CITEM Extends RED BOX Design Program Entry Submission to September 16

With the success of the Cycle 1 of the RED BOX design program, the Center for International Trade Expositions and Missions (CITEM) has managed to highlight the promising brilliance of the young Filipino design talents at the Manila FAME October 2015 edition and in select trade shows in London, Milan, and New York. Due to the heightening interest among designers, CITEM has announced the extension of the submission of entries for Cycle 2 to 16 September 2016.

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The RED BOX design program is a platform to discover and train young designers to become the next generation of movers and shakers in the home and fashion industries. The application is open to Filipino product designers aged 21 to 30 years old who have not yet received major home- or fashion-related awards.

Since 2014, RED BOX Cycle 1 Grand Winners for the Home and Fashion Sectors, Thian Rodriguez, Micki Olaguer, Kit Blancas, and Jim Torres, together with 10 other finalists, underwent an in-depth immersion in their respective industries. The program includes attendance to seminars and workshops on design and business; exposure to craft techniques through regional factory visits; first-hand learning experience from world-renowned design icons such as Kenneth Cobonpue and Josie Natori; and, development of product collections in close collaboration with manufacturers.

Their training came with an extraordinary opportunity to be mentored by the country’s designers of premier caliber – Budji Layug for furniture and home accents, and Lulu Tan-Gan for apparel and fashion accessories.

“The Philippines is full of talented young creatives. RED BOX opened its doors to them, so they can further develop their skills under the mentorship of Filipino design icons,” CITEM Executive Director Rosvi C. Gaetos states.

RED BOX Cycle 2 aspires to send more promising designers to international trade fairs such as International Fashion Showcase in the United Kingdom, Salone Internazionale del Mobile in Italy, and International Contemporary Furniture Fair in the United States of America next year.

CITEM has partnered with the Design Center of the Philippines (DCP), a technical agency of the Department of Trade and Industry, mandated to promote industrial design as a tool for improving the quality and competitiveness of Philippine products. The partnership between CITEM and DCP aims to sustain development of the next generation of Philippine designers.

Applicants may submit entries for any of the following categories: furniture; home accents; apparel; and fashion accessories. Only one entry for a maximum of two categories will be accepted. Deadline of submission of entries is on 16 September 2016. For more information on the application process, please visit http://www.citem.gov.ph/index.php/developmental-programs/red-box.

ASEAN to Unveil New Creations by Master Craftsmen at Manila FAME October 2016

The ASEAN countries are now in full-scale preparation for the highly-anticipated ASEAN Master Craft Design Festival which will reveal the revolutionary crafts developed by the Master Craftsmen of the region.

Inspiring new designs and progressive applications of native materials and traditional techniques are up for public viewing at the upcoming Festival, to be held concurrently with design and lifestyle event Manila FAME on October 20-22, 2016 at the World Trade Center and the Philippine Trade Training Center in Pasay City.

A key component of the festival is an exhibit dubbed “ASEAN Crafts to the World”, which will stage the first collection of crafts developed through the project “Improving the Current Status of ASEAN Mastercraft Designers.”

The project, initiated by the ASEAN Handicraft Promotion and Development Association (AHPADA) and PHILSMED’s Chair, Dr. Mina Gabor, was endorsed by the National Commission on Culture and Arts (NCCA) through the Department of Foreign Affairs (DFA) and funded by the ASEAN – Republic of Korea Future Oriented Cooperation Program. Its thrust is to “strengthen and enhance the use of design in reinforcing cultural identity in design development, merchandising, packaging, and marketing of ASEAN products by supporting and sustaining the Master Craftsmen in the region.”

New home furnishings, gifts and housewares, garden accessories, and fashion merchandise by the first group of ASEAN Master Craftsmen Roselyn Long Lah (Malaysia), Al Valenciano (Philippines), Lim Masulin (Indonesia), Truong Phi Duc (Viet Nam), and Rush Pleansuk (Thailand) will be the highlight of the exhibit curated by Indonesian architect Cosmas Gozali. To date, 103 new craftsmen have been trained in the five ASEAN countries.

The Master Craftsmen from the second set of ASEAN countries Brunei, Cambodia, Laos PDR, Myanmar, and Singapore will observe the exhibit and prepare for the project’s next phase which will then feature their collection of crafts.

