Redefine your couture with Wear Your Culture

  • Manila FAME April 2019’s first time exhibitor aims to tap every Pinoy’s closet by pushing forward chic everyday clothing that promotes Filipino culture.
DSC08520.jpgPhilippine weaves and fabrics incorporated in everyday wear.

 

The country’s vibrant and colorful weaves and textile that reflects history and culture is more than just a costume for cultural occasions, it breathes heritage and art handed by Filipino artisans from generations to generations.

That is why couple Alvin and Evita Degamo of WLYC Apparel Manufacturing (WLYC), one of the rising startups in the apparel industry, is aiming to infuse indigenous and ethnic materials to the everyday wear of all Filipinos.

Motivated by their 20 years of experience in the modelling industry and their exposure to the different fabrics in the runway, the Degamos conceptualized a street wear collection that aims to level if not to surpass global fashion brands.

“Our direction is for every Filipino to have a ‘Wear Your Culture’ (WYC) jacket, polo or shirt in their closet. The designs in this collection are meant for everyday wear not limited to be used only in events but an everyday statement,” shared Alvin Degamo, President and Chief Designer of WLYC.

The WYC brand follows a young, modern and cool approach. Hand-woven fabrics and weaves give new color and appeal to the clothing pieces.

“I base my designs from the fabrics of the weavers who are the real artists here; I just execute it to become an everyday couture,” added Alvin.

 

Creating jobs for local artisans

The best part of doing this business, according to the couple, is being able to give back and help their partner communities of Filipino weavers in the different parts of the country such as Davao, Basilan, IloIlo and Abra, to name a few.

“Sadly, weaving is almost a dying industry as most of our local craftsmen now opt to work abroad because of lack of orders. Hence, helping them is part of our drive to ensure that local artisans will stay and do their craft,” said Alvin.

“Weaving is a Filipino skill that will go to waste if we will let them leave the country, and we deem that what will make them stay is the renewed demand for their products. By creating a way to use it other than the usual cultural costumes, we hope to increase the need for these ethnic raw materials,” explained Evita, Vice President of WLYC.

3.jpgAlvin and Evita Degamo, owner and brand ambassadors of #WearYourCulture

 

Going global

Just one year in the business and yet many local patrons are already seeing the potential of #WYCeveryday. The brand was well accepted in local fairs, so the couple decided to up the game by joining the country’s premiere design and lifestyle event, the Manila FAME.

“I have been going to Manila FAME as a buyer and I am always amazed with the exquisite work of art that Filipino manufacturers and exporters are producing in each edition. Coming to Manila FAME will really make you appreciate Filipino talent. This inspired me to contribute in producing global brands and here we are now, on our way to our first edition,” Alvin excitedly shared.

“I am eager for the world to see our products in an international stage. We realized that we have a very small market here in the Philippines; but every time we attend Manila FAME, we see how a lot of people are interested with Filipino products and talents. We wanted to grab a piece of that pie and show what we got,” Evita further added.

As a first-time exhibitor and an aspiring exporter, WLYC expects challenges as they go along in the business; but the drive to help the weaving industry and the dream of making it big in the fashion sector fuels the passion of the young couple to move forward.

“We are really looking forward to the possibilities and opportunities that will come by joining Manila FAME,” Evita ended.

The Manila FAME is slated on 25-27 April 2019, at the World Trade Center Metro Manila in Pasay City, Philippines. It is positioned as the country’s best avenue to discover Filipino design, raw materials, craftsmanship and service, and a trade fair where buyers and visitors can experience the trademark hospitality of Filipinos.

 

DSC08298.jpg

What’s New in Manila FAME

Manila FAME brings the online fashion marketplace to the trade show floor in the e-Tailer Special Setting. It will feature rising fashion entrepreneurs and designer commercial brands that will showcase the latest trends in both couture and ready-to-wear (RTW) fashion. Young and tech-savvy fashion enthusiasts will be enamored by a collection of this season’s trendiest styles.

Manila FAME is one of the longest-running trade shows in Asia-Pacific and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship.

Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.

