CITEM teams with Albay, Southern Mindanao, and Zamboanga Peninsula to sustain traditional crafts and develop export-ready artisanal products

The Center for Trade Expositions and Missions (CITEM), with the local government of Albay, the provinces of Southern Mindanao (Region XI), Zamboanga Peninsula (Region IX), and their respective regional Department of Trade and Industry (DTI) units, are working on an extensive Partner Province program that encourages and inspires Philippine artisans to promote their heritage crafts through a more fun entrepreneurial strategy for the local and international markets.

The product collection developed through the program will be a unique show feature at the 62nd Manila FAME, scheduled on October 15-18, 2015, at the SMX Convention Center, Pasay City, Philippines. Dubbed as the Artisan Village, it aims to shine the spotlight on Philippine craftsmen and their significant contribution to the country’s rich culture as well as to the nation’s economic growth.

With full support from the provincial government, the craftsmen from Albay come from a strong community of weavers who create abaca handbags, houseware and home décor, furniture, carpets and rugs.

Participating artisans from Mindanao provinces are developing a diverse set of crafts including exotic leather, jewelry, pearls, mats from natural fiber, soap and other organic products from the madre de cacao plant, as well as exquisite textiles by the Yakan people.

CITEM, the owner and organizer of Manila FAME, understands that the worth of fine artisanal crafts is not only monetary but also social and cultural. They have a distinctive value woven together with the beliefs, traditions, and customs making up the fabric of a nation’s identity. “Our goal is to reach out to the local makers and equip them with up-to-date business knowledge so that they can maintain the relevance of their crafts to the community, recreate their art, sustain livelihood, and be at par with the top players in the industry,” said CITEM Executive Director Rosvi C. Gaetos.

With the help of the country’s young designers, whose innovative ideas will modernize the crafts of our local makers, the Artisan Village, along with the entire Manila FAME show, will offer a curatorial and meaningful exhibition that displays the fine work of Philippine artisans.

***

A signature event of CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME is the country’s bi-annual design and lifestyle trade platform that is approved by Union des Foires Internationales (UFI), the global organization for the leading trade show organizers, fairground owners, and major national and international association of the exhibition industry.

Log on to www.manilafame.com for more information.

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