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Al Valenciano, who has dedicated himself to the craft of Inabel, traditional textiles from the Ilocos province, is the Philippines’ Master Craftsman. Together with four other master craftsmen from Indonesia, Malaysia, Viet Nam, and Thailand, Valenciano will present new creations developed under the project established through the cooperation among AHPADA, PHILSMED, NCCA, DFA, and ASEAN-ROK. The presentation, themed “ASEAN Crafts to the World” is a special feature of Manila FAME, the Philippines’ premier event for design and lifestyle exports, to be held on October 20-22 at the World Trade Center and the Philippine Trade Training Center in Pasay City.

 

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For more information on the ASEAN Master Craft Design Festival and the ASEAN Crafts to the World, contact Ms. Oly Delos Santos on mobile number +63 918 929 3103. For Manila FAME, visit http://www.manilafame.com.

LUXE ESCAPE TO PALAWAN AWAITS MANILA FAME OVERSEAS TRADE BUYERS!

palawanPhoto: Kayangan Lake by Eric Beltran

October is the much-awaited time of the year when the bi-annual Manila FAME, one of Asia’s oldest among its leading trade shows and also the Philippines’ premier design and lifestyle event, rolls out its red carpet welcome for the world’s top buyers and excellent hunters of furniture, furnishings, accessories and artisanal crafts. The incredible crowd-drawing diversity of products in Manila FAME on 20-22 October 2016 is plushly laid out in four venues of invitingly walking distances to each other.

While on the lookout for premium products for trendy global buying seasons and demanding retail shoppers, catch intriguing lore on the origins, how and where on our exotic Philippine islands your next exciting product discoveries and design inspirations may spring from! Among these 7,100 islands is Palawan where an overseas trade buyer and a companion will get a chance to win a free and exclusive Luxe Escape package.

Let Palawan Island- voted Readers’ Choice Awards as “Best Island in the World” in 2014 and 2015 by Conde Nast Travel Magazine readers, preferred world’s best island 2013 and 2015 by readers of Travel and Leisure. Cap your buying visit! Overseas trade buyers are invited to simply register online or upon arrival at the Manila FAME to be immediately eligible for the raffle count. Get those bags packed for a quick buying visit, make your orders, and be sure you don’t miss this chance of a dream vacation getaway.

Sun, sea, sand – yes! Dive into clear waters everywhere reflecting exciting rock formations and the awesome tropical green splendor of lush forests. In the capital Puerto Princesa runs the world’s longest Subterranean River, a UNESCO World Heritage site and latest addition to the Seven New Wonders of the World. In the evening, ford placid waters for a glimpse of bats rushing out at sundown and fireflies lighting up the darkening islands.  Swim and snorkel, bask in the awesome beauty of reefs and stretches of white beaches. Wander into the El Nido marine reserve, the Tubbataha Reef, and the prehistoric site of the Tabon Caves.  Hop around the islands and feast on a choice of fresh seafood and island fiesta fare or sophisticated continental cuisine. Feel satisfied and sated in your own private adventure. Discoveries abound and await.

The Luxe Escape raffle promo consisting of two (2) free roundtrip tickets for a dream vacation to the lush tropical splendor of Palawan is open to all Manila FAME 20-22 October 2016 Overseas Trade Buyers who are at least 21 years old and not based in the Philippines. To register for Manila FAME and know more about the Luxe Escape raffle promo, log on to www.manilafame.com/en/index.php?idpg=luxe-promo.

The October 2016 show edition of Manila FAME runs from 20-22 October in the World Trade Center Main Area and its Tent, the Philippine Trade Training Center and HallOne, all contiguous venues in Metro Manila, Philippines. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).

Reimagined Traditions

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The Philippines pavilion for the MAISON&OBJET PARIS 2016, after years of bringing the country’s top shelter brands to the fair, will usher Fashion Philippines’ debut on the international stage. This will be the first time ever that an exhibit will be devoted solely to fashion accessories in MAISON&OBJET PARIS, ably represented by 10 fashion-forward Philippine brands. The participation is organized by the Center for International Trade Expositions and Missions, or CITEM, an agency of the Philippine Department of Trade and Industry.

