Four Ways Filipino Artisans Can Expand Their Market

Artisanship is natural to the innately creative Filipino, but without the right avenues to promote their products, they will remain as anonymous craftsmen instead of turning their art into sources of income that can reach markets all the way to the other side of the world. The talent and craftsmanship are already a given, but what artisans need are the right platforms to globally expand their market. So how can Pinoy craftsmen and artisans expand their market globally?

Master your craft

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Wooden Carved Heads With Or Without Glass Eyes by Chanalli

Albert Einstein once said, “Creativity is contagious.” Artisans are an exclusive community of thinkers, builders and creators who should meet other like minded people every once in a while to showcase their products and connect with potential clients. By mastering their craft, no matter how simple or complex they think it is, artisans can be known to a wider community and become the go to person for buyers and exporters.

Embrace technology

Eyes glued to their phones, fingers tied to keyboards and derriere planted to their desk, millennials are very well known for their amusement to technology and everything they can do with it. They no longer hold interest in traditional forms of art, and if they ever do, these crafts will stay only at the very bottom of their online cloud storage, never to be seen again. Many craft studios are now putting up websites and online shops in order to reach more people and gather more clients. Innovating your craft by selling them at trade shows in creative ways can attract the market to patronize their products. Embracing technology not only allows artisans to connect with their clients in other parts of the world, but also attract the younger audience to patronize their products.

Be original

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Resin Decorative Figurines by Art24, Inc.

A lot of artists specialize in oil painting, others in weaving and pottery, attest to the fact that each one of them is unique and deserves attention and publicity.  And with the right platform, artisans and entrepreneurs can reach out to the people they aim to cater to. Trade shows help artists sell their products to the international market, while still encouraging them to be true to their art, by encouraging them to exhibit products that are unique and innovative.

Build your connections

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Local trade shows allow Filipino artisans to meet clients and fellow craftsmen from all over the world. Manila FAME is poised to become a collective of creative enterprises representing the best of the Philippines’ home, fashion, holiday gifts, and visual arts sector, making it the perfect platform to sell your products and build a network.

Manila FAME is the second longest-running trade show in Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade organizers founded 90 years ago.

Take your craft to the next level and find new ideas, techniques and materials the world has never seen before. Catch Manila FAME on October 19-21, at the World Trade Center Metro Manila, Pasay City. The Center for International Trade expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is the proud organizer of the Manila FAME. Registration for interested exhibitors are still open. For more information, visit the official website at http://www.manilafame.com.

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Sustainable Designs Win Big at the KATHA Awards April 2018

Green thinking swept the KATHA Awards for the 67th edition of Manila FAME as four out of the six awardees showcased innovative sustainable designs for their winning products.

As the hallmark of design excellence in the Philippines, the KATHA Awards recognizes artisans who continue to innovate and redefine the Philippine design imprint from Manila FAME’s pool of exhibitors. Winners are selected based on their product’s overall aesthetics, functionality, and innovative use of materials.

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“Anak ng Tupa” by Junk Not won the KATHA Award for Eco-Design. Made from twined recycled plastic and foil, the Anak ng Tupa mimics the appearance of sheep’s wool—a nod by designer Wilhelmina Garcia to the sheep that have died from digesting plastic at their farm.

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The KATHA Award for Best Product Design for Holiday Décor and Gifts went to Virtucio for its coasters and placemats made from recycled plastic. The Bohol-based company laser cuts the recycled plastic molds and accents the pieces with brass.

Design by Tes Pasola.

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The big winner of the night, Cebu Homecraft won the KATHA award for Best Product Design for Furniture and for Home Décor for its Denim Cabinet and Candelabras, respectively. Both items were created from Molave deadwood with upcycled denim used for the Denim Cabinet.

Candelabra design by Detleft Klatt.

Denim Cabinet design by Tes Pasola.

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Eccentric’s pair of goat horn and wild boar tusk earrings received the KATHA Award for Best Product Design for Fashion. The fashion-forward piece garnered praise from the judges for its boldness and possibly, the next big thing in fashion.

