Design Philippines to Euroluce: Bringing the Art of the Craftsman to Milan

It is undeniable that Philippine design is on the upsurge. With the abundant potential in creativity, craftsmanship, and design in the Philippines, it is no wonder that the world has taken notice and is seeking more. To its advantage, the Philippines is plentiful in natural resources and indigenous materials used in many forms of craftsmanship. Deeply rooted in tradition, craftsmanship has paved the way to today’s Philippine design, seamlessly merging heritage, modernity, ingenuity, and creativity. The talents in the country are certainly world-class with designers working side by side with craftsmen in creating products that carry the country’s distinct brand of Design Philippines.

Design Philippines is a movement on the rise. It represents the continuous evolution of the Art of the Craftsman through a more worldly perspective, translating yet preserving craftsmanship into contemporary designs that utilizes natural and indigenous materials. Moving towards bringing more of Philippine design and craftsmanship to the world, Design Philippines takes the Art of the Craftsman to iSaloni Euroluce, International Lighting Exhibition, on 9 – 14 April 2013 in Milan, Italy.

At Euroluce, the global benchmark for the lighting industry, Design Philippines presents 100% design and craftsmanship. The Center for International Trade Expositions and Missions (CITEM) brings together six of the country’s best manufacturers and taps renowned designers Antonio “Budji” Layug and Kenneth Cobonpue to lead the participation.

Participating companies include Kenneth Cobonpue’s HIVE, Industria, Mayumi by CSM Philippines, Schema by Kalikasan Crafts, Tadeco Home by Tadeco Inc., and Triboa Bay Living by Vivere Lifestyles Co.

As Design Philippines sets out to represent the country in Euroluce through exquisitely designed and crafted export products, don’t forget to mark your calendars for the upcoming 58th edition of Manila FAME, Asia’s Design and Lifestyle Event, 17 – 20 October 2013 at the SMX Convention Center, Metro Manila, Philippines.

For more information on the Philippine participation at Euroluce, visit www.citem.com.ph/euroluce2013. The Philippine booth is located at Pavilion 13, H16 at the Milan Fairgrounds, Rho, Milan, Italy.

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