The country’s showcase, which is entitled Reimagined Traditions, will highlight present-day iterations of Philippine jewelry and bag-making crafts which trace their roots to ancient times. A landmark exhibit titled Philippines: An Archipelago of Exchange held at the Musee du Quai Branly in Paris three years ago showed an elegant assemblage of artworks that could be befittingly called traditional Philippine culture. It included an array of accessories that held symbolic meanings or served various functions—as ceremonial accoutrements, signifiers of social status and wealth, markers of rites of passage, utilitarian objects, or simply decorative vanities.

While paying homage to generation of craft skills and techniques, and inspired by the Quai Branly exhibit, the 10 brands this September are present day design ambassadors of the Philippines who come from the country’s main regions, Luzon, Visayas and Mindanao — each represent the diversity that is the Philippines but united and reflect an intertwined story of passion and crafts. For the MAISON&OBJET PARIS 2016 edition, the 10 brands draw from this well of methods and styles as they express their own confident voice on contemporary fashion.

Crystal Seas is based in Davao in the Mindanao region, home to the indigenous T’boli people. The brand borrows the T’boli cloth’s T’nalak patterns for its MAISON&OBJET PARIS presentation. It veers away from literal interpretations, reappropriating the patterns to non-woven forms instead. Materials native to Davao—Paua shells, metals, abaca fibers (Manila Hemp), mother-of-pearl alongside snakeskin—will endow the brand’s pieces a unique sense of place. Hands of artisans from Mindanao will help realize the brand’s designs, with metalsmiths from one of Davao’s mining towns melding, plating, and polishing the various components of Crystal Seas’ jewelry and clutch bags.

Cebu, an island province that lies south of Manila, is recognized as a main hub for fashion accessories with its rich natural resources that yield a wide range of components, and its renowned handcraft capabilities. The province is expected to put up a strong show with four home-grown brands showcasing an expansive range of Cebu’s jewelry and bag-making traditions that honors the province’s exuberant tropical sensibilities.

For Avatar CEO Butch Carungay, the fair will be a momentous event as he is set to unveil his company’s reincarnation as ZAI Design Hive. He says that they will be presenting “a more refined aesthetic which combines cutting-edge materials, traditional Philippine craftsmanship and excellent attention to detail – all with the quirky idiosyncrasies that have characterized our work over the years.”

Mia Arcenas will reveal her Spring 2017 collection, a series inspired by technology and nature with the designer highlighting her signature materials—brass, shells and resin. Arcenas’ line typifies the contemporary approach adapted by Cebu’s designers, melding modernity, natural elements and handcraft techniques. “It is about nature as being the source of all things beautiful, and with the help of technology, we are able to adapt these organic ideas to our ever-changing world,” the Arcenas disclosed.

Floreia’s collection for MAISON&OBJET PARIS embodies the brand’s commitment to sustainable fashion. Floreia brings its conscientious slant to the fore with a series of casual jewelry and bags that are handcrafted using Floreia’s award-winning, patented materials—Nucast®, which is made from recycled paper products, and Naturecast®, made of agro-forest debris.

MegaBijoux completes Cebu’s stellar contingent. Its expertise in metal-plating and resin lamination will be fully exploited in a special collection that express MegaBijoux’s flamboyant—and playful—design philosophy.

Just a short drive from the country’s capital, Bulacan is a province renowned for its more than five centuries-old jewelry industry. Two brands harness the Bulacan’s jewelry-making skills to create contemporary styles. Lush metalwork defines Ann Ong’s design identity—a reinvention of the maximalist concept, tamed and polished for modern times. Ong says that she will be showing her signature pieces which make use of bamboo and salvaged wood, lavished with intricate handmade detailing.

Kit Silver is based in Meycuayan City, which is also in Bulacan. The brand exploits the Meycuayan artisans’ mastery of the filigree craft–skills passed on by the Spaniards during its colonial rule–for its initial presentation at the fair. A series of evening bags and jewelry accompany Kit Silver’s centerpiece for the exhibition—a bold reimagination of Philippine-Hispanic accessory, the balabal, or shawl, rendered in metal brass.