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Lastly, a Special Citation for Best Design 2018 was given to Siklesa for its eponymous vehicle that incorporates the heritage of traditional Philippine design with modern details to create a new, revolutionary mode of transportation.

“[Siklesa] encompasses what being a Filipino is. If you could make a product that symbolizes the Philippines, this would be a perfect match for having all the right nuances of what makes it Filipino,” said KATHA Judge Rajo Laurel.

The KATHA Awards was judged by a lineup of design experts. For home décor and furniture were Francis Alañon, Principal Designer of FTA Design and Phoenix Home; IDr. Cynthia Almario, Principal Designer of Atelier Almario; Arch. Tobias Guggenheimer, Dean of the School of Fashion and the Arts Design Institute; Arch. Anton Mendoza, Principal Architect of J. Antonio Mendoza Design Consultants; Arch. Royce Nicdao of WTA Architecture and Design Studio; and Jennifer So Hu-See, Founder and Chief Creative Officer of Sohu Designs.

While for fashion and holiday décor and gifts were Sky Gavin, COO of WheninManila.com; Angel Guerrero, President and Editor in Chief of Adobo Magazine; John Herrera of House of Herrera Philippines; Rajo Laurel of House of Laurel; and Lulu Tan-Gan, Principal Designer of TAN-GAN Atelier and Program Consultant for Fashion Design & Merchandising at the School of Design & Arts.

Since its inception in 1990, the KATHA Awards aims to encourage manufacturers and designers to create premium designs for furniture, home décor and furnishings, holiday décor and gifts, and fashion complements for the global market. It is held in every edition of Manila FAME.

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/

CITEM, TPB Partner for Manila FAME Luxe Escape Raffle Promo

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The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), has partnered with the Department of Tourism’s Tourism Promotions Board (TPB) for the former’s Manila FAME Luxe Escape raffle promo.

This covers the Manila FAME shows in April and October this year. For the April show, TPB has organized a five-day vacation around the beautiful islands of Cebu and Bohol that include a tour to these tourist destinations and cultural sites, as well as visits to the workshops of some Cebu-based Manila FAME exhibitors.

As the major prize of the Luxe Escape raffle promo, this will include round-trip airfare, transport, and 5D/4N hotel accommodation. From a tour in Mactan Island, Olango Island, the San Vicente Marine Sanctuary, and Nalusuan Island in Cebu to the Chocolate Hills, Man-made Forest, and Tarsier Sanctuary in Bohol, the Luxe Escape program promises its winner with an exciting experience in the heart of the Visayas region.

“Manila FAME is a multi-functional platform that promotes the Philippines as both a sourcing and a tourist destination. Our partnership with TPB further bolster our efforts in promoting the Philippines to trade buyers and visitors alike,” said DTI Undersecretary for Trade and Investment Promotion Nora K. Terrado.

The Luxe Escape raffle promo is open for all Manila FAME April 2018 overseas trade buyers who are, at least, 21 years old and are based outside of the Philippines.

Featuring the best of Philippine lifestyle and design industry, the 67th edition of Manila FAME will be held on 19-21 April 2018 at the World Trade Center Metro Manila, Pasay City. This biannual trade show will feature more than 200 local lifestyle artisans, exporters, and manufacturers from all over the country.

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud owner/organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/

 

DTI, GREAT Women partner to elevate PH women-led artisans in the int’l lifestyle scene

mf2Women artisans of Resilience One Butterfly Enterprise, one of the GREAT Women beneficiaries of Manila FAME April 2018

Women micro entrepreneurs will receive additional capability support as they prepare to showcase their products in the upcoming Manila FAME show on April 19-21 at the World Trade Center Metro Manila, Pasay City.

In time for the national women’s month, the Department of Trade and Industry, through the Center for International Trade Expositions and Missions and the Design Center of the Philippines, partnered with the Gender Responsive Economic Actions for Transformation of Women Project 2 (GREAT Women Project 2) to develop the export capabilities of 30 female-led companies.

