Madella Flowers and Crafts: Heartwarming Passion

Madella Flowers and Crafts Booth at the OTOP Marketplace

Madella Flowers and Crafts Booth at the OTOP Marketplace

A booth filled with flowers greets you at the One Town, One Product (OTOP) Marketplace of the 60th Manila FAME. Owned by Emilia Fernandez from Maddela, Quirino, Madella Flowers and Crafts was founded in 1998 with their primary products being flowers made out of real butterfly leaves. With the help of Red Box designer Red Box Rachelle Dagñalan, Madella Flowers and Crafts showcased a colorful range of flowers and even a beautiful bridal gown. Adding even more value to the aesthetic of the products was the advocacy that it was created for. DSC_1204Emilia Fernandez founded the brand for the rural women in her community. She wanted to help them and turn their idle time into cash to help them raise their families and themselves. You could hear the passion in her voice and even the emotion in her eyes as she shared her brand story and how much she wanted to provide livelihood for them. According to her, her life would not be lived if she wasn’t able to help the women back home. ROZ_2811See and hear the heartwarming story behind Madella Flowers and Crafts at her booth at the OTOP Marketplace, second floor of the SMX Convention Center, Pasay City. The 60th Manila FAME, organized by the Center for International Trade Expositions and Missions, is open till October 19, 2014!

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