 

Advertisements

Manila FAME’s 69th edition, a throwback to the show’s design heritage

  • Manila Fame’s April 2019 edition will be a celebration of the rich history of the Filipino craftsman featured in its past editions. Iconic pieces from its 30-year collection will be infused with today’s design trends.
Design Commune Special Setting MFO 2018The Manila FAME October 2018 Design Commune setting reflecting the current international design trends of using nude hues and sustainable materials.

 

Manila FAME, the country’s preeminent lifestyle and design trade event will honor the legacy of Filipino design excellence featured in its past 68 editions. The show is slated on 25-27, April 2019 at the World Trade Center, Pasay City, Philippines.

“We are going to highlight the best of Manila FAME products featured over the years through the Design Commune special setting. As part of our product development program, these products will be reimagined to reflect contemporary design concepts,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).

Now on its fourth run, the Design Commune serves both as an exhibit venue within Manila FAME and as a merchandise development program that nurtures a community of designers and their collaboration with manufacturers. The program aims to produce a constant output of well-designed products that meet the demand of the international market.

The theme for this year’s product development initiative is “Heritage Reimagined,” a presentation of Manila FAME’s legacy of design excellence.

The trade show has been positioned over the years as a celebration of exquisite craftmanship, mastery over sustainable materials and world-renowned quality that catapulted the careers of Filipino product designers to the global scene. This led to the idea of highlighting products from its past editions while adding a new flare that gives a nostalgic yet exciting feel to the reimagined products.

The archives of Manila FAME exhibitors are rife with talents and ideas. It has become a goldmine of inspirations formed under the influence of the trade event. This cemented Manila FAME’s status of being Asia’s best sourcing destination for home, fashion and lifestyle products designed and crafted for the international market.

Top things to watch out for in Manila FAME April 2019

An exciting new feature to watch out for in the upcoming edition is the Fashion E-tailer, a special setting dedicated to emerging fashion entrepreneurs and designer brands in the E-commerce space.

Since the trade show is more than just a platform to promote products for export, the April edition will once again spearhead community empowerment advocacies such as the Artisans Village and the GREAT Women Project. The Artisans Village is an avenue for local MSMEs to introduce their regional crafts to the global market while The Gender Responsive Economic Actions for the Transformation of Women aims to assist women entrepreneurs toward economic empowerment.

To further elevate the sourcing experience of visiting buyers, business convergence areas and a modern concept cocktail bar will also be in place in the upcoming edition.

Manila FAME is one of the longest-running trade shows in Asia-Pacific and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship. As a platform for trade, Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.

Passing on the Artisan’s Legacy

  • Pampanga’s Bituin Family, the brains behind four of the top furniture manufacturers in the country, was able to capture different tastes and markets in their decades of participation in the Manila FAME.
  • Manila FAME April 2019 invites Filipino exporters in a grand showcase of Philippine design products on its 69th edition slated on April 25-27, 2019 at the World Trade Center in Pasay City, Philippines.

What started as a small business of building and selling billiard tables and buying and selling souvenir items has now evolved into a conglomerate of design-centric companies. Four furniture firms have burgeoned from the artisan heritage started by The Bituin Family of Pampanga.  The family’s legacy translated into export-quality pieces for different tastes and markets.

Mr. and Mrs. Jose and Myrna Bituin started JB Woodcrafts and Betis Crafts in the 70’s, laying the groundwork in creating intricate wood carvings that many international buyers have set their eyes and hearts on over the years. The artistic energy of the couple has since passed on to their children as each now heads a company of their own that also produce exquisite handcrafted furniture and accent pieces.

Inheriting Craftsmanship

Eldest daughter Alona Bituin-Sinsuat is now at the helm of Betis Crafts while sister Leslie Bituin-Mendoza handles JB Woodcrafts. Determined to expand the business even more by capturing modern and contemporary designs for today’s market, Allan Bituin founded More Than a Chair and Lieza Marie Bituin leads South Sea Veneer.

These independent companies complement each other’s operations and can be differentiated by their expertise. Betis Crafts, for instance, is proud of their simple but sophisticated carvings and classic designs while JB Woodcrafts takes pride in their elegant finishes and elaborate details. “We are looking forward to seeing the design footprint of our work that is why we see ourselves as the makers of the Antiques of the Future,” shared Alona Bituin-Sinsuat.