Women micro-entrepreneurs under the program will undergo a series of need-based capability building and training sessions, as well as product development and management mentoring from CITEM and Design Center.

GREAT Women Project 2 is a development and enterprise platform launched by the Philippine Commission on Women in collaboration with the DTI Project Management Team and funded by the Canadian International Development Agency (CIDA).

The initiative highlights the importance of bolstering the capacity of women as entrepreneurs while providing them with support in developing new products to target specific markets and raise their businesses’ overall competitiveness. Additionally, it seeks to promote women’s economic leadership and empowerment as it develops women leaders through small enterprise development initiatives.

“Empowering women entrepreneurs and artisans will lead to the empowerment of the businesses ensuring that economic progress in developing countries like Philippines is linked to individual prosperity, gender equality, and shared opportunity,” said GREAT Women National Coordinator Marcelina Alcantara.

She added that the project provides women companies with a wider venue for national and international promotions, business-related trainings and workshops, and, most importantly, enhances their self-confidence, economic decision making, and social empowerment.

Manila FAME creative director Tony Gonzales will head the initiative and will work with design experts from Design Center. One collection between five to seven items will be worked on per company to be debuted at the upcoming Manila FAME show.

 “It’s all about maximizing what the buyers can purchase from the Philippines. We’re working with these women micro-enterprises to expand their product selections and offer a wider range of items for the trade buyers this upcoming Manila FAME,” said DTI Undersecretary Nora K. Terrado.

“Working with the Design Center of the Philippines will provide these women with essential export capabilities in terms of design and quality, essentially supporting their sustainability and standing in the international market,” she added.

In addition, Design Center noted that the project goes beyond just product development. It looks to provide business opportunities to MSMEs when they join Manila FAME, while also highlighting the design capability of the Philippines as a supplying nation.

mf3Sen. Bam Aquino with GREAT Women Project 2 officers at their special setting during the 66th edition of Manila FAME

Under Gonzales’ creative guidance, the GREAT Women Project 2 will adopt the Manila FAME’s direction in incorporating Philippine aesthetics with mainstream design trends as a means of raising the marketability of the companies to international buyers.

The Manila FAME April 2018 show will mark GREAT Women Project 2’s third participation at the Philippines’ premier lifestyle and design event.

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/

 

Conquering Design Trends at Manila FAME

Internationally renowned designer Tony Gonzales explores PH aesthetics as MF creative director

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Playing between the lines of marketability and aesthetics, Manila FAME, the country’s premier lifestyle and design event, continues its exploration on design trends, the Philippine design identity, and product salability on April 19-21 at the World Trade Center Metro Manila, Pasay City.

Multi-awarded and internationally acclaimed designer Tony Gonzales will take the helm for the show as its creative director and product development program lead.

“The show’s 67th edition will put emphasis in the infusion of mainstream design trends in Philippine products and aesthetics as a means of raising the marketability of local products to international buyers,” said DTI Undersecretary Nora K. Terrado.

At the frontline is Design Commune: Patterns and Palettes, the highly successful show scenography launched in the Manila FAME October 2017 show that paired designers with local micro, small, and medium enterprises to develop new products that fit identified material requirements, techniques, and price points.

“Trends influence the overall product selection and demand in the market and we want to utilize that in our products. But we will not simply follow trends, we will establish that when it comes to fulfilling market demand, the Philippines is at the forefront of it,” said Gonzales.

“This will then cause a cascading effect. As we help our artisans and manufacturers to embrace new trends and apply them to their products, we support their sustainability and standing in the international scene.”

Philippine aesthetics meet design trends

The second installation of Design Commune will be an extensive exploration of the design trends that were introduced during its maiden edition and their subsequent evolution.

Ethnic Nomad takes inspiration from a variety of ethnic cultures, patterns, and colors ranging from South America to Philippine tribes. For this edition, Ethnic Nomad will include Spring and Autumn variations, showcasing light and pastel colors for the former and warm and homey tones for the latter.

2017 saw the rise of warm metals and this continued on to the first quarter of 2018 without any signs of dying down anytime soon. Continuing on the neutral trends of last year, Neutral Metals incorporates gold, bronze, and silver as elegant accents to home décor and furniture to give a blend of earthy sophistication.

A classic, Neutral Blues explores the versatility of the color blue having been a constant in ceramics and crafts in Asia and Europe. The theme will include a wide variety of products crafted after the theme’s palette that includes warm and cool-toned blues alike.

Lastly, Tints of Green gives a more subdued look into the green trend that has swept 2017 and the better half of 2018. The theme takes on a cooler tone, shifting away from bright greens to deliver a more relaxing natural feel.

“We are excited to showcase the adaptiveness of our artisans as we showcase a contemporary collection that merges the distinct Philippine aesthetics with mainstream design trends and we are looking forward to see the buyer’s reception when they see Design Commune,” said Gonzales.

A total of 75 MSMEs will be working with Gonzales and his team of designers Tes Pasola, Detleft Klatt, and Reine Shih for the project. The maiden edition included 60 companies from across the Philippines and was a major factor in the launch of more than 1,300 new products during the show.

Platform for New Products

As a collective show, the themes of Design Commune will cascade to other special settings of the upcoming Manila FAME show, including the GREAT Women Project 2. Gonzales will also lead the product development sessions with 30 MSMEs under GREAT Women in partnership with the Design Center of the Philippines.

More than 200 product development workshops were conducted in 56 locations across the country last edition, which resulted in nearly 1300 new products developed and launched exclusively in Manila FAME October 2017.

The 67th edition of Manila FAME looks to exceed the number of products launched in the October 2017 show with more partner MSMEs.

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/

 

Contemporary meets artisanal crafts at Manila FAME April 2018 show

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Manila FAME, the country’s premier lifestyle and design trade event, is set to open its doors once again to deliver a curated show built upon the intertwine of Philippine culture, design excellence, and export promotions on April 19-21, 2018 at the World Trade Center Metro Manila, Pasay City.

Now on its 67th edition, the show will stand as a collective of creative enterprises, featuring versatile artisanal products attuned for the modern setting from the country’s top home, fashion, holiday, and gifts designers and manufacturers.

More than 1,200 products were launched during the October 2017 show and the Center for International Trade Exhibitions and Missions, the proud organizer of Manila FAME, is aiming to increase the number of new products in its April 2018 show through multiple product development programs.

“CITEM seeks to further elevate the marketability of local crafts to cement the Philippines as a premier sourcing destination for lifestyle and design products,” said Ma. Lourdes D. Mediran, CITEM Deputy Executive Director.

“Working together with some of the country’s best designers and other government agencies, we provide support to our micro, small, and medium enterprises to stand in the international market through incorporating local traditional materials and techniques with contemporary design aesthetics,” she added.

A number of show features from the 66th edition of Manila FAME will return to the April 2018 show, including the highly praised Design Commune: Patterns and Palettes and the GREAT Women Project 2.

Multi-awarded and internationally acclaimed designer Tony Gonzales will serve as the creative director for Manila FAME and lead for its product development programs.

Design Commune will continue to explore design and market trends for its second installation, working with some of the best and emerging designers and manufactures from across the country.

Following the themes Ethnic Nomad Autumn and Spring, Neutral Metals, Neutral Blues, and Tints of Green for its second installation, the setting will deliver a versatile collection to match a variety of material requirements, techniques, and price points set by the international market.

GREAT Women Project 2, an effort by the Philippine Commission on Women and the DTI Project Management Team, will present artisanal products from local women-led enterprises in support of women empowerment and businesses.

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Showcasing contemporary furniture, home decors, and fashion pieces, the Artisans Village, a staple of Manila FAME, has stood as a platform for MSMEs to introduce their products to global audiences.

Another Manila FAME constant, Manila Wear will collocate the Philippines top and most promising designers. The special setting aims to promote the country as an advocate of individualized and personal style of fashion.

“Through these program, we look to nurture and further hone the crafts of our design talents. We want to support the sustainability of our grassroot communities and push forward the design imprint of our country,” said Mediran.

Manila Wear designer to bring color to New York Fashion Week

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The eye-catching and vibrant couture of Philippine streetwear designer Tracy Dizon will grace the runways of New York once again as she gears up for three New York Fashion Week events this 2018.

Dizon will join the Art Hearts Fashion on February 8-11, Fashion Designers & Craft Makers Network FDC Collections Showcase on April 28, and the Society Fashion Week on September 7-9 where she plans to unveil a new collection inspired by Philippine pop culture.

The invite follows the milliner designers’s recent participation in the Fashion Week Brooklyn Spring/Summer Show 2018 last October where she debuted to the international fashion scene her highly praised “Miss Hanoi: La Douleur Exquise” collection.

The Miss Hanoi collection is reflective of Dizon’s year-long escapade in Hanoi, Vietnam where she fell in love with the country’s rich culture and locality. It was originally showcased during the 64th edition of Manila FAME’s, the country’s premier lifestyle and design event, Manila Wear brand.

Manila Wear positions the Philippines as an advocate of unique fashion pieces that combine artisanal crafts with contemporary sensibilities – a fresh take on a more individualized and personal style of fashion. International fashion icon Josie Natori will return to curate the 67th edition of Manila FAME on April 19-21 at the World Trade Center Metro Manila, Pasay City.

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The Lotus Flower look was the first design conceptualized for the Miss Hanoi Collection. The Lotus Blouse, made from Charmense Silk and Vietnamese traditional fabric, is paired with soft pink square pants.

Dizon envisioned a Hanoi dream girl, the eponymous Miss Hanoi, who embodied the classical Vietnamese beauty as she created her pieces, ranging from traditional Vietnamese Ao Dai dresses, military uniforms, and contemporary clothing inspired by Vietnamese history and imageries.

Among her inspirations are the Hanoi Ceramic Mosaic Mural, the carts of Vietnamese flower merchants around Hanoi, Pho noodles in ceramic ware, and stamps stores along the Old Quarter in the Hoan Kiem District.

Besides clothing pieces, Dizon also created matching head pieces for the collection. Notably, before the Miss Hanoi collection, she specialized in unique hats and head pieces under her “Tiara by Tracy Dizon” millinery line.

 

“It was an unexpected life changing epiphany—traveling to Hanoi and getting creatively inspired by the whole visual, cultural and emotional experience, as a young woman going on a solo adventure in Hanoi. But as a designer, I wanted to share that whole journey through my fashion and millinery design,” said Dizon.

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Dizon won the Rise Sport’s Rise Art&Design Fashion Design Competition last year and was given the opportunity to launch the Miss Hanoi collection Fashion Week Brooklyn Spring/Summer 2018 last October 6 at the Borough Hall, Brooklyn.

She also launched limited edition sunglasses with Rise Sport that matched her collection’s aesthetics as part of her prize.

Tracy Dizon has been a member of Manila FAME’s Manila Wear brand since 2016 and was mentored by renowned fashion designer Josie Natori, who urged her to expand her product segments to include clothing and other pieces other than hats and head pieces gearing towards developing a lifestyle brand.

“Manila Wear has provided me strong business foundations  and an opportunity to shine in the global stage of export,” said Dizon.

“I feel a deep gratitude for Manila Wear and CITEM. I was a struggling designer looking for her big break and working under Ms. Josie for Manila Wear helped me to explore and build my bran to be bold and globally competitive,” she added.

Dizon has persistently joined every fashion content for the past 12 years, including Internationally in Japan Fashion Design Contest (Tokyo), AirAsia Runway Ready Designer Search (Malaysia) and Vietnam Emerging Designer (Vietnam), Philippine Fashion Design Competition and Project Runway Philippines before she bagged the Rise Art&Design Fashion Design Competition in New York.

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/