Three Manila-based brands capture the vibrant spirit of a fast-growing metropolis. Beatriz sets the agenda with bold colors and geometric patterns. For the brand’s casual line, texture and angled forms are created with fine yarns painstakingly attached to the pieces’ skins. The brand’s evening collection continues with the angular concept, this time expressed using metal with the surfaces lightly hand-polished and buffed to add a hint of understated glamour.

Jennifer Lo takes cues from her grandfather, using his favorite material, rattan for a collection of fashion accessories. Lo infuses drama with a broody palette of neutrals, black and gold accented with abaca, gold macramé and stones.

Michelline Syjuco brings a daring edge to the exhibition with a style philosophy that has captivated mavens who have sported the brand’s funky skulls, daring cuffs embellished with macabre creatures and other intriguing forms. The brand borrows from Goth elements which are lavishly enhanced with baroque treatments.

10 brands are set to regale the MAISON&OBJET PARIS 2016’s audience with spirited expressions of contemporary Philippine style. CITEM, through Fashion Philippines, invite visitors to examine and explore a new expression of national identity and the generation’s design sensibilities.

With the virtuoso workers’ indigenous knowledge on the different craft skills and commitment to traditions and the designers’ new interpretations to these artisanal crafts, MAISON&OBJET PARIS will be the focal point to experience Fashion Philippines’ Reimagined Traditions.

See you at Hall 7, Scène d’ Intérieur, Stand F 198 – G 197.

Manila FAME welcomes exhibitors and international buyers to a bigger show in October 2016

The Philippines’ premier design and lifestyle event is expanding the show for October 2016 – with more venues, extended exhibit hours, more SME exporters, and more special showcases for new artisans, designers, and products

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Five venues to accommodate more exhibitors

The 64th edition of Asia-Pacific’s second-longest running trade exhibition, Manila FAME, will be held in five large venues to accommodate the growing number of participating SME exporters and the deluge of international trade buyers joining every edition to source unique products of Philippine artisans.

The upcoming show in October 20-22, 2016 will be held at the World Trade Center (WTC) Main Hall, which will house the holiday and home exporters, and the WTC Tent, which will feature fashion, textile, and apparel brands. The Philippine Trade Training Center (PTTC) will exhibit arts and crafts, and start-up and retail companies, while HallONE will be the venue for the Design Week Philippines’ (DWP) Creative Marketplace. Intramuros will host the second component of Design Week Philippines called Creative Environment.

Design Week Philippines, held concurrently with Manila FAME, is a multifaceted fête of the arts and design aimed at fostering creativity and spurring innovations. It is highlighted with activities that speak of Filipino ingenuity and design breakthroughs that strengthen the Philippines’ position as Asia’s design capital.

In addition to the special DWP events to be held at HallONE, more activities initiated by Design Center of the Philippines (DCP) will take place in Manila’s historic center, Intramuros. DCP is CITEM’s supporting agency.

Extended exhibit hours to let in more trade buyers and visitors

Manila FAME October 2016 edition will extend its operating hours from the original 9:00AM-6:00PM to 9:00AM-7:00PM. The change was made in response to trade buyers’ request for longer business hours that would allow them to meet with all their target suppliers in Manila FAME, examine new products at the show, and maximize their visit in Asia, which will have other trade events scattered across the region.

New special showcases and daily events to update trade buyers and visitors on what’s hot

Exciting showcases to look forward to in the October show include New Generation Weaves, Bamboo and Coconut Special Setting, Lamps & Lighting, and Icon Setting: Peacock Redux.

Lively daily events to update trade buyers on on-trend designs and products as well as inspiring and creative workshops and business fora will be staged for a multi-sensory, comprehensive, and diverse trade show experience.

Furthermore, the 64th Manila FAME will be made even more momentous with the celebration of the ASEAN Master Craft Design Festival and the participation of the ASEAN Master Craftsmen who will present their creations in a special pavilion called ASEAN Crafts to the World. The first group of the ASEAN Master Craftsmen, coming from the countries Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, will unveil new designs and progressive applications of native materials and traditional techniques in home furnishings, gifts and housewares, garden accessories, and fashion apparels.

“CITEM is continuously shaping Manila FAME, not just to meet the demands of the changing industry with its new generation of buyers, entrepreneurs, consumers, designers, and artisans, but to exceed expectations, bring new ideas to the table, and most of all to showcase what the Philippine SMEs can do with training and assistance,” said CITEM Executive Director Rosvi C. Gaetos.

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The 64th edition of Manila FAME will be held on October 20-22, 2016 at the World Trade Center Metro Manila (WTCMM), Philippine Trade Training Center (PTTC), and HallONE. Manila FAME, the Philippines’ premier design and lifestyle event and attended by trade buyers from all over the world, features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market.

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Manila FAME is a bi-annual showcase of craftsmanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and accessories, designed and crafted in the Philippines for the global market.

Organized by the Philippines’ Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), Manila FAME is the only trade event in the Philippines approved by the Union des Foires Internationals (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy, on April 1925.

RED BOX Design Program Searches for New Talents on Its 2nd Cycle

RED BOX, a designer development program initiated by the Center for International Trade Expositions and Missions (CITEM), has now opened the second cycle of its search for the country’s next design talents. CITEM calls on Filipinos aged 21 to 30 years old who have not yet received major home- or fashion-related awards to bring their passion and talent for design to a higher level through the RED BOX program.

The RED BOX program is a platform to harness talents and nurture them to become the next generation of Philippine designers. From its first cycle, four young designers were awarded as grand winners, and represented the Philippines in select trade shows in London, Milan, and New York City.

“RED BOX started out as a show feature of Manila FAME in 2011. Designers featured back then were handpicked by CITEM to showcase their creations in the trade fair. Three years later, RED BOX has evolved into a designer development program,” CITEM Executive Director Rosvi C. Gaetos shares.

“The Philippines is full of talented young creatives. RED BOX opened its doors to them, so they can further develop their skills under the mentorship of Filipino design icons,” Gaetos adds.

redbox-posterThe RED BOX design program is now open for applications to the second cycle of its search of Philippines’ next design talents.

In 2014, RED BOX introduced a shortlist of 14 design talents who were trained and guided by Budji Layug for furniture and home accents, and Lulu Tan-Gan for apparel and fashion accessories.

The design talents underwent an in-depth immersion in the local home and fashion industries, including seminars and workshops on design; exposure to craft techniques through regional factory visits; and development of product collections in close collaboration with manufacturers. Cycle 1 of the RED BOX program culminated with the designers’ collections showcased in Manila FAME October 2015, where a jury selected the grand winners based on a prescribed criteria.

Thian Rodriguez, who considers being named as RED BOX Cycle 1 grand winner for Fashion Apparel as the most memorable highlight in his career as a designer, is grateful to be part of the program. “The program helped me widen my perspective in arts and fashion. Red Box helped me find my own identity as a designer and build my own name in the industry,” he says.

Rodriguez cites the mentorship under Lulu Tan-Gan, and the exposure to fashion design principles, the industry, and the market as great learning experiences that developed his craft. Rodriguez is one of the four designers who represented the Philippines in the International Fashion Showcase (IFS) in London, United Kingdom in February this year.

Jim Torres, RED BOX Cycle 1 grand winner for Home, also attributes his growth as a designer to the industry exposure, shares that it is through the RED BOX program that he was able to discover his design identity by interacting with different people such as clients, manufacturers, and co-designers.

“You must know how to adapt—that’s why Red Box is a mentorship program. Being a designer is more than just designing and building things; it’s about being able to communicate and inspire through design,” Torres adds as an advice to aspiring, young designers. Torres’ Escapade collection, a lighting installation made of shredded stainless steel, was featured in the International Contemporary Furniture Fair (ICFF) in New York, USA in May 2016.

Cycle 2 of the program will also give aspiring talents the opportunity to participate in international trade fairs, workshops or short courses.

CITEM has partnered with the Design Center of the Philippines (DCP), a technical agency of the DTI mandated to promote industrial design as a tool for improving the quality and competitiveness of Philippine products. The partnership between CITEM and DCP aims to sustain development of the next generation of Philippine designers.

Applicants may submit entries for any of the following categories: furniture; home accents; apparel; and fashion accessories. Only one entry for a maximum of two categories will be accepted. Deadline of submission of entries is on 19 August 2016. For more information on the application process, please visit http://www.citem.gov.ph/index.php/developmental-programs/red-box.

DSCF2324RED BOX Design Talent 2015 Grand winner for Home Jim Torres showcased his ‘Escapade’ collection at the ICFF 2016 in New York, USA and at the RED BOX showcase in Manila FAME April 2016.
MickiMicki Olaguer, grand winner for Fashion Apparel, featured her mother-of-pearl and gold and silver jewelry in the Fashion Utopias: International Fashion Showcase in London.
ThianThian Rodriguez presented a collection of brass grommets and bullet finials cut out dresses in the Fashion Utopias: International Fashion Showcase in London.
20150813141413With mentor Lulu Tan-Gan, the Red Box Design Talents 2015 for Fashion visit FF International Manufacturing, manufacturer for The Natori Company, to see the labor intensive production of high-end fashion garments.
IMG_2274Red Box Design Talents 2015 Home finalists strike a pose with Kenneth Cobonpue after a tour around his factory.
IMG_5034The RED BOX Design Talents 2015 Fashion finalists try their hand at devoré, a fabric technique that uses chemicals to “burn” a semi-transparent pattern on a solidly woven fabric.

Design Week Philippines partners with Davies Paints for a street art project

 

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CITEM Executive Director Rosvi C. Gaetos, Viva Manila Executive Director Julia Nebrija, Intramuros Administration Administrator Atty. Marco Sardillo III, DTI Undersecretary Nora K. Terrado, Intramuros Administration-Tourism Promotions Division Chief Sandra Martinez, and Gerilya artist Janno Gonzales paint Itneg textile patterns in the street in front of Palacio del Gobernador.

Davies Paints Philippines, Inc. partnered with the Center of International Trade Expositions and Missions (CITEM) to co-celeberate Design Week Philippines (DWP) as it launched Intramuros as a Creative Environment, a hub that caters to the country’s creatives and young entrepreneurs as they infuse the Walled city with new energy and enrich it with innovation. In line with this vision, Design Week Philippines converts Manila’s historic core and oldest district into a walkable city.

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Viva Manila Executive Director Julia Nebrija, Intramuros Administration Administrator Atty. Marco Sardillo III, DTI Undersecretary Nora K. Terrado, Davies Paints Philippines Marketing Communications Manager Jo Ann Viriña, CITEM Executive Director Rosvi C. Gaetos, and Gerilya artists Janno Gonzales and Martin Rios celebrate Design Week Philippines with Davies Paints Philippines.

“Design Week Philippines’ efforts to promote Intramuros as a creative environment resonates the vision and mission of our own campaign called ‘Colors of the Philippines,” says Jo Ann Viriña, Marketing Communications Manager of  Davies Paints Philippines. The campaign features a selection of colors inspired by the numerous scenic views that the Philippines has to offer, with collections of colors for the vintas in Zamboanga and the blue waters of Camiguin beaches as an example. “Our country’s tourist destinations and iconic cultural objects are expressed in vibrant colors and hues, which mirrors the rich story of the Filipino people. It serves as a wealthy source of creative inspiration for everyone.”

Gerilya, an artist collective that makes use of art in reference to Filipino culture, history and the current social and political landscape, was tapped to produce the designs to be painted on the streets of Intramuros.

The General Luna Street, stretching 900 meters from Muralla to Sta. Clara Streets, now bears traditional Filipino patterns and designs from Luzon, Visayas, and Mindanao. The street in front of Fort Santiago and Palacio del Gobernador is enlivened by Itneg textile patterns from Abra while street along Manila Cathedral commemorate the traditional art of pastillas wrapper making (or pabalat) from San Miguel, Bulacan. Pintados tattoo from Tacloban mark the way to Villa Immaculada while banig patterns from Sulu and Tawi-tawi add fun to the pathway in front of Plazuela de Sta. Isabel. Subanen beadwork patterns line the streets along Silahis Arts and Artifacts. Gerilya also pays tribute to famous Filipino heroes to celebrate Philippine Independence as the walkway in front of the Department of Labor and Employment office bears the faces of Jose Rizal, Gen. Emilio Jacinto, Gen. Antonio Luna, Lapu-Lapu, and Andres Bonifacio.

Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. It has its roots from Proclamation No. 277 signed by President Benigno S. Aquino III where it has become a national agenda to nurture creativity and design capability in the Philippines in order to spur innovations directed towards ushering in of trade opportunities, and positioning the Philippines as Asia’s design destination.