More than a Chair, on the other hand, targets the modern imagination of today’s young buyers through their minimalist contemporary lines while South Sea Veneer’s identity is rooted in the manufacturing technology of marquetry or veneer inlay.

The Bituin children may have inherited their artistic flair and penchant for international trade from their parents but they are also imbuing their own individuality in each of the companies through their new designs and in the way they do business.

“The influence of social media helps us a lot in selling our inventories. We help our partner buyers by sending styled and high-resolution photos of our products that they can promote on their websites and social media channels even before our items reached their shores,” said Alona.

“Our service to our foreign customers does not stop in manufacturing quality pieces as we also work closely with their sales people. We add value to our products through an enhanced and more engaging marketing solutions,” she added.

The Bituin family may be running several businesses but they don’t keep the success only to themselves. Family matriarch Myrna Bituin gladly shared that some of their carvers and workers are with them for up to 25 years already.

“We value our employees as they are the ones who help us achieve our goals. We encourage growth by implementing training programs and housing benefits for our workers,” Myrna shared.

img1Intricate carving techniques perfected over the years by Betis Crafts

45 Years of Export Experience

“From the very first venture of JB Woodcrafts, we now have 45 years in the industry and joining international trade fairs such as the Manila FAME has been instrumental to our success,” the matriarch exclaimed.

“Other countries such as Vietnam, Indonesia and China might emerge as a major competitor, but the country is thriving because platforms like Manila FAME effectively showcase our edge and niche in the global market – and that is the Filipino brand of creativity,” she ended.

img2JB Woodcrafts in the recently concluded Manila FAME October 2018

MANILA FAME invites exporters

The Manila FAME April 2019 organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is opening its doors to local and international exhibitors to take advantage of its numerous show opportunities. For any inquiry, email manilafame@citem.com.ph. Interested trade buyers, on the other hand, can visit www.manilafame.com for the online registration or email manilafamebuyers@citem.com.ph.

Slated on April 25-27, 2019, everyone is invited to take part and witness how the show continually elevates Filipino craftsmanship.

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

 

Manila FAME gears up for 2019

  • 68th Manila FAME received positive outlook under new direction
  • Exhibitors of the recently concluded preeminent design and lifestyle show are optimistic on the direction of new CITEM head
Design Commune Special Setting - Manila FAME October 2018.JPGDesign Commune Special Setting at the 68th edition of Manila FAME

The 68th edition of Manila FAME already wrapped up its 2018 show, but the buzz continues as the Philippines’ premiere sourcing destination for home, lifestyle and design products left an energetic and renewed vibe with its exhibitors and buyers.

The show reported that export orders booked increased by 21.79% compared to the October 2017 edition. Chanelle Dupre, a first-time buyer from the United States of America commented that the show was impressive as it featured talented Filipino designers and the trade fair was well laid out.

In addition, one exhibitor who was very happy with the turnout of the event even shared that their buyers were not only interested with their products but with their company as well. “They checked us out online before they came to us and shared that they are very interested with the story of our company, this is really an interesting and exciting change,” shared Christina Borromeo-Gaston, Owner and Creative Director of Hacienda Crafts.

Hacienda Crafts strengthened their online presence through a well-designed website. It is also one of the first companies to be featured in Manila FAME’s Touchpoint. The company has been a part of numerous Manila FAME editions and they are optimistic that the upcoming shows will be better under the direction of its new head.

Now headed by Pauline Suaco-Juan, the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is changing its course towards the digital sphere.

“Both the physical show and our online presence should be equally dynamic, so we can retain the interest of our buyers; and I am happy that our partner exhibitors are with me in this endeavor,” said CITEM Executive Director Pauline Suaco-Juan.

“As we prepare for next year, we want to take into consideration the needs and wants of our buyers that is why as early as now we are opening our trade buyer registration in our website. The Philippines is a melting pot of artisanal designers and we are confident that we always have something new, something bold and something different to showcase. But, understanding our clients even more through our interactive social media pages and websites will also help us address the preferences of our clients better,” Suaco-Juan added.

Digital-strong CITEM to be expected

Manila FAME goes digital.jpg
Touchpoint, a digital platform of engaging stories about Filipino design excellence.

