions, the NeoTextiles Philippines for the country’s commercially viable and globally competitive fabrics, and the OTOP (one town, one product) Marketplace for regional entrepreneurial development as manifested by community-based but export-quality products.

All in all, over 400 exhibitors from the top ranks of the country’s lifestyle export industry have been tapped by CITEM for the 62nd Manila FAME, which is seen to yield spot sales of up to P73 million for domestic consumption and $26.5 million for foreign, a big leap from the year-ago level of P45.13 million domestic, and $13.38 million export.

The previous Manila FAME October edition drew more than 300 exhibitors and over 3,000 foreign and local trade visitors and buyers as against this year’s target of 450 and 5,000.

To address them at the welcome reception as guest of honor is DTI Secretary Gregory Domingo, who will open the show and present the winners of the Katha Awards, a special distinction conferred on exporters and designers for exceptional product quality and design in various export categories.

Invited to join Domingo at the ceremonies, according to Gaetos, are Governors Joey Salceda of Albay and Ramil Hernandez of Laguna to represent the local government units in the Artisan Villages exhibition, and DTI Undersecretary Zenaida Maglaya, Agriculture Undersecretary Emerson Palad, Philippine Fiber Industry Development Authority Officer-in-Charge Dr. Clarito Barron, and DTI regional directors in Cagayan Valley, Southern Tagalog, Bicol and Davao, and provincial directors in Laguna and Albay.

Assisting CITEM in organizing Manila FAME are business support and trade promotion organizations such as the Foreign Trade Service Corps, DTI regional and provincial offices, Philippine embassies, local government units, Foreign Buyers Association of the Philippines, Bureau of Domestic Trade, Export Marketing Bureau, and the Department of Agriculture – Agribusiness and Marketing Assistance Service.

Manila FAME is the Philippines’ biggest international trade fair for exports from various industry sectors and communities. It is one of the longest-running trade shows in Asia Pacific and the only event approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.

For more information, please log on to www.manilafame.com.

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