Design Talks Day Two: The Business and Marketing of Design

Design Week Philippines is held every third week of March and October of each year as the country’s celebration of design and creativity. Manila FAME, Asia’s premier design and lifestyle event, is held during this time together with other events and activities such as Design Talks, the venue where experts in the design, marketing and business industry come together to share their insights and inspiration with industry practitioners, the academe, and students. Hosted by Patricia Hizon, sportscaster and TV host, Design Talks Day Two centered on design through a business and marketing perspective.

Joseph Boitano

Joseph Boitano

Design Talks’ first speaker of its second day was Joseph Boitano, the former general merchandising manager of Saks Fifth Avenue. The retail industry expert tackled the U.S. luxury retail market and presented his definitions of success.

Donald Lim

Donald Lim

Donald Lim, ABS-CBN’s chief digital officer, was up next as he shared his marketing expertise with the audience. According to him, brands must find their niche and strive to be number one. The role of marketing is to price the highest and also, it is the market that dictates the product. He took a different approach to marketing for this talk as he approached it with design in mind. The four principles he used were that of Contrast, Alignment, Repetition and Proximity.

Oliver Segovia

Oliver Segovia

The third speaker for Design Talks was Oliver Segovia, CEO of AVA.ph. He explained the story behind his growing e-commerce website and gave the audience a peek into this emerging type of business model.

Motomi Kawakami

Motomi Kawakami

Motomi Kawakami, top industrial designer and chairman of the Japan Institute of Design Promotion (JIDP), was last to speak at Design Talks’ second day. He presented his extensive range of designs that included furniture, cutlery, bowls, interior design and so much more.

Through his designs, he always considered the happiness and disposition of the person rather than the product itself. For him, quality over mass production and happiness over user-friendliness. Some advice he gave to aspiring designers was to widen their view and never narrow it down. Regarding Philippine design, he was particularly impressed with the country’s handmade products, from the raw materials to the finished pieces. Even if we all live in an IT world now, the Philippines and the rest of the world must still continue to pursue creative handmade material.

Design Talks Day Three will feature speakers Johnny Chiu, Liza-Morales Crespo and Emmanuel Miñana. Check out Design Talks at the SMX Convention Center, Pasay City this October 18, 2014.

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