Manila Fame October 2018 saw the launch of two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and serves as an efficient channel for business-matching and buyer-exhibitor interaction. It also supplies the latest updates to its subscribers.

Touchpoint, on the other hand, focuses on the intricate narratives behind the products, designers and companies that has been a part of Manila FAME over the years. It aims to present the exhibitors in a new light by delivering the freshest content for each company that produce export quality products.

Manila FAME continuing the tradition of design-excellence

The Manila FAME October 2018 edition saw nearly 400 exhibitors from the country’s 18 regions and nine countries within Asia. It was attended by close to 7,000 local and international buyers from various countries with top five hailing from the United States of America, Japan, Australia, Hong Kong, Singapore and Germany.

This edition also exclusively developed and launched 800 new products through the Design Commune initiative. This program aims to establish a designer-manufacturer relationship to help build the capacity of local entrepreneurs.

The show also recognized eight outstanding and innovative companies through the annual Katha Awards.

Everyone is invited to take part and witness how the show will continually elevate Filipino craftsmanship, the next show is slated on April 25-27, 2019.

Manila FAME is opening its doors to international exhibitors, for details and inquiries email manilafame@citem.com.ph. Interested trade buyers, on the other hand, can visit www.manilafame.com for information and registration.

###

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

Manila FAME 68th Edition Highlights Maranao Aesthetics

Premiere Lifestyle Show Featured Marawi City Rebuilding Efforts

img1.jpg
Folded&Hung booth at the 68th edition of Manila FAME

Manila FAME, the country’s leading design and lifestyle event, presented the artisanship of Maranao evacuees in Marawi City during its 68th edition at the World Trade Center Metro Manila, Pasay City, Philippines last October 19-21.

“To show our solidarity with the victims of the Marawi siege, CITEM has put forward their creative designs in the 68th edition of Manila FAME,” said CITEM Executive Director Pauline Suaco-Juan on the agency’s advocacy to help in the rebuilding efforts in Marawi City.

In coordination with DTI Undersecretary for Special Concerns Abdulgani Macatoman, the Department of Trade and Industry invited three (3) MSMEs from Marawi City to join and showcase their products in the country’s premiere design and lifestyle show. These were: Monisah Pearl and Jewelry, Zia-zul Jewelry Shop and Maranao Souvenir Shop. Maranao Souvenir Shop was in Basak Malutlut, Marawi City, Lanao del Sur, known as the ground zero of the 2017 Battle of Marawi.

img2.jpg
Marawi products displayed at the recently concluded Manila FAME October 2018

“Most of their products are sourced from Tugaya, where artisans in Lanao del Sur used to live. When I found out that they no longer have a stable source of income, the Special Concerns Group of the Department of Trade and Industry (DTI) invited them to join Manila FAME to promote their products,” shared DTI Usec. Abdulgani Macatoman.

Sarimanok Collection

Sarimanok T-Shirt Design

The aftermath of the Marawi Siege had lasting effects to the residents, having their livelihood affected by the conflict. Thankfully, other advocates worked alongside DTI and reached out to the Maranaos to provide financial and livelihood assistance.

Led by DTI through Usec. Macatoman and in partnership with noted peace and human rights advocate, Amina Rasul-Bernardo of the Philippines Center on Islam and Democracy (PCID), the Sarimanok Collection was launched by local apparel retailer, Folded&Hung. Aside from serving as the president and founder of PCID, Rasul-Bernardo is also a trustee of Magbassa Kita Foundation, Inc. (MKFI), which focuses on adult literacy.

Symbolizing new life and hope for the displaced residents of Marawi, the Sarimanok collection highlighted the hand-sewing techniques and designs of the Maranaos and incorporated these to the designs of the mainstream fashion brand.

Proceeds of the Sarimanok collection will benefit the Literacy for Peace and Development (LIPAD) project for Marawi by MKFI.

“As one of the primary enforcers of Task Force Bangon Marawi, DTI tapped the Tugaya Artisans to teach the displaced residents of Marawi City different handicrafts such as weaving, embroidery and more to further improve the livelihood of our evacuees,” Usec. Macatoman added.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of DTI, organized the Manila FAME as a signature event dedicated to Filipino design and craftsmanship. More than a platform for trade, Manila FAME is also a launching pad for new Filipino products and believes in the advocacy of helping talented Filipinos rise in the face of adversity.

