Regional Specialty: Liliw Laguna Home of Export Quality Footwear

  • Manila FAME October 2019 features the stories of two rags-to-riches shoe-makers from one of the shoe capitals of the country.

Upon reaching the quaint town of Liliw, Laguna, you will already see rows and rows of footwear makers and distributors lined up along the cobbled street of Gat Tayaw. Here, they offer different shoe designs in export quality that became one of the many if not the main reason tourists are attracted to Liliw.

Determined to make it big in the shoe industry, two homegrown shoe makers heed the call of the Department of Trade and Industry (DTI) to join trade exhibits not only to widen their market but to hone their entrepreneurial skills.

Ai-She Footwear

Just a year in the business, Ai-She Footwear already made its first foray in Manila FAME. Owner Corazon Coligado’s marketing approach was to actively join DTI’s regional and national trade fairs. This paved the way for opportunities she never imagined could happen on her first year and first try in Manila FAME.

DSC08990.jpg

Corazon Coligado in her shop in Liliw, Laguna.

“Because of Manila FAME, we are now a long way from retaining two employees and having a small nipa hut as a makeshift factory. Our first exhibit in the Manila FAME marked our very first export to Panama,” Coligado excitedly said.

DSC08933.jpg

Ai-She Factory in Liliw Laguna

After the success of her first participation in Manila FAME, it has become a yearly ritual for the Coligado’s. Her husband no longer needs to work as an Overseas Filipino Worker (OFW) and can stay with the family to help manage a growing company with workers that grew from two to 10 and now 60.

Ai-She’s mere nipa hut turned into a full-blown factory located in a vast land where the Coligado family now lives and where their employees have a place to raise their families.

“In Manila FAME, we meet new foreign clients every year. We were also able to join international exhibitions like the China-Asean Expo,” Coligado added.

Ai-she’s main raw material is abaca, a leaf fiber abundant in the Philippines. They use it for their most famous product, the espadrilles.

“To keep the interest of our local and international clients, we keep on developing new designs. We also source from areas such as Zamboanga and Ilocos as they deliver high-grade raw materials perfect to maintain the quality of our products,” Coligado explained.

“Our shoes are specially handcrafted and fully Filipino. I think that is our edge in the global marketplace. But, having a platform like Manila FAME to showcase our products is really the secret to our success that is why I am urging other aspiring SME’s to join Manila FAME,” she shared.

Jhaz Footwear

“Shoe-making is already in my blood, that is why at the first test of fate, I came back to this industry that I love most,” said Nephtali Moneda, Owner of Jhaz Footwear.

Jhaz has an interesting story to tell. As teenage love blossomed to couple Nephtali and Elvira, they felt the heavy burden of supporting a family. Opportunely, the livelihood that saved them also led them to great success.

The business started from just borrowing shoe stocks from friends and reselling them to different provinces around the country. The income generated were used to support their growing family, but they made sure to save, enabling them to open their own shoe stall at a then bakery stand.

In a place where throngs of creative shoe-makers were everywhere, Nephtali needed a venue to market his shoe designs and elevate his game. He found an opportunity when he was introduced to the Center for International Trade Expositions and Missions (CITEM) by the Department of Trade and Industry (DTI).

1.jpg

Nephtali Moneda, owner of Jhaz Footwear.

Nephtali’s first Manila FAME was way back in 2011. This edition introduced Jhaz to a Japanese buyer who has been their client ever since.

“Manila FAME made a big impact to our little shoe business. My mind was opened to export possibilities and opportunities and we were obligated to further develop our factory and our products,” Mr. Moneda added.

The success they reaped from hard work and smart ventures rippled in their community. Aside from employing 20 people in their factory, they also support households composed of 90-100 individuals who handle their abaca braiding, embroidery and other side jobs they can offer.

DSC08993.JPG

“We met clients in Manila FAME that really appreciate and patronize Filipino products. That is really different from just waiting for clients to visit your store. It really pays to have a channel to present your products,” Moneda ended.

The Manila FAME is slated on 17-19 October 2019, at the World Trade Center Metro Manila in Pasay City, Philippines. It is positioned as the country’s best platform to discover Filipino design and lifestyle products.

Manila FAME is one of the longest-running trade shows in Asia-Pacific and the first trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

CITEM, the export promotion arm of DTI, organizes the Manila FAME as a signature event dedicated to Philippine design and craftsmanship.

Manila FAME is a launch pad for new Filipino export products and advocates for the promotion of Filipino talents in the global design industry.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.

Advertisements

SMDC collaborates with DTI-CITEM to create stylized business lounges at premier lifestyle event

  • DTI-CITEM partners with the SM Development Corporation to provide “FAME Lounges by SMDC” at the April edition of Manila FAME

MANILA, Philippines – One of the country’s top real estate developers joins the April 2019 edition of Manila FAME by co-presenting the “FAME Lounge by SMDC.”

The SM Development Corporation (SMDC) shows its support for the country’s premier design and lifestyle event by partnering with the Center for International Trade Expositions and Missions (CITEM) to create four specially designed business lounges for the 3-day event. These lounges shall serve as business convergence zones and provide exhibitors, buyers and guests a welcoming and comfortable area where they can take time off and unwind from the hustle and bustle of the trade show floor. Each lounge is equipped with an open bar and provides plush areas to relax in, attend to work emails and accommodate meetings with potential buyers.

The FAME Lounges by SMDC are strategically located around the Design Commune to mutually highlight Manila FAME’s central setting and showcase SMDC and its projects through the curated lounge décor and styling. These lounges are designed to offer a comfortable and stylish ambiance perfect for conducting business and networking activities.

“Manila FAME presents a creative fusion of style and function that truly represents the evolving sophistication of the SMDC brand,” says SMDC Senior Marketing Manager Chit Jimenez. “Our partnership with CITEM aims to promote and support SMDC’s high-class local products to showcase the world-class talent of our Filipino designers.”

pr12-img-1

Two of the FAME Lounges by SMDC

Get a glimpse of SMDC’s urban living and lifestyle concepts when you visit the FAME Lounge by SMDC at the World Trade Center Metro Manila this 25-27 April 2019.

Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

To stay updated on event highlights, follow Manila FAME on Facebook, Twitter and Instagram or visit www.manilafame.com

Manila FAME spotlights innovative, bold PH home and lifestyle products through Katha Awards

pr11-img-1.jpg

Back-to-back winner: Lara by Province of Samar bags the Best Product Design for Fashion and the People’s Choice Award in the recently held Katha Awards at the 69th edition of Manila FAME last April 25, 2019.

 

Manila, Philippines — The freshest and most innovative products from the Philippines’ esteemed designers and artisans took centerstage once again at the 69th edition of Manila FAME, which runs from April 25 to 27 at the World Trade Center Metro Manila, Pasay City.

The recently held KATHA Awards puts a spotlight on sustainable products made by Philippine designers out of local indigenous materials for different sectors: furniture, lamps and lighting, home décor, fashion and seasonal décor.

“With plenty of talents across the country, the KATHA Awards gives distinction to fresh, original, and innovative designs that capture the spirit of Filipino creativity and ingenuity,” said CITEM Executive Director Pauline Suaco-Juan.

“This recognition inspires and encourage local companies to elevate the standards of Philippine design and craftsmanship, creating better export products through the skillful use and exploration of the country’s natural resources,” she added.

The country’s premier home and lifestyle event also gave an award for the company that has the best booth display and had a special citation for eco-design award to recognize innovative sustainable products.

According to Suaco-Juan, this edition’s Katha Award also allowed their judges as well as the buyers and visitors to pick a product through their Judges’ Pick Special Citation and People’s Choice Award.

Here are the winners of the KATHA Awards April 2019:

pr10-img1

Best Product Design – Furniture
Product Name: Rasty Chair
Company: Coast Pacific
Designer: Florian Barrete Jr.

pr10-img2

Best Product Design – Lamps & Lighting
Product Name: Vilo with Capiz Shade
Company: AZCOR
Designer: Eduardo Zulvaga

pr10-img3

Best Product Design – Home Decor
Product Name: Sayawan
Company: Paperbound
Designer: Patrick Henry Chua

pr10-img4

Best Product Design – Fashion
Product Name: Tamsi
Company: Lara by Province of Samar
Designer: Governor Sharee Ann Tan

pr10-img5

Best Product Design – Festive/Seasonal Decor
Product Name: Abaca Seda Tree
Company: PMP Social Enterprise
Designer: Jojo Sonillo

 

pr10-img6

Best Booth Display
Company: Zarate Manila

pr10-img7

Special Citation: Eco-Design Award
Product Name: Sunburst
Company: Nature’s Legacy
Designer: Chester John Lorete

pr10-img8

Special Citation: Judges’ Pick
Product Name: Party Animal
Company: Art 24 Inc.
Designer: Pauline Co. (through Design Center of the Philippines)

pr10-img9

People’s Choice Award
Product Name: Lara
Company: Lara by Province of Samar
Designer: Governor Sharee Ann Tan

 

The Best Product Design winners were chosen based on their product’s overall aesthetics (20%), function (30%), materials innovation (15), and product innovation (35%). The best booth display award is given to the exhibit with the best concept (30%), use of space (35%) and visual appeal (35%) to maximize their presence in Manila FAME. The Special Citation for Eco-Design Award is conferred based on concept (25%), manufacturing processes (30%), fitness of purpose (15%) and impact/environment benefits (30%).

Most of the awards were chosen based on the selection of the judges while the People’s Choice Award was given to the exhibitor who collected the most number of votes from the Manila FAME App.

Katha Awards judges include Arch. Royce Nicdao (WTA Designs), Nix Alanon (Phoenix Home), Jen So Hu – See (Sohu Designs), Idr. Rossy yabut-Rojales (Heim Interiors), Arch. J. Anton Mendoza (J. Antonio Mendoza Design Consultants), Angel Guerrero (Adobo Magazine), Arch. Tobias Guggenheimer (Sofa Design Institute), Sky Gavin (WhenInManila), Lulu Tan-Gan (Tan-Gan), IDR. Ivy Almario (Atelier Almario) and esteemed fashion designers fashion designer Rajo Laurel and John Herrera.

Since its inception in 1990, the Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME companies and designers whose products embody the innovative design and material manipulation.

Running from April 25 to 27, Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

For more information about the show, visit www.manilafame.com

 

Manila FAME Congratulates Katha Awards Winners!

Since its inception in 1990, the Manila FAME Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME exhibitors whose products embody the innovative design and material manipulation.

KATHA Awards puts a spotlight on sustainable products made by Philippine designers and artisans out of local indigenous materials for different sectors: furniture, lamps and lighting, home décor, fashion and seasonal décor.

The Manila FAME was recently held last April 25 to 27 at the World Trade Center Metro Manila. It is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

pr10-img1

Best Product Design – Furniture
Product Name: Rasty Chair
Company: Coast Pacific
Designer: Florian Barrete Jr.

pr10-img2

Best Product Design – Lamps & Lighting
Product Name: Vilo with Capiz Shade
Company: AZCOR
Designer: Eduardo Zulvaga

pr10-img3

Best Product Design – Home Decor
Product Name: Sayawan
Company: Paperbound
Designer: Patrick Henry Chua

pr10-img4

Best Product Design – Fashion
Product Name: Tamsi
Company: Lara by Province of Samar
Designer: Governor Sharee Ann Tan 

pr10-img5

Best Product Design – Festive/Seasonal Decor
Product Name: Abaca Seda Tree
Company: PMP Social Enterprise
Designer: Jojo Sonillo

pr10-img6

Best Booth Display
Company: Zarate Manila

pr10-img7

Special Citation: Eco-Design Award
Product Name: Sunburst
Company: Nature’s Legacy
Designer: Chester John Lorete

pr10-img8

Special Citation: Judges’ Pick
Product Name: Party Animal
Company: Art 24 Inc.
Designer: Pauline Co. (through Design Center of the Philippines)

pr10-img9

People’s Choice Award
Product Name: Lara
Company: Lara by Province of Samar
Designer: Governor Sharee Ann Tan

 

Women artisans showcase their creativity at the 69th edition of Manila FAME

  • Manila FAME April 2019 supports women’s economic empowerment.

One of the best-kept secrets behind every product now displayed in the curated setting of the GREAT Women Project at Manila FAME is the story of a woman artisan. She can take on different roles: from an entrepreneur, a weaver, a knotter or even a sewer. But a woman’s touch is always an integral part of the process. She is always striving to create uniquely designed pieces that we can all be truly proud of as Filipinos.

GREAT Women Project 2 at Manila FAME April 2019

Manila FAME April 2019 once again champions Filipino ingenuity through the export-quality products now showcased at the World Trade Center Metro Manila. Part of the show is the Gender Responsive Economic Actions for the Transformation of Women (GREAT Women Project 2), a project funded by the Government of Canada and headed by the Philippine Commission on Women (PCW) that seeks to improve the economic empowerment of women micro entrepreneurs (WMEs) and their workers.

The project’s mission is to improve the competitiveness and sustainability of women’s micro enterprises and improve the enabling environment for women’s economic empowerment.

At present, the project is focusing on the wearables and homestyle industries that include fashion, gifts and home products. For this April’s Manila FAME, the GREAT Women Project 2 worked with fashion designer and milliner Mich Dulce to coach 20 women entrepreneurs and provide her insights on product design and development. These exciting products range from handmade fabrics, handwoven bags and intricately designed footwear to handcrafted fashion accessories and home décor.

GREAT Women Project 2 believes that with a growth mindset, women entrepreneurs could lead themselves to their own path of transformation to success and empowerment. The Project celebrates the capacities of women entrepreneurs and artisans from all over the country to make sustainable products that not only reflect their creativity but also show their strength and ability as women.

Manila FAME is slated on 25-27 April 2019 at the World Trade Center Metro Manila in Pasay City, Philippines. It is recognized as the country’s best avenue to discover Filipino design and craftsmanship.

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading trade show organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

pr9-img1

The GREAT Women Project pavilion at Manila FAME

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship.

Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Facebook, Instagram and Twitter.

MANILA FAME April 2019 Opens Today

  • The preeminent design and lifestyle show opens its doors to local and international buyers
fame1.jpg

The Manila FAME April 2019 logo designed in collaboration with Vince Uy

Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, April 25 at the World Trade Center Metro Manila in Pasay City and will run until Saturday, April 27, 2019.

Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 300 exhibitors. Industries featured are furniture and furnishings, home accents, gift items, festive season décor, fashion accessories and wearables, handwoven and converted items, interior and architectural components, and visual arts.

The exhibitors this edition are a diverse mix of industry veterans and upcoming, aspiring enterprises. There will also be 36 foreign exhibitors in this edition coming from Southeast Asia (Indonesia, Cambodia, Timor Leste), China and India.

The show is expecting thousands of local and international trade buyers as over 900 buyers already signified their attendance. This presents an increase of 27% from last year’s buyer count, with the pre-registration rate normally accounting for just 30% of the actual buyer attendance. More are anticipated to come at the actual trade fair with the United States, Japan, Australia, United Arab Emirates, and France as the top visiting countries this edition.

What’s Fresh at the Manila FAME April 2019 edition

For the first time, the Manila FAME tapped some of the country’s rising online fashion entrepreneurs and designers to showcase the latest trends in both couture and ready-to-wear (RTW) fashion. The show gathered 22 online businesses in the Fashion E-Tailer special setting not only to entice the young and tech-savvy fashion enthusiasts but to level up its online promotion initiative.

Heritage Reimagined takes centerstage this April

To commemorate over 30 years of cultural inheritance and to prepare the groundwork for the 70th staging this October, the trade show took on a nostalgic theme this April. Manila FAME will present the most iconic and forward-looking pieces from the past and infuse them with the vision of the new to create an exciting collection that honors a legacy of design excellence.

“We looked at the best products from the past and gave it a modern flair through our new breed of designers that were very keen to help us this edition,” said CITEM Executive Director Pauline Suaco-Juan.

To follow through with this endeavor, CITEM invited design, fashion, editorial and entrepreneurial luminaries within the creative community to sit as consultants and product developers for the Design Commune. The team is expected to lend a fresh perspective to Manila FAME.

The Design Commune special setting is now on its fourth run in Manila FAME. Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.

The product development designers who are involved in this edition are Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.

DSC06297_edited.jpg

From L to R: Maco Custodio, Vince Uy, CITEM Executive Director Pauline Suaco-Juan, Andre Chang, Nix Alañon and Stanley Ruiz, Manila FAME April 2019 curator and designers

These designers have established formidable names in the design and lifestyle sectors and now they are giving back to their community by helping MSMEs go further in the international market.

Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday and fashion sectors.

MA’I Lifestyle unveils anew at Manila FAME April 2019

  • Witness the rebirth of MA’I Lifestyle -the unified brand of the country’s handicraft industries in Manila FAME April 2019

Both a symbol of Filipino ingenuity and craftsmanship, Manila FAME and MA’I Lifestyle are working together to position the country as the best sourcing destination for quality products and innovative designs.

MA'I Poster

MA’I Lifestyle, empowering Filipino MSMEs to capture the global market.

The brand story

The holiday décor, and the gifts and houseware sector, collectively known as the Gifts, Décor and Houseware (GDH) industry is aiming to increase its competitiveness and strengthen its position as a premium source of unique and high-quality products both for domestic and international markets. But representing a group consisting mainly of micro- small- and medium- scale enterprises (MSMEs) that are not capable of producing their own corporate image, presents a tough challenge. Thus, the unified brand initiative was conceptualized and paved the way for the MA’I Lifestyle brand.

The MA’I Lifestyle or GDH Philippines, Inc. is composed of five business support organizations in the handicraft industries such as the Association of Negros Producers (ANP), Home Accents of the Philippines, Inc. (HAPI), Mindanao Trade Exposition (MTE), Philippine Chamber of Handicraft Exporters and Artisans, Inc. (PCHEAI) and Philippine Lifestyle, Homestyle and Holiday Décor Association, Inc. (PhiLHHDA) and supported by the Philippine Department of Trade and Industry’s Board of Investments (DTI-BOI).

The brand name MA’I embodies Filipino craftsmanship. As far back as the 11th century, Chinese traders of the Sung Dynasty have referred to the Philippine islands and its inhabitants as MA’I. As barter and trade began to flourish between countries in Asia during the pre-colonial era, the people in our islands were among the most respected artisans in the region. This reputation defined the archipelago as a unique trading post in Asia where skills and creativity thrive.

After more than a thousand years, these skillsets and best practices that were handed down from generations to generations are still alive in the products of today.

Banking on the rich history of Philippine arts, crafts and barter, MA’I Lifestyle now represents the high-standard of quality, uniqueness of design, commitment to innovation and social responsibility.

The rebirth of MA’I Lifestyle

As the 69th edition of the Manila FAME highlights the design legacy of the show through its theme “Heritage Reimagined,” the MA’I Lifestyle will likewise relaunch its brand to promote and market Filipino handcrafted goods to the global market.

Some of the products under the MA’I Lifestyle brand will be displayed at the Design Commune Special Setting. Participating companies are Acento Collections, Craft Mill, CSM, G Designare, Natureline Enterprises, Prado Filipino Artisans, Shell Arts, Strong Faith, That One Piece, Island RKOC and Jacildo.

Mark your calendars for PH’s premiere design and lifestyle show

The Manila FAME is slated on 25-27 April 2019, at the World Trade Center Metro Manila in Pasay City, Philippines. Show starts at 9am.

Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry. It is one of the longest-running trade shows in Asia-Pacific and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.