##

Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.

Manila FAME unites regional artisans to showcase

Artisans Village spotlights the Craft of the Islands, features products from Albay, Antique, Cebu, Bohol, Northern Mindanao, Marawi City, Negros Occidental and Oriental

Red jewelry boxes.jpgJewelry boxes made from red stone marble by Negros Oriental Arts and Heritage.

As the Philippines’ premier design and lifestyle event, Manila FAME serves as a platform that converges the country’s emerging artisans and design talents to showcase the distinct Filipino craftsmanship in the global market.

For its 68th edition, Manila FAME featured handcrafted products from over 60 micro, small and medium enterprises (MSMEs) in a special setting dedicated to homegrown products from different Philippine regions. The Artisans Village served as a testament that creativity is a native trait among Filipinos as it made its foray into the World Trade Center Metro Manila in Pasay City last October 19-21.

Under the Artisans Village are local designers and entrepreneurs that hailed from seven different provinces namely Cebu, Antique, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, as well as the city of Marawi. Exhibiting near the setting are also the delegations from Isabela and Palawan.

Manila FAME is organized by the Department of Trade and Industry, through the Center for International Trade Expositions and Mission (DTI-CITEM).

“Through the Artisans Village, trade buyers and visitors got to experience the Philippines’ distinct character and rich roster of traditions and talents from Luzon, Visayas and Mindanao,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

Through their product exhibits, the skills showcased under the Artisans Village are weaving, wood carving, marquetry, sculpting, metal forging and other various forms of traditional crafts.

Here are some of the exquisite product showcases from each province:

Luzon 

handcrafted soap

Handcrafted soap by Bath and Brew House from Albay.

Albay showcased handcrafted soaps of various colors and scents, round bags and placemats woven from waxed corn husk and plastic straws, and shoes made from crocheted abaca and wool.

Craftsmen from Isabela brought colorful velvet bags with leather straps, pillowcases, and chairs made from Narra wood. They also showcased their painted hanging lights as well as cups and other home products made from bamboo.

Palawan had carved wood and other hand-painted human and animal figures (locally known as Tinawtaw), masks, kitchen utensils, wall décor and shields. They also showcased woven bags and dream catchers made from abaca.

Visayas

As the country’s top exporting province in home and lifestyle, Cebu came to make a statement as they brought guitars made from different wood, such as Narra, Spruce, Yakal, etc. ; elegant handbags made from Capiz shells, decorative woven slippers, hanging decors made from sea shells, beaded bracelets, earrings and necklaces.

Antique featured woven placemats, baskets and bags made from repurposed Pandan leaves, which is locally known as Bariw.

Negros Oriental featured handcrafted jewelry boxes, furniture and kitchen utensils made from Capiz shells, jade, red stone and mother of pearl.

Meanwhile, artisans from Negros Occidental brought silk-made dresses and apparel, as well as flavorful food ingredients such as muscovado sugar, sea salt, and vinegar varieties

Bohol also brought cute animal-inspired pins and carved statuettes made from wood. The delegation from Bohol also offered woven lamps, bags and placemats made of abaca fiber, as well as jewelries decorated with beads, stones and painted wood.

Tarsier lamp.jpg

Wood-carved Tarsier Lamp by Sumabal Marketing from Bohol.

Mindanao

Sarimanok T-Shirt Design.jpg

Sarimanok design imprints on t-shirts by Folded & Hung.

Marawi City staged an exhibit in partnership with the Magbassa Kita Foundation, Inc. (MKFI) to showcase Folded & Hung’s “Sarimanok” collection designed by Maranaos.

The Sarimanok is a legendary bird of the Maranao people which originated from Mindanao, the biggest Southernmost island in the Philippines. It comes from the words “sari,” which means cloth or garment with assorted colors and “manok” which means chicken.

A share of profits from their exhibit goes directly to the people displaced during the Marawi siege that ended on October 23 last year.

The Maranaos also brought traditionally woven textiles, pearl jewelry, and home décor made of wood and brass metals.

Cagayan de Oro featured bags, paper made lamps and lightings, beaded earrings, wallets and baskets made from woven abaca